This week in B2C marketing leadership announcements, Canadian fast food restaurant chain Tim Hortons names a new CMO, Lululemon picks Nikki Neuberger as chief brand officer, Marisa Thalberg is tapped by Lowe’s as chief brand and marketing officer, Mars Food announces former PepsiCo’s marketing exec as the company’s global chief marketing, research and development officer and British Airways’ Abigail Comber joins Debenhams.

Hope Bagozzi Joins Tim Hortons As New Chief Marketing Officer

Tim Hortons’ regional president announced that Hope Bagozzi will be joining the fast food restaurant’s marketing leadership team as CMO. The appointment brings her 15-year career with McDonald’s Canada, where she led the national marketing team, to a conclusion.

“This is an incredible opportunity to lead marketing for Canada’s most iconic brand,” said Bagozzi.

Nikki Neuberger Joins Lululemon As First Chief Brand Officer

Retail Dive reports that Nike brand veteran Nikki Neuberger will be joining Lululemon as their first chief brand officer. 

Neuberger’s career includes nearly 15 years at Nike, during which time she spent 4 years as VP of global brand marketing for Nike Running. She most recently served as global head of marketing for Uber Eats.

Ex-Taco Bell Global Chief Marketer Joins Lowe’s

Marisa Thalberg, formerly Taco Bell’s global chief brand officer, has been named EVP, chief brand and marketing officer at home-improvement company Lowe’s. 

Thalberg’s appointment will go into effect on February 10, according to Forbes.

PepsiCo’s Marketing Veteran Joins Mars Food 

Rafael Narvaez, who most recently served as VP of marketing and transformation for PepsiCo’s global foods group, was appointed Mars Food’s global chief marketing, research and development officer.

Narvaez is to replace Clarence Mak, and in his new role, Narvaez will be in charge of a “strategic approach” to brands marketing, innovation, digital, R&D and consumer insights for Mars’ “dinnertime” portfolio, according to The Drum.

Fiona Dawson, global president of multi-sales and global customers at Mars Food, said about Narvaez’s appointment: “I am delighted that [Narvaez] will bring his bold thinking, leadership and rigorous focus to Mars Food so we can help billions of consumers around the world enjoy healthier food at the dinner table.”

Debenhams Welcomes New CMO

Former British Airways head of brand and marketing, Abigail Comber, was hired as chief marketing officer for Debenhams. 

Comber has extensive experience as a marketing lead, most recently working as commercial and customer experience director at L3 Technologies and prior to that being a CMO at Oyster Yachts. 

Stefaan Vansteenkiste, Debenhams chief executive, said: “Abigail’s track record speaks for itself and her experience and understanding of customer engagement and developing digital service initiatives will be particularly important as we continue to work on transforming Debenhams into a business that can compete effectively in the rapidly changing retail environment.”

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, January 10. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

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