Marina Kapralau

Marina is a journalist, fiction writer and global marketing enthusiast. After earning her degree in English (creative writing) from University of California Los Angeles, she worked for a number of American and Eastern European arts and culture publications. Marina joined AList in 2018 on a mission to create in-depth “infotaining” articles for Lifestyle and Trends.
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Hyundai Chief Marketing Officer To Step Down

This week in marketing moves, Hyundai CMO Dean Evans resigns; Stephen Mai leaves Boiler Room; AWAL…

Virtual Reality Marketing In The Time Of Oculus Quest

In 2015 through 2017, virtual reality (VR) campaigns were a hot trend that brands were experimenting…

Booking.com Recreates The Addams Family Mansion

The digital travel platform, Booking.com, celebrates the latest animated The Addams Family film, by offering overnight…

Rachel Ferdinando Promoted To Chief Marketing Officer At Frito-Lay North America

This week in marketing moves, former Uber CMO becomes first chief customer officer at Australia-based Zip…

IRONMAN Taps New CMO In Time For Annual World Championship

This week in marketing moves, The IRONMAN Group, a Wanda Sports Group company, names a new…

Sierra Nevada Names Its First VP Of Marketing

This week in marketing moves, Sierra Nevada Brewing Co. finds its first VP of marketing, Disney…

Twitter Suspends Another 10,000 Accounts For Spreading Political Disinformation

This week, Twitter discloses another comprehensive archive of state-backed information operations, Snapchat publishes a report on…

YouTube Revises YouTube Music Charts, Stops Counting Paid Ads

This week, YouTube announces it will no longer count paid ads in music-video viewing records; Facebook…

How Brands Use New York Fashion Week 2019 To Reach Consumers On And Off The Runway

It’s that time of year when the glamorous madness of fashion weeks around the world begin.…

NFL Partners With Reddit; Telegram Rolls Out ‘Scheduled Messages’

This week in social media news: the NFL signs a content and advertising deal with Reddit,…

Telegram Moves Forward With ‘Gram’; YouTube Drops Follower Count

This week wraps up with the news about Telegram moving forward with its cryptocurrency initiative, Instagram…

DTC Brands See Higher Click-Through On Mobile Versus Desktop, Study Finds

Email marketing platform LiveIntent analyzed ad campaigns from a number of the world’s leading direct-to-consumer (DTC)…

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