Entertainment

How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion

Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The…

New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve

While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry…

Sailor Moon: How A $13 Billion Franchise Leverages Earned Media And Brand Partnerships To Stay Relevant

Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail…

The New Branded Content: Decoding Netflix’s Next Moves

Netflix is bullish on brand partnerships but within certain parameters—it’s all about the content. Here’s what…

Virtual Concerts Present A New Metaverse Pathway For Brand Marketers

As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present…

The Majority Of Consumers Are Gaming During The Holidays

A recent survey by YouGov reveals that families are gaming to reconnect with distant loved ones,…

TikTok Sensation Khaby Lame Helps Xbox Launch “Simply Next Gen” Campaign With Ayzenberg And ION

Don’t sell to Gen Z, entertain them. Few brands take this advice to heart as much…

Total US Games Industry Sales Reach September Record Of $4.4 Billion

According to The NPD Group’s September US games industry sales report, consumer spending on video game…

Game Publishing Costs: What Every Developer Needs To Know

Editor’s note: This article has been updated as of September 2nd, 2021 to correct Ben Walsh’s…

The Growth Of Mobile Games: What’s Next In Creativity And Innovation?

Today the gaming industry is generating more annual revenue than the music and film industries combined.…

Ayzenberg And Microsoft Score Two Gold Wins In The Promax Games Awards

Ayzenberg’s work led to two wins for Microsoft in this year’s Promax Games Awards, including gold…

The Clio Awards Announces 2020-2021 Jury Pool

After postponing its October gala to 2021 due to the concerns over COVID-19, The Clio Awards…

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