Entertainment

Report: ‘Game Of Thrones’ Ending Could Prompt Subscribers To Cancel HBO Now

A new survey conducted by Mintel shows HBO Now subscribers are more likely cancel their service…

YouTube’s Newfronts Presentation Reveals Plans To Boost TV Viewership, Measurement

YouTube is updating its algorithm to favor content viewed on TV screens, adding Nielsen tools for…

Brands Are Winning Over Younger Audiences At Coachella With Memorable Moments

With one Coachella weekend down and one to go, AList looks at how the companies celebrated…

Disney+ Finds Leverage In Price, Exclusivity

After months of speculation, The Walt Disney Company revealed details of its SVOD service to investors…

Guide To Coachella 2019 Brand Activations

While influencers from all around the world are polishing their smartphone cameras in anticipation to document…

‘Game Of Thrones’ Brand Partnerships Align Household Names #ForTheThrone

HBO’s #ForTheThrone campaign heralded Game of Thrones’ eighth and final season with enough brand partnerships to…

Spotify Ad Studio Launches New Conversion Metrics For Artists, Labels

Spotify Ad Studio unveiled a new set of streaming conversion metrics that reveal how listeners responded…

An Activity Book For Marketers

April Fools’ Day is a great time to loosen up and have fun! But not without purpose,…

Apple TV+ Marketing With Celebrities, Relies On Exclusives Over Ad Revenue

Apple unveiled its new subscription entertainment platform, Apple TV+ on Monday, creating a monetized home for…

Google’s New Stadia Platform Leverages Burgeoning Gaming Video Content Market

Google unveiled Stadia, a new video game platform, at the Game Developers Conference (GDC) on Tuesday.…

Amazon Promotes ‘Good Omens’ With A Veritable “Garden Of Earthly Delights”

To promote the Neil Gaiman and Terry Pratchett-created mini-series Good Omens, Amazon pulled all the stops…

Vanity Fair Napkins Turns John Mayer’s Fake Oscar Party Into Marketing Opportunity

Vanity Fair Napkins created an animated commercial on musician John Mayer’s Instagram page. The last-minute team…

More From Entertainment