Marina Kapralau

Marina is a journalist, fiction writer and global marketing enthusiast. After earning her degree in English (creative writing) from University of California Los Angeles, she worked for a number of American and Eastern European arts and culture publications. Marina joined AList in 2018 on a mission to create in-depth “infotaining” articles for Lifestyle and Trends.
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US Marketers Are Struggling In China, Report

A new report, “Decoding China,” by the global marketing consultancy LEWIS, reveals that U.S. brands are…

Tim Hortons Names New Chief Marketing Officer

This week in B2C marketing leadership announcements, Canadian fast food restaurant chain Tim Hortons names a…

Twitter Tests New Ways To Control Conversations

This week in social media, Twitter said it’s testing four new ways for users to control…

Lemonade Insurance Names Its First CMO

This week in marketing moves, Trulieve Cannabis Corp. hires Valda Coryat as chief marketing officer, Unilever…

LG Australia CMO Resigns, EOS Appoints VP Of Marketing

This week in marketing moves, CMO of LG Australia resigns, EOS names new VP of marketing,…

Digital Advertising Alliance Introduces CCPA Tools For Publishers, Brands, Agencies

As the “Judgement Day” of the California Consumer Privacy Act (CCPA) approaches, the Digital Advertising Alliance…

Wingstop Restaurants Promotes CMO

This week in marketing moves, Wingstop promotes Christina Clarke to chief marketing officer, Wenny Katzenstein is…

Adidas Highlights Sustainability With XR Experience At Flagship Paris Store

Today, adidas announces the launch of the eco-focused extended reality (XR) pilot project to bring attention…

#GirlsHaveNoLimits: Mercedes-Benz USA And Mattel Celebrate National STEM/STEAM Day

In partnership with Mattel and the National Girls Collaborative Project (NGCP), Mercedes-Benz USA (MBUSA) is launching…

Erica Brown Of Peet’s Coffee: ‘Effective Holiday Marketing Must Be Steeped In Authenticity’

It’s November, and that means the return of limited-time holiday drinks at major coffee chains. Starbucks’…

A. Bradley Nelson Appointed CMO At Sotheby’s International Realty

This week in marketing moves, Topgolf Entertainment Group welcomes Stuart as new chief marketing officer, Sotheby’s…

What’s Working Right Now In AR Marketing

Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will…

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