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AR’s Revival Of Brand In The Hand Marketing

Originally published at AW360 by Pete Oberdorfer. Years ago, when mobile smartphones became ubiquitous, it ushered in a…

Don’t Throw The Boomers Out With The Bathwater: Why Ageism Is The Enemy Of Creativity

Originally published at AW360 by 180KINGSDAY. Creative director John Messum, 55, and art director Rachel Kennedy, 31, are…

Five Critical Things Successful Brands Did To Survive The Retail Apocalypse

Originally published at AW360 by Hadar Paz. Macy’s has just announced 140 company closures, and 2,000 staff layoffs…

The ‘Moment’ People See Your Ad Is More Important Than The Message Itself

Originally published at AW360 by Rachel Zalta. As the fastest growing digital ad format in the UK, it’s no…

Navigating Through The Weeds Of CBD And Cannabis Advertising

Originally published at AW360 by Gary Kibel, Esq. and Rohini Gokhale, Esq. The cannabis industry is booming in…

Making The Case For Native Advertising

Originally published at AW360 by Kathleen Petersen. Article Takeaways What a native ad is and why they cause…

The Enduring Power Of Like

Originally published at AW360 by Christian Barnes. Article Takeaways: Why we like some brands and not others Some…

Stop Asking Clients to Be Brave. Help Them Feel Brave.

Originally published at AW360 by Paul Charney. Article takeaways:  How agencies can better prepare their clients for…

$16 Million For Trees: Influencer Marketing At Its Best

Originally published at AW360 by Cait Christian. Article Takeaways: Example of a successful influencer campaign from top…

Three Areas Our Industry Needs To Address To Stay Relevant In 2020

Originally published at AW360 by Jeff Tan. Article Takeaways:  Some thoughts on regaining consumer trust We need…

The Rise Of Anti-Luxury Luxury

Originally published at AW360 by Josh Kelly. Article Takeaways: Consumers increasingly value memories and experiences over things.…

In-Housing In 2020–Why We Need To Embrace The Change

Originally published at AW360 by Ashley McCarthy. Article Takeaways: An insight into how consultancies are creating partnerships…

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