Entertainment

The Power Of Music With Genius CRO Rob Elder

During this 191st episode of “Marketing Today,” I interview Rob Elder, the chief revenue officer at…

Podcast Ads Have More Pull Than Marketers Think

Seventy percent of frequent podcast listeners considered buying a new product or service after hearing about…

Illy Brings Coffee And Integrated Campaign Featuring Andrea Bocelli To San Francisco

Premium coffee roaster illy has brought its fully integrated international campaign, called “LIVEHAPPilly” to San Francisco,…

Marketer’s Guide To Esports Competitions (Part 2)

Originally published at AW360 by Angel Mendoza. The world of esports competitions is host to a variety…

Twitch Expands Traditional Sports Partnership With Immersive Lounge In Raiders’ Allegiant Stadium

Twitch announced it’s teaming up with the Raiders as a founding partner to launch Allegiant Stadium…

How Brands Use New York Fashion Week 2019 To Reach Consumers On And Off The Runway

It’s that time of year when the glamorous madness of fashion weeks around the world begin.…

Unexpected Brand Partnerships Touch Down For NFL’s 100th Season

The National Football League’s centennial season just touched down and with it a bevy of activations…

A Marketer’s Guide To Esports Competitions

Originally published at AW360 by Angel Mendoza. Competition is a prominent element in both the worlds of…

Cinema Ad Market Is The Fastest Growing Medium After Internet

Despite the rise of over-the-top (OTT) content, cinema ad market is the fastest growing medium after…

Coffee Bean & Tea Leaf And Warner Bros. Open Central Perk In Los Angeles

Coffee Bean & Tea Leaf, in partnership with Warner Bros. celebrates the 25th anniversary of Friends…

Amazon Unites California Businesses On ‘Maisel Day’ To Offer 1959 Prices

Amazon teamed up with local businesses in Santa Monica, California to offer 1959 prices from $40…

Honda Partners With Riot Games, Becomes First North American Automaker To Sponsor Esports Team And League

Honda is expanding its presence in esports and strengthening its bond with the young consumer force…

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