Build-A-Bear is partnering with Walmart to extend its bear making workshops to 2,000 US Walmart stores, in honor of National Teddy Bear Day.
For three days from September 7-9, guests can participate in in-store, interactive activities at Walmart. In honor of the holiday, Build-A-Bear is also launching a limited-edition bear, with a price tag of $6.50, available at its own stores worldwide as well as US Walmart stores.
The brand’s mascot, Bearemy, will be visiting landmarks and local communities around the world. For every photo fans snap with him using the hashtag #nationalteddybearday, from September 2-9, Build-A-Bear will donate a teddy bear to charitable organizations in the US and UK to help children in need. Up to 50,000 teddy bears globally will be donated.
Build-A-Bear’s purpose-driven campaign is based on the finding that the hug of a teddy bear can help children build self-confidence and act as a therapeutic tool.
Earlier this year, Build-A-Bear launched a dating app called “Build-A-Bae” inspired by the brand’s Make Your Own Furry Friend process. The app uses a proprietary algorithm to match adult singles based on a deeper understanding of what they’re looking for in a perfect match. Build-A-Bear was inspired to create the app after many fans said via social media that they’d like to see the customizable experience of creating stuffed animals applied to making real-life connections
In another campaign in April, Build-A-Bear announced its third annual partnership with American Red Cross to donate teddy bears to families amid disaster.