Entertainment

Hennessy Debuts Ridley Scott-Directed Branded ‘Seven Worlds’ Short Film

Cognac brand Hennessy is releasing their four-minute film The Seven Worlds directed by Oscar-nominated director Ridley Scott (The Martian,…

Brands Relied On The Tried And True For Super Bowl LIII

Unsurprisingly, celebrity dominated the commercials of Super Bowl LIII. But what’s more interesting, and perhaps surprising,…

Super Bowl Social: Pepsi Dominates Conversations; ‘Avengers’ Flexes Hashtag Muscle

February 3 was Super Bowl Sunday—a day for competition among football players and the brands that…

A Marketer’s Guide To DEW 2019 Panels & Fireside Chats

The Digital Entertainment World (DEW) conference returns to bring back leaders, creators and brands in the…

Shutterstock Just Made Their Own Fyre Festival Trailer… Entirely Out Of Stock Footage

If there’s one thing to be said about the Fyre Festival, it’s that the marketing was…

HBO’s ‘High Maintenance’ Activation Hands Out CBD Lattes in Venice, Brooklyn

HBO’s third season of High Maintenance premiered on Sunday, January 20 and it was promoted using the show’s…

Digital Entertainment World 2019 Showcases 75+ Unique Sessions; 200 Speakers

Recognized by Hollywood insiders, digital influencers and industry leaders throughout the world as a “must-attend” event,…

Amazon’s Weird And Wonderful Marketing For ‘The Grand Tour’ Season 3

The third season of The Grand Tour recently returned to Amazon Prime and to promote it,…

Inside Kabam’s In-House Rebrand

After 12 years, three offices, dozens of games and $300 million in yearly revenue, game developer Kabam…

Amazon’s IMDb Announces Free, Ad-Supported Video Channel

Amazon is joining the realm of free, ad-supported (AVOD) streaming services through IMDb. The company announced…

Pepsi, Walmart Debut Ads During Golden Globes; Netflix Rebukes Commercials

The Golden Globes pulled in 18.6 million viewers this year. Pepsi and Walmart, in what seems…

Bumble’s Super Bowl Campaign Stars Serena Williams; Produced Entirely By Women

Tennis champion Serena Williams will star in Bumble’s year-long marketing campaign “The Ball is in Her…