An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera).
Recommended For You
Bringing Your Brand Purpose To Life With Raj Pudipeddi, CMO Of Align Tech, Makers Of Invisalign
Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
