This week in marketing moves, Trulieve Cannabis Corp. hires Valda Coryat as chief marketing officer, Unilever hires a chief digital and marketing officer, David’s Bridal appoints VP of marketing and communications and Jeff Brooks joins Lemonade as the company’s first marketing chief.

Jeff Brooks Named CMO At Lemonade

Lemonade tapped Jeff Brooks as the insurance startup’s first chief marketing officer. 

Brooks joins Lemonade from direct-to-consumer (DTC) mattress brand Casper, where he served as CMO since 2018. He also worked as president and CMO at digital marketing agency Huge and was a CEO and chief digital officer at advertising and public relations company Havas.

At Lemonade, he will be tasked with overseeing all marketing initiatives.

David’s Bridal Promotes Vice President Of Marketing

Callie Canfield was promoted to VP of marketing and communications at David’s Bridal. 

In the newly created role, Canfield will oversee the strategy, planning and implementation of the bridal brand’s global marketing and communication efforts. She will report to the recently hired CMO, Kelly Cook. 

“Callie is a proven leader with a true passion for the brand and our customer. I’m so excited to have her support in driving the brand and messaging across our entire marketing ecosystem,” Cook said.

Conny Braams Promoted To Chief Digital And Marketing Officer At Unilever

After Keith Weed left the post earlier this year, the company decided to evolve the role of CMO and this week announced the promotion of Conny Braams, formerly an EVP of Unilever Middle Europe to chief digital and marketing officer.  

Unilever CEO Alan Jope told CNBC that Braams will be in charge of turning Unilever into a “future-fit, fully digitized organization at the leading edge of consumer marketing.”

Centric Brands Inc. Welcomes Pamela Gill Alabaster As CMO

Lifestyle brands collective, Centric Brands Inc. hired Pamela Gill Alabaster as chief marketing officer. 

Alabaster has extensive experience in lifestyle marketing, as she previously held executive marketing roles at Revlon, The Estée Lauder Companies, L’Oréal and Philip Morris. 

At Centric Brands, Alabaster will be in charge of corporate marketing and communications functions. She will report to Jason Rabin, Centric Brands CEO. 

“As we establish awareness of Centric Brands as an innovative industry leader with an unparalleled portfolio of iconic, admired apparel and accessories brands, recognized for its exceptional know-how in creative design, product development and marketing, we are delighted to have Pam on board to lead our strategic marketing and communications initiatives,” Rabin said. 

Lisa Kauffman Joins Starboard Cruise Services As Senior VP And CMO

Starboard Cruise Services appointed Lisa Kauffman the company’s SVP and marketing chief. 

Kauffman will be tasked with leading the planning, development and execution of strategic initiatives for Starboard. She will report directly to Starboard’s President and CEO Lisa Bauer. 

Bauer said about Kauffman’s appointment: “Lisa’s unique combination of extensive retail and cruise experience will be a tremendous asset to Starboard’s continued growth. She is a proven innovator who will leverage her expertise to create meaningful retail guest experiences for our cruise line and brand partners.”

Trulieve Cannabis Corp. Welcomes New CMO 

The cannabis company today announced the appointment of Valda Coryat to the role of CMO, effective immediately. 

In her new role, Coryat will be tasked with leading strategic marketing, product branding initiatives and digital awareness campaigns on a national level for Trulieve Cannabis. She joins Trulieve from National Mango Board, where she served as director of marketing. Prior to that, Coryat held executive marketing positions at Colgate-Palmolive, Avon and Heineken.

“Valda Coryat is a highly experienced, marketing leader with a proven track record of building global CPG brands. We are very excited to have Valda join the Trulieve team at this critical point of our national expansion,” said Trulieve’s CFO Kim Rivers.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, December 6. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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