Entertainment

Coffee Bean & Tea Leaf And Warner Bros. Open Central Perk In Los Angeles

Coffee Bean & Tea Leaf, in partnership with Warner Bros. celebrates the 25th anniversary of Friends…

Amazon Unites California Businesses On ‘Maisel Day’ To Offer 1959 Prices

Amazon teamed up with local businesses in Santa Monica, California to offer 1959 prices from $40…

Honda Partners With Riot Games, Becomes First North American Automaker To Sponsor Esports Team And League

Honda is expanding its presence in esports and strengthening its bond with the young consumer force…

Brands Take A Bite Out Of Shark Week With A Tide Of Activations

Shark Week is back for its 31st year and is riding the wave of partner tie-ins…

‘Stranger Things Three’ Brand Activations, Like Totally, Bank On ’80s Nostalgia

Stranger Things season three, released on July 4th, broke the Netflix record for most-viewed series in…

Microsoft Reimagines 1985 Tech With Stranger Things-Inspired PC App

Microsoft delivers a 1985 throwback experience for Stranger Things fans across the country. Created with Netflix,…

“Honestly, Insights Can Only Get You So Far” Boiler Room’s Stephen Mai On Building The Netflix Of The Underground

A sleepy, Victorian warehouse isn’t the first place you’d associate with one of the most exciting…

Spotify Uses Bollywood Star Power To Launch First Multilingual Television Spot

Spotify launched a playful television video spot to expand on its first campaign in India launched…

Baskin-Robbins Experiments With Experiential Campaign, Opens ‘Stranger Things’ Shop

Baskin-Robbins marketing initiatives have historically been lean, perhaps reflecting the brand’s struggle to target an audience…

Report: ‘Game Of Thrones’ Ending Could Prompt Subscribers To Cancel HBO Now

A new survey conducted by Mintel shows HBO Now subscribers are more likely cancel their service…

YouTube’s Newfronts Presentation Reveals Plans To Boost TV Viewership, Measurement

YouTube is updating its algorithm to favor content viewed on TV screens, adding Nielsen tools for…

Brands Are Winning Over Younger Audiences At Coachella With Memorable Moments

With one Coachella weekend down and one to go, AList looks at how the companies celebrated…

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