This week in leadership updates, Ad Council taps Linda Yaccarino as board chair, WineDirect names Andrea Smalling president of marketing and sales, KFC Malaysia CMO Angelina Villanueva steps down, EverQuote hires Craig Lister as CMO, Salesforce appoints Sarah Franklin as CMO, PacSun taps Jenn Washington for director of marketing and more.
Ad Council Appoints Linda Yaccarino As Board Chair
Linda Yaccarino, NBCUniversal chairman of global advertising and partnerships, has been appointed chair of the Ad Council’s board of directors.
Yaccarino replaces Facebook chief revenue officer David Fischer. Her term will end June 30, 2022 as the role of chair rotates among figures in four industries, including media companies, tech companies, ad agencies and advertisers.
WineDirect Names Andrea Smalling Vice President Of Marketing And Sales
WineDirect has announced the appointment of Andrea Smalling to VP of marketing and sales.
Smalling joins from McBride Sisters Wine Collection, where she was SVP of marketing for a little over a year. Prior to that, she was VP of marketing of wines for Mark Anthony Group.
KFC Malaysia Chief Marketing Officer Angelina Villanueva Exits
Angelina Villanueva, CMO of KFC Malaysia, has stepped down after five and a half years with the company to return to Singapore.
Villaneuva previously worked at Ogilvy for nearly 16 years.
EverQuote Taps Craig Lister As Chief Marketing Officer
EverQuote has hired Craig Lister as CMO, according to a press release.
Lister joins from NortonLifeLock, where he led global consumer acquisition efforts for Norton and LifeLock.
Salesforce Elevates Sarah Franklin To Chief Marketing Officer
Salesforce has replaced outgoing CMO Stephanie Buscemi with Sarah Franklin, a 13-year employee who most recently worked as executive vice president and general manager, Platform & AppExchange.
PacSun Names Jenn Washington Director Of Marketing
PacSun has hired Jenn Washington as director of marketing, reports WWD.
Washington joins from Gucci, where she worked as the senior men’s wear manager for over four years.
CVS Health Taps Michelle Peluso For Its First Chief Customer Officer
CVS has welcomed IBM CMO Michelle Peluso as its first chief customer service officer.
Peluso will be tasked with revamping the customer experience and enhancing CVS Health’s digital strategy.
Peluso spent five years at IBM, where she spearheaded many of the company’s artificial intelligence initiatives and improved diversity within the tech industry, according to Forbes.
Salesforce Chief Marketing Officer Stephanie Buscemi Steps Down
Stephanie Buscemi is leaving her role as Salesforce CMO, according to Forbes.
A Salesforce spokesperson said that the company’s general manager of Platform, Sarah Franklin, will replace Buscemi, who’s been with the company since 2014.
Olympics Names Lara Silberbauer As Global Head Of Brand, Marketing And Digital
The International Olympic Committee has hired Lara Silberbauer as global head of brand, marketing and digital, reports Campaign.
Silberbauer joins from Viacom, where he served as senior vice president of MTV Digital Studios. Prior to Viacom, he was with Lego for nearly eight years.
Ford Elevates Andrew Frick To Vice President Of Sales
Andrew Frick has accepted a promotion from director of US sales at Ford to VP of sales in the US and Canada.
Frick has been with the company for 25 years.