Viacom Bets On Advanced Marketing Solutions Platform
Viacom reported a drop in its Q3 2018 earnings, with revenues in the quarter decreasing by…
Chinese Streaming Service iQiyi Quadruples Down On Nickelodeon Content
Originally published at VideoInk. Chinese streamer iQiyi will have four times the amount of Nickelodeon content than…
Roku: Data-Driven Selling, Programmatic Are The Future Of TV
Roku reported healthy growth during its Q2 earnings on Wednesday, touting the importance of OTT and…
Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says
VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…
Snap Q2 Earnings Tout Ad Revenue Growth And Programmatic Prowess
Snap, Inc. reported healthy ad revenue growth for the second quarter, placing a strong emphasis on…
Disney’s TV Ad Revenues Offset Viewer Declines During Q3 Earnings
Disney reported a total revenue growth of seven percent to $15.23 billion in its third-quarter earnings.…
E.W. Scripps Q2 Revenues Driven By Political Ads, OTT Subscribers And Podcast Advertising
US broadcasting company E.W. Scripps reported $283 million in total revenues during the second quarter of…
Jell-O Launches Branded Animated Show On YouTube And Amazon Prime
Jell-O, a Kraft Heinz brand, has remained an iconic food for both kids and adults alike…
Tencent Video Leads The Pack In China With iQiyi, Youku Close Behind
Originally published at VideoInk. In China, citizens aren’t streaming content on Netflix, Amazon, or Hulu. Instead, the country’s ‘Big 3’ streaming services…
Zynga Q2 Earnings Tied To Mobile Advertising Revenue Growth
Zynga delivered second quarter revenues ahead of guidance driven by strength in its mobile live services…
MoviePass Shows Marketing Potential; Ability To Sway Subscribers
MoviePass parent company Helios and Matheson Analytics is flipping the script for the struggling movie ticket…
‘Mission: Impossible – Fallout’ Focused Marketing On Video, Partnerships
Mission: Impossible – Fallout topped the box office this weekend. The marketing was concentrated on partnerships…
