New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve
While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry…
New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve
While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry…
Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail…
The New Branded Content: Decoding Netflix’s Next Moves
Netflix is bullish on brand partnerships but within certain parameters—it’s all about the content. Here’s what…
Virtual Concerts Present A New Metaverse Pathway For Brand Marketers
As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present…
The Majority Of Consumers Are Gaming During The Holidays
A recent survey by YouGov reveals that families are gaming to reconnect with distant loved ones,…
TikTok Sensation Khaby Lame Helps Xbox Launch “Simply Next Gen” Campaign With Ayzenberg And ION
Don’t sell to Gen Z, entertain them. Few brands take this advice to heart as much…
Total US Games Industry Sales Reach September Record Of $4.4 Billion
According to The NPD Group’s September US games industry sales report, consumer spending on video game…
Game Publishing Costs: What Every Developer Needs To Know
Editor’s note: This article has been updated as of September 2nd, 2021 to correct Ben Walsh’s…
The Growth Of Mobile Games: What’s Next In Creativity And Innovation?
Today the gaming industry is generating more annual revenue than the music and film industries combined.…
Ayzenberg And Microsoft Score Two Gold Wins In The Promax Games Awards
Ayzenberg’s work led to two wins for Microsoft in this year’s Promax Games Awards, including gold…
The Clio Awards Announces 2020-2021 Jury Pool
After postponing its October gala to 2021 due to the concerns over COVID-19, The Clio Awards…
Where The Next Wave Of Creativity And Innovation For Mobile Games Will Come From
Coming on the heels of the pandemic, mobile games are leading the growth of digital game…