Entertainment

Illy Brings Coffee And Integrated Campaign Featuring Andrea Bocelli To San Francisco

Premium coffee roaster illy has brought its fully integrated international campaign, called “LIVEHAPPilly” to San Francisco,…

Marketer’s Guide To Esports Competitions (Part 2)

Originally published at AW360. The world of esports competitions is host to a variety of games for…

Twitch Expands Traditional Sports Partnership With Immersive Lounge In Raiders’ Allegiant Stadium

Twitch announced it’s teaming up with the Raiders as a founding partner to launch Allegiant Stadium…

How Brands Use New York Fashion Week 2019 To Reach Consumers On And Off The Runway

It’s that time of year when the glamorous madness of fashion weeks around the world begin.…

Unexpected Brand Partnerships Touch Down For NFL’s 100th Season

The National Football League’s centennial season just touched down and with it a bevy of activations…

A Marketer’s Guide To Esports Competitions

Originally published at AW360. Competition is a prominent element in both the worlds of marketing and esports.…

Coffee Bean & Tea Leaf And Warner Bros. Open Central Perk In Los Angeles

Coffee Bean & Tea Leaf, in partnership with Warner Bros. celebrates the 25th anniversary of Friends…

Amazon Unites California Businesses On ‘Maisel Day’ To Offer 1959 Prices

Amazon teamed up with local businesses in Santa Monica, California to offer 1959 prices from $40…

Honda Partners With Riot Games, Becomes First North American Automaker To Sponsor Esports Team And League

Honda is expanding its presence in esports and strengthening its bond with the young consumer force…

Brands Take A Bite Out Of Shark Week With A Tide Of Activations

Shark Week is back for its 31st year and is riding the wave of partner tie-ins…

‘Stranger Things Three’ Brand Activations, Like Totally, Bank On ’80s Nostalgia

Stranger Things season three, released on July 4th, broke the Netflix record for most-viewed series in…

Microsoft Reimagines 1985 Tech With Stranger Things-Inspired PC App

Microsoft delivers a 1985 throwback experience for Stranger Things fans across the country. Created with Netflix,…

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