Entertainment

TikTok Sensation Khaby Lame Helps Xbox Launch “Simply Next Gen” Campaign With Ayzenberg And ION

Don’t sell to Gen Z, entertain them. Few brands take this advice to heart as much…

Total US Games Industry Sales Reach September Record Of $4.4 Billion

According to The NPD Group’s September US games industry sales report, consumer spending on video game…

Game Publishing Costs: What Every Developer Needs To Know

Editor’s note: This article has been updated as of September 2nd, 2021 to correct Ben Walsh’s…

The Growth Of Mobile Games: What’s Next In Creativity And Innovation?

Today the gaming industry is generating more annual revenue than the music and film industries combined.…

Ayzenberg And Microsoft Score Two Gold Wins In The Promax Games Awards

Ayzenberg’s work led to two wins for Microsoft in this year’s Promax Games Awards, including gold…

The Clio Awards Announces 2020-2021 Jury Pool

After postponing its October gala to 2021 due to the concerns over COVID-19, The Clio Awards…

Where The Next Wave Of Creativity And Innovation For Mobile Games Will Come From

Coming on the heels of the pandemic, mobile games are leading the growth of digital game…

Social Distancing Campaign Picks: Week Of April 20th

What a crazy time to be a visual storyteller. We’re generally out in the world, surrounded…

The Power Of Music With Genius CRO Rob Elder

During this 191st episode of “Marketing Today,” I interview Rob Elder, the chief revenue officer at…

Podcast Ads Have More Pull Than Marketers Think

Seventy percent of frequent podcast listeners considered buying a new product or service after hearing about…

Illy Brings Coffee And Integrated Campaign Featuring Andrea Bocelli To San Francisco

Premium coffee roaster illy has brought its fully integrated international campaign, called “LIVEHAPPilly” to San Francisco,…

Marketer’s Guide To Esports Competitions (Part 2)

Originally published at AW360 by Angel Mendoza. The world of esports competitions is host to a variety…