Marina Kapralau

Marina is a journalist, fiction writer and global marketing enthusiast. After earning her degree in English (creative writing) from University of California Los Angeles, she worked for a number of American and Eastern European arts and culture publications. Marina joined AList in 2018 on a mission to create in-depth “infotaining” articles for Lifestyle and Trends.
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What’s Working Right Now In AR Marketing

Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will…

Stuart Foster Named CMO At Topgolf Entertainment Group

This week in marketing moves, Topgolf Entertainment Group welcomes Stuart as new chief marketing officer. Topgolf…

Planet Fitness Appoints Jeremy Tucker As CMO

This week in marketing moves, Jeremy Tucker joins Planet Fitness to lead marketing; Pernod Ricard North…

Meatless Farm Co.’s CMO Lone Thomsen: ‘We Aim To Be Consumer-Centric In Everything We Do’

As plant-based meals become more popular around the world, both for dedicated vegetarians and those who…

Early iPhone Marketing Executive Returns To Apple As VP

This week in marketing moves, Bob Borchers returns to the technology giant as vice president of…

What’s The Impact Of Proposed CCPA Regulations On Digital Advertising?

Data collection and management have fed digital advertising for a quarter-century, but the industry is facing…

Michael Scheiner Joins Tommy Hilfiger; Nationwide Names New CMO

This week in marketing moves, Dennis McIntyre promoted to CMO at Stater Bros., Hulu taps Netflix’s…

Honda Tells Real Customer Stories In New Safety Campaign

Honda embraces the power of emotional storytelling in its new brand campaign “Safety for Everyone” and…

Miller Lite Encourages Consumers To Swap Screen Time For ‘Miller Time’

Miller Lite is going dark on its Twitter, Facebook and Instagram and asking consumers to unfollow…

Hyundai Chief Marketing Officer To Step Down

This week in marketing moves, Hyundai CMO Dean Evans resigns; Stephen Mai leaves Boiler Room; AWAL…

Virtual Reality Marketing In The Time Of Oculus Quest

In 2015 through 2017, virtual reality (VR) campaigns were a hot trend that brands were experimenting…

Booking.com Recreates The Addams Family Mansion

The digital travel platform, Booking.com, celebrates the latest animated The Addams Family film, by offering overnight…

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