This week in marketing moves, CMO of LG Australia resigns, EOS names new VP of marketing, Barnaby Dawe quits Pret A Manger sandwich shop chain and former PepsiCo global marketing exec launches a CBD-infused beverage line exclusively for The Vitamin Shoppe stores.

Angus Jones Leaves LG Australia 

CMO and general manager of marketing at LG Australia, Angus Jones, stepped down this week. 

“Time for my next adventure. I have resigned as the Chief Marketing Officer of LG Electronics after more than 4 years,” Jones said in the LinkedIn post announcing his resignation. He added: “During this time I am proud of unifying and reigniting a team who took their twenty one categories to new heights including No. 1 market share positions in both B2B and B2C categories. Key to this success was enforcing a brand strategy across Corporate and Trade/Retail channels whilst launching and building out new sub brands.  I built a Digital/Social team that created a framework to better connect and resonate with customers and a PR function that took advantage of the good and minimised the bad.”

Jones spent more than four years with the company. Before joining LG Australia in 2015, he held several executive marketing positions at Dell. 

EOS Welcomes New Vice President Of Marketing 

EOS Products announced the appointment of Jane Ko as Vice President of North America Marketing.

Ko is to report to CMO Soyoung Kang and general manager of North America, Robert Murphy. In her new role, she will be mainly tasked with overseeing EOS’ go-to-market brand strategy. 

“I’m thrilled to join [EOS] and contribute to its continued growth in North America. It’s such a dynamic and exciting time for engaging with our consumers. I’m looking forward to working with the cross-functional team to lead the development of breakthrough marketing strategies that will deliver impact while staying true to the brand’s legacy of innovation,” Ko said. 

Simon Michaelides Named New CMO At UKTV

Simon Michaelides was promoted to UKTV’s chief marketing and innovation officer position, The Drum reports. He will replace Zoë Clapp, who left the broadcaster last week. 

Michaelides was previously a chief transformation officer at UKTV and BBC Studios UK and served as marketing and innovation director at PepsiCo and senior brand manager at Procter & Gamble. 

UKTV chief exec, Marcus Arthur, to whom Michaelides will report, said: “With new brands, products and audiences an increasingly important driver of success at UKTV, I felt it was essential to evolve our marketing and innovation activity to ensure strong and consistent growth.”

Pret A Manger’s First CMO Quits 

The UK-based international sandwich shop chain is parting with its first chief marketing officer, Barnaby Dawe. 

Dawe spent almost a year in the role and is now planning to return to media and ecommerce industry, where he has spent most of his career, serving as CMO at HarperCollins Publisher and marketing director at British newspaper, News International

Pret CEO Pano Christou said about Dawe’s departure: “Barnaby has made an invaluable contribution over the last year and I’m personally grateful for this. He’s played an important role in the work we have done to win back trust with our customers and stakeholders, and he leaves Pret in a much stronger position than when he joined.”

Former PepsiCo Global CMO Launches Má CBD+ Natural Botanicals Functional Iced Teas 

Jill Beraud’s Sh’nnong Beverage Company, launches Má CBD+ Natural Botanicals Functional Iced Teas in more than 500 The Vitamin Shoppe stores. 

A former global chief marketing officer for PepsiCo, Beraud has extensive experience in the beverage market, as he previously oversaw Starbucks & Lipton Joint Ventures. 

“When my business partner Charlie Herbstreith and I originally discussed this idea, it reminded me of my time at PepsiCo when kombucha and coconut water were just emerging,” he said. “However, given the far-reaching benefits of CBD, this is a much bigger white space. The Vitamin Shoppe is the perfect launch partner for us. They are establishing themselves as CBD Central across multiple categories and have tremendous in-store expertise in health, wellness and nutrition.”

The Watches Of Switzerland Group Appoints New VP Of Marketing

Today, the Watches Of Switzerland Group has appointed Katie Reed as vice president of marketing for the U.S. 

Reed is to replace David Kellie and lead all marketing communications for both Watches of Switzerland in North America, in addition to the Mayors jewelry brand. She will report directly to David Hurley, executive vice president of Watches of Switzerland Group USA.

Hurley said about Reed’s appointment: “We are thrilled to have Katie join our team during a time of such exponential growth for Watches of Switzerland in the U.S. Her expertise in luxury goods and deep connections in the watch industry will prove to be invaluable to our continued success.”

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