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The Enduring Power Of Like

Originally published at AW360 by Christian Barnes. Article Takeaways: Why we like some brands and not others Some…

Stop Asking Clients to Be Brave. Help Them Feel Brave.

Originally published at AW360 by Paul Charney. Article takeaways:  How agencies can better prepare their clients for…

$16 Million For Trees: Influencer Marketing At Its Best

Originally published at AW360 by Cait Christian. Article Takeaways: Example of a successful influencer campaign from top…

Three Areas Our Industry Needs To Address To Stay Relevant In 2020

Originally published at AW360 by Jeff Tan. Article Takeaways:  Some thoughts on regaining consumer trust We need…

The Rise Of Anti-Luxury Luxury

Originally published at AW360 by Josh Kelly. Article Takeaways: Consumers increasingly value memories and experiences over things.…

In-Housing In 2020–Why We Need To Embrace The Change

Originally published at AW360 by Ashley McCarthy. Article Takeaways: An insight into how consultancies are creating partnerships…

The Challenging Thing About Mentorship Is All Of It

Originally published at AW360 by Estie Wassner. Article takeaways: Mentorship isn’t a walk in the park Some…

Read This If You Want People To Remember Your Brand Better

Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…

The Data Anomaly Effect: Finding Errors and Opportunities In Data Haystacks

Originally published at AW360 by Alex Igelsböck. Anyone who has ever forgotten where they left their car…

Don’t Be Held Techno-Hostage By Legacy Measurements

Originally published at AW360 by Charlene Weiser. Navigating the transition from collecting and mining data to actually…

Why Brand Marketers Should Take Cues From Fashion’s ‘Drop Culture’

Originally published at AW360 by Richard Larsson. AW360 had a chance to sit down with Liz Aviles, VP…

How To Build Consumer Trust And Encourage Data Sharing

Originally published at AW360 by Jake Pryszlak. A well-oiled brand should do three things: Ask consumers for…

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