This week in marketing moves, Jeremy Tucker joins Planet Fitness to lead marketing; Pernod Ricard North America’s CEO steps down to give way to SC Johnson Global’s former chief marketer Ann Mukherjee.

Jeremy Tucker Named Chief Marketing Officer For Planet Fitness

The company announced today that the industry veteran will join marketing team as CMO effective November 20. 

At Planet Fitness, Tucker will be responsible for leading the company’s national and local marketing, branding, creative development and media, digital and social media, brand partnerships and sponsorships, communications, as well as corporate social responsibility. He will report to Chris Rondeau, chief executive officer of the fitness centers’ chain. 

Tucker joins Planet Fitness from Nissan North America, where he served as VP, marketing communications. He was also a VP, strategic marketing for The Walt Disney Company and held a number of leadership positions at PepsiCo. 

“I am thrilled to join Planet Fitness at such an exciting time in its history and to have the opportunity to further elevate this highly relatable and recognizable brand that so many consumers love. It’s clear that the Company has a substantial runway ahead and I’m eager to partner with Chris and the leadership team to help fuel the brand’s next phase of growth,” Tucker said in a communication shared with AList.

Ann Mukherjee To Become CEO Of Pernod Ricard North America

Former SC Johnson Global chief marketing officer, Ann Mukherjee, has been tapped for the role of CEO for Pernod Ricard North, as the company’s current chief executive officer announced his departure. 

Mukherjee has over 30 years experience in marketing and sales functions and most recently, she served as chief global commercial officer at SC Johnson. She also served as the president at PepsiCo Global Snacks and was CMO for Frito-Lay North America.

Pernod chairman and CEO Alex Ricard said about Mukherjee’s appointment: “I am very pleased to welcome Ann to our executive committee. Her comprehensive marketing and commercial expertise will not only undoubtedly contribute to furthering the transformation of our ever-more consumer-oriented company, but to achieving our first and foremost objective: to accelerate our growth in our number one market, the United States.”

David’s Bridal Names New CMO

David’s Bridal announced today the appointment of Kelly Cook as the company’s chief marketing officer. 

Cook brings over two decades of marketing and ecommerce experience to David’s Bridal. 

Throughout her career, she held several leadership marketing roles at Pier 1, Kmart and DSW, and in her role at David’s Bridal, she will be tasked with leading the company’s marketing, ecommerce, advertising, CRM, communications, creative, events and strategic partnership divisions. Cook will report directly to the CEO of David’s Bridal, James Marcum. 

“I’m so proud and honored to say, ‘I do’ to the team at David’s Bridal. This is an iconic brand with a unique value proposition that no one else in the business can touch. My focus will be on creating a seamless experience, from website to store, for every bride as she plans for one of the most important days of her life, and beyond,” Cook said about her appointment. 

Dean Evans Appointed Executive Vice President At

Hyundai’s Dean Evans, who left the CMO position at the company in October, accepted an offer to become executive vice president at 

In his new role, Evans will be responsible for creating new marketing tools and will report directly to CEO Alex Vetter.

“The company is sitting on an amazing foundation of first-party data and technology solutions, which, combined with the media platform of, will enable powerful growth and profitability for the industry,” Evans said in a press release, announcing his appointment. 

Papa John’s Names New Commercial And Marketing Officer

The pizza chain welcomes Max Wetzel as chief commercial and marketing officer. 

Most recently, Wetzel was VP consumer brands and chief transformation officer with PPG Industries and spent nearly 10 years at The Kraft Heinz company before that. At Papa John’s he will be tasked with overseeing marketing, menu strategy, product innovation and a new project management office.

Ex-Marketing Exec At TD Bank Joins Walgreens As Marketing Chief 

This week, Walgreens appoints Patrick McLean as CMO, effective immediately. 

Previously, McLean served as VP, Digital Brand Strategy at Capital One and was previously the head of Interactive Marketing and ecommerce at Verizon. 

McLean said about his appointment: “It’s exciting to join Walgreens at this pivotal moment when modern marketing can serve as an architect of end-to-end customer journeys and experiences.” 

Smart Energy’s Gavin Sheppard To Leave Company 

Gavin Sheppard, Smart Energy chief marketing officer, will step down after six years with the government-backed company. 

“After a wonderful and rollercoaster six years at Smart Energy GB, I am stepping down at the end of the year. It is a wonderful team, of whom I am enormously proud. 15 million households have adopted smart, with millions more on waiting lists. It’s one of the most successful product adoptions and behavior change initiatives ever.”

Sheppard wrote in the LinkedIn post, announcing his departure. At Smart Energy, Sheppard developed the marketing function from scratch, designing and appointing the entire internal and agency team and oversaw the creation of the proposition and brand and launched it into the UK consumer market.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, November 8. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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