PUBG Taps Hollywood Filmmakers For Live-Action PS4 Campaign
PlayerUnknown’s Battlegrounds has landed on PlayStation 4 alongside a live-action trailer called “Pan-demonium.” Directed by Jordan…
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VPM: $8.07 ▲Value Per 1k Impressions
AM/FM Still Important To Marketers But Be Quick About It, Says Pandora
The car radio is still a major source of audio consumption, but it is not immune…
NatGeo, WeWork Promote New Series With ’90s-Themed Workspaces
NatGeo has partnered with WeWork to promote its new series, Valley of the Boom with a…
Michael B. Jordan Directs Bacardi Short Film For ‘Angel’s Share’ Campaign
Bacardi has released a short film called “The Angel’s Share” that highlights the sunny, Caribbean home…
Why Brand Collaboration Will Always Be In Fashion
Originally published at AW360. Collaboration marketing is on the rise. Take a look at the fashion…
‘Spider-Man’ Brand Partners Swing Into Action To The Tune Of $115M
Brand partnership revenue for Spider-man: Into the Spider-Verse is poised to become one of the largest…
National TV Ad Revenue Flattened By NFL Losses; Digital Growth Continues
The national advertising marketing experienced modest growth for the month of October, according to data provided…
HBO, Netflix, 20th Century Fox Among Top Honors At Clio Entertainment Awards
Creative marketing efforts for brands like 20th Century Fox, HBO and Netflix were honored at The…
Hotels.com Presents 10-Part Docuseries Featuring Jonathan Van Ness
Hotels.com helped Queer Eye star Jonathan Van Ness fulfill his dream of performing stand-up comedy in…
‘Deadpool 2’ Recut As ‘Once Upon A Deadpool’ Holiday Film Starring Fred Savage
Deadpool 2 will be released again in theaters this holiday as Once Upon a Deadpool—a PG-13…
Red Bull’s Latest Campaign Goes Retro With Pac-Man Partnership
Red Bull and Bandai Namco launched a joint Pac-Man campaign on Thursday that is fueled by…
Pandora’s New VP Of Brand Marketing Discusses Latest Campaign
Pandora launched a new campaign called “Sound On” that connects with holiday travelers along each point…
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