Nordstrom Chief Marketing Officer Scott Meden Retires

This week in leadership updates, Nordstrom’s chief marketer Scott Meden retires, InnoGames promotes Felix Janzen to CMO, CasperLabs taps Michael Dobak as CMO and more.


Nordstrom Chief Marketing Officer Scott Meden Announces Retirement

After a 37-year career at Nordstrom, the retailer’s chief marketing officer Scott Meden is retiring.

Before becoming CMO of Nordstrom in 2016, some of Meden’s roles at the company included general merchandising manager of shoes and president of Nordstrom Rack, respectively.

Meden’s replacement hasn’t been named.


InnoGames Elevates Felix Janzen To Chief Marketing Officer

Felix Janzen has moved up from marketing director to CMO at InnoGames, reports Pocket Gamer.

Janzen first joined InnoGames in 2012 as head of performance marketing. Before InnoGames, he held the same title at Goodgame Studios.


Michael Dobak Named CasperLabs Chief Marketing Officer

CasperLabs has appointed Michael Dobak, the former CMO of BLOCKv, as CMO.

Previously, Dobak was the regional chief executive officer for Ogilvy offices in Los Angeles, San Francisco, Sacramento, Denver and Atlanta.


Arbonne Appoints Jorden Bell As Chief Marketing Officer

Arbonne has hired Jordan Bell as CMO. 

Bell joins the company from Stella & Dot where she was chief brand officer.

Trend Set: BeReal, Coolest Brands

Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends.


BeReal

Let’s be real. The new social media platform on the scene, ‘BeReal,’ dubs itself the simplest photo-sharing app. The app is trending around college campuses and is being utilized the same way as “casual Instagram,” but this time more casually. With no filters, no likes, and an allotted window to take the image, there is less time for grandiose efforts to capture the perfect picture. Its growth from 2021 to 2022, especially the apps jump in popularity in February 2022, showcases an undeniable desire from consumers to have less pressure around how they navigate the world digitally. Keeping it casual is cool, and all the bells and whistles brands are offering need to adjust to user behaviors.

Coolest Brands

Cool kids club. The newer generation in town, kids aged seven to fourteen, has let it be known what brands they do and don’t vibe with. According to Beano Brain, YouTube, Netflix, and Mcdonald’s, top the 50 coolest brands for kids and teens. But, of course, the gaming giants that landed on the list are also not to be missed. Digital platforms and gaming outlets such as Roblox, Minecraft, and more keep the younger generations informed and connected. As the true digital natives that already care deeply about sustainability and social issues grow into their own, their deep knowledge of the landscape should be empowered and elevated.

GIFs

To gif or not to jif. TikTok has added a new addition to its arsenal of creative tools. The GIPHY integration will unlock a new way for users to tap into offerings not all platforms have. For example, gifs, sometimes associated with older demographics, don’t hold the same weight as they used to when integrated within apps like TikTok. Bridging the gap and allowing various users to feel connected and included with in-app experiences builds brand affinity and creates a fun experience for all.

Professional Accounts

Keep it profesh. Twitter’s professional accounts roll out for all users. Users can opt-in or out of the professional profile that allows ‘businesses, brands, creators, and publishers to grow and strengthen their presence on Twitter.’ The future success looks like the integration of professionalism with a dash of social presence for brands and creators alike.

Watch History

Somebody’s watching me. TikTok is now testing a ‘watch history’ feature to allow users to find content that easily gets lost down the rabbit hole. After watching a handful of videos, some find locating specific videos to watch again, share, or save an uphill battle. The testing and even addition of this new feature close a gap that many find helpful. Users are seeking out brand offerings that seem minuscule and like afterthoughts to simplify their in-app experiences.

Trend Set: Cannes, Instacart And Sound On

Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends.


Cannes Film Festival

The TikTok takeover. TikTok has become the official partner of the Cannes Film Festival. Other notable partnerships include MTV and The Brit Awards. The official collaboration between the video-focused social media giant and the annual film festival underscores the importance of diversifying mediums and audiences. While some viewers frequently tune into festivals, award shows, and the like, the opportunity to get a fresh set of eyes and perspectives opens up a new look into the future. Both brands win, whether through viewership or credibility. Ultimately, the partnership highlights the continued power of meeting fans and the next segmentation of viewers where they are and where they aren’t.

Instacart

Recipes, but make them shoppable, Instacart launches shoppable recipes on Hearst Magazine, TikTok, Tasty, and more. The move is similar to brands tapping into people’s desires for accessibility and ease throughout their online and social media shopping experiences. The desire to shop quickly becomes a large void a brand can successfully fill by accessible click-to-cart pathways. The integration between social media and shopping continues to boom, and it points out that e-commerce is here to stay.

LinkedIn

From the renegade to recruitment. The next generations are rewriting the 9 to 5 and what it looks like to be an employee worldwide. To many, a job is a job, is a job, and life beyond that means much more. Many new employees have onboarded virtually, worked remotely, and connected globally; the combination has created a perfect storm for shaping what’s next in the employment world. However, understanding the ecosystem is not enough, as they have made it crystal clear what they want from employers, and they won’t back down. Having a pulse on the matter at hand props brands up to create a better work culture for all, not just those bravely demanding it.

Old Navy

The rest is still unwritten. That’s right; the internet wrote old Navy’s commercial. Although comments can be harsh and unwarranted, consumers’ desire to have their feedback heard or the ability to participate in production increases brand affinity. Listening and leaning into what is being said does not have to be a negative experience. Instead, it offers an opportunity to include fans and make new and groundbreaking experiences.

SoundOn

There is no denying TikTok’s influence in the music industry as many songs have skyrocketed, and users cite that is how they find the latest music. Recently, the app has launched “SoundOn,” allowing users to upload music directly to the platform. The new addition is free of charge and rivals the paid experiences that many competitors are now offering. Giving power to the people who deserve it is how industries are rightfully moving towards. The transitions are a small glimpse into the democratization the future holds.

FaZe Clan’s Rebrand From Esports Org To Youth Culture Brand

FaZe Clan CEO Lee Trink spoke with Axios media reporter Sara Fischer about why the brand is more than just an esports organization—and why it’s uniquely positioned to reach Gen Z on their preferred platform.

FaZe Clan, which added Snoop Dogg to its board of directors just a week ago, is about to become the world’s first publicly traded esports organization.

But the description of esports organization is only part of legacy gaming brand’s twelve-year existence.

“We’re a youth culture brand, overall,” said Trink at Tuesday’s featured SXSW 2022 session, ‘Reimagining Media And Entertainment For Gen Z.’

Noting the overlap between gaming culture and Gen Z, Trink said, “at one point gaming lifestyle became synonymous with youth culture. I’d like to think we played an important part in that.”

Recent figures show that gaming is Gen Z’s preferred social platform, with brands reaching them through Roblox and Fortnite. Ninety percent of Gen Zers identify as gamers, making youth culture statistically synonymous with gamer culture.

While there’s an obvious reverence for competitive gaming and esports, Trink notes that it’s more about the creators than the competition. But it doesn’t hurt to be endemic to gaming culture.

“We’re currently champions of two of the most popular esports out there: Call of Duty and Counterstrike. We have 12 esports teams,” said Trink. “But the thing that’s surprising for some people is, while esports is vibrant and growing, it’s gaming as an entertainment platform that is more popular.”

The pandemic has only made gaming more popular with a valuation of the global gaming market at $198.4 billion in 2021 and projected $339.95 billion by 2027.

“In this world, in gaming—the Harlem Globetrotters are more popular than the Lakers,” said Trink. “We derive our massive fanbase and our cultural significance from the content creator-side.”

The bulk of FaZe Clan’s revenue, most through bluechip sponsors like McDonald’s, Nissan, and Beatz, is also diversifying into limited licensing arrangements like the X-Shot at Target and of course, apparel. But FaZe really has its sights set on CPG brands and partnering around events.

“The brand is a mature brand. The business is a […] recent business,” said Trink.

“We’ve been spending the last couple of years really introducing ourselves to the more traditional world, the less-tapped-in world—we’re a legacy brand in the gaming space.”

The State Of Retail And Ecommerce Q1 2022

Morning Consult will start publishing a new quarterly report, “The State of Retail and Ecommerce,” that tracks evolving consumer shopping behavior and its impact on the industry’s future. For its first report, it surveyed more than 8,000 adults across US, Europe, Mexico, Australia and China and found that consumer comfort with in-store shopping is rising, the growth of online shopping has plateaued and more.


Store Comfort Returns

According to Morning Consult’s findings, US consumers’ comfort with physical shopping is nearing the high-water mark reached in summer 2021. Consumers prefer to shop in-store rather than online for most things, from groceries to apparel to furniture to personal electronics. 

Eighty-two percent said they prefer to shop for groceries and household goods compared with 16 percent who prefer to do so online. Fifty-two percent prefer buying personal electronics in-store versus 38 percent who like to buy the same online.

The role of digital channels in shopping won’t revert to pre-pandemic levels, however, and Morning Consult says investment in digital tools to meet consumers where they were will increasingly bridge digital and physical channels.

When asked how comfortable they’d feel going to a shopping mall right now, 31 percent of US respondents said very comfortable, 33 percent said somewhat comfortable, 19 percent said somewhat uncomfortable and 13 percent said very uncomfortable.

Though they generally prefer in-store shopping, baby boomers are now more likely to shop online given their concern about the pandemic. Urban consumers have mostly adapted to pandemic conditions and local guidelines. Consumers with a household income of $100,000 or more (37 percent) are the most comfortable shopping in malls given their increased access to preventive measures.

When asked how they typically prefer to shop, 41 percent of US respondents favored in-store over online. Younger consumers indicated a predictably higher preference for online shopping yet Gen Z adults and households earning less than $50,000 annually prefer in-person over online shopping.

The sentiment toward in-store shopping is the same globally, with all countries saying they prefer it except China. Unlike in the US, where shopping preferences are similar across genders, women in China and Australia show a higher preference for online shopping compared with men, found Morning Consult.

While in-store shopping is the prevailing preference among consumers, leading retailers are increasingly supporting blended shopping journeys by refitting stores to enhance online orders. Ecommerce brands should focus on barriers to online shopping such as payments and delivery friction while in-store retailers should continue to promote health and safety messaging.


Ecommerce Surge Stabilizes

Morning Consult’s research shows online shopping rates are normalizing in all the countries it analyzed with the exception of China, where a crackdown on big tech is causing the country’s high online shopping rates to decline.

With new services like buy online, pick up in-store (BOPIS) and augmented reality (AR) features that help consumers see how products would look on and in their home, ecommerce beats shopping in-store on convenience and time saved. 

But when it comes to factors inducing product comparisons, enjoyment, product details, product quality and customer service, consumers say in-store beats online.

The next phase of ecommerce growth depends on improving product discovery and exploration. Ecommerce brands determining what information a customer deems more valuable in a given category can help them prioritize real estate on product detail pages. 

For example, in Morning Consult’s survey, consumers said they prioritize detailed product information before buying personal electronics. Sustainability was the top consideration for purchasers of beauty and personal care products while reasonable prices are what consumers prioritize when buying groceries and household items.

Consumers from households earning less than $50,000 annually don’t see the same time savings benefit over shopping in-store. Gen Z’s perception of online convenience is less intense compared with other generations while millennials are least likely to enjoy the in-store experience. And wealthy shoppers reported better customer service experiences in stores.


Fulfillment Competition Heats Up

Forty percent of US respondents expect to receive their online groceries and household goods the same day. Yet for non-grocery categories, the need for speedy delivery seems to be industry-led as consumers are generally happy to receive online orders within five days, found Morning Consult. Still, same-day delivery and pickup services are popular with young, wealthy and urban shoppers.

In the US, millennials, men and urbanites expect apparel, personal care products and electronics ordered online to arrive in two days or fewer versus five days or more.  Retailers looking to capture this audience as well as stores with expanding men’s offerings should partner with services offering ultra-fast delivery.

Retailers are afraid that competition for faster delivery in the grocery sector will increase consumer expectations across other categories but Morning Consult says this is unlikely to be the case. For now, retail and ecommerce brands should improve logistics that enable multiple delivery modes instead of competing just on low-cost, high-speed delivery. Retailers can also work within consumers’ expectations and experiment with trade-offs like shipping costs, extra incentives and fulfillment mode choices. For example, nudging a customer who needs an item quickly to pick it up in-store.

Behavior in 2022 suggests fewer shoppers are using the BOPIS feature. Morning Consult notes that scarcity, not safety, will be the ongoing impetus for BIPOS utilization as supply problems continue in some categories.

According to the survey, 35 percent of US adults reported delayed deliveries in January 2022 with no real change from late 2021. When asked about the reason behind their delayed shipment, consumers are more likely to blame fulfillment providers than retailers and brands. To remedy the situation, retailers should be transparent in their post-order communications about timelines.

Some countries are faring better on the supply chain front, like the UK, France and Mexico. In other countries like Australia, China, Germany and the US, more consumers said they experienced delays in their online orders in the last month.


Future Of Physical Stores

In January 2022 alone, US retailers announced 1,910 new store openings while announced store closures are down 65 percent compared with this time last year, according to Coresight research. 

Leading the store opening trend are discount and off-price retailers. Dollar General, for example, announced the most 2022 store openings of any retailers with a focus on rural locations.

For rural shoppers, there’s little difference in perception when it comes to the value of promotions and prices between in-store and online shopping, the survey found. They see online shopping as more convenient and as a means to access higher-quality products.

On the other hand, consumers with households incomes of less than $50,000 are much more likely than higher-earning consumers to shop in-store because they see lower costs as an advantage for stores. Millennials are also more likely to head in-store for the best deals.

Suburban and middle-income consumers see few reasons to shop in-store as convenience and customer service drive them online, according to Morning Consult.

As luxury retailers focus their efforts on experience-driven activations and pop-ups to generate buzz around launches, Morning Consult predicts the future of brick-and-mortar retail is in high-end and discount stores. Targeted in-store experiences can woo urban, high-income shoppers into stores and create opportunities to build brand loyalty. But brands that don’t have differentiated store experiences need to become more competitive online, improving their ecommerce and logistics functionality.

Netflix Promotes Marian Lee To Chief Marketing Officer After Bozoma Saint John Exits

This week in leadership updates, Marian Lee is promoted to Netflix chief marketing officer after Bozoma Saint John steps down, Visa names Frank Cooper III its new global chief marketing officer, AMC appoints Eliot Hamlisch executive vice president and chief marketing officer, and more.


Netflix Names Marian Lee Chief Marketing Officer After Bozoma Saint John Exits

After less than two years as Netflix’s chief marketing officer, Bozoma Saint John is stepping down.

The streaming giant has promoted Marian Lee, current Netflix vice president of marketing in the US and Canada, to fill the role.

Prior to Netflix, Lee was at Spotify for eight years and also held marketing roles at J. Crew and Condé Nast.


Visa Taps Frank Cooper III As Global Chief Marketing Officer

Frank Cooper III has been named Visa’s new global chief marketing officer, reports Wall Street Journal.

Cooper joins Visa from BlackRock where he was a senior managing director and global chief marketing officer. He replaces former Visa chief marketing officer Lynne Biggar who stepped down last month.

Before BlackRock, Cooper was BuzzFeed’s chief marketing and creative officer as well as chief marketing officer of global consumer engagement for PepsiCo’s global beverage group.


AMC Hires Eliot Hamlisch As Executive Vice President And Chief Marketing Officer

After an extensive national search, AMC has tapped Eliot Hamlisch as executive vice president and chief marketing officer, according to Deadline.

With previous roles at American Express, Deloitte and Starwood Hotels & Resorts Worldwide, Hamlisch brings more than 15 years of marketing experience to AMC.

Most recently, Hamlisch served as executive vice president of loyalty and revenue optimization for Wyndham Hotels & Resorts.


Blue Apron Appoints Amit Shah To Board Of Directors

Amit Shah, former president and chief marketing officer of 1-800-Flowers.com, has been named to Blue Apron’s board of directors.

Before joining 1-800-Flowers.com, Shah held a variety of strategy, growth and product roles after beginning his career at McKinsey & Company. He has served on the Mobile Marketing Association’s North America Board of Directors and Executive Committee since 2013 and has provided leadership counsel to tech companies through the Google Retail Advisory Committee and Twilio Customer Advisory Panel.

In 2019, the Consumer Goods Institute awarded Shah “CMO of the Year” in the US.


Pandora’s Chief Marketing Officer Carla Liuni Steps Down

Carla Liuni has left her post as chief marketing officer of Pandora, the Copenhagen-based jewelry company, after two years in the role.

Pandora chief executive officer Alexander Lacik will absorb the jeweler’s marketing executive position.

Trend Set: Long-Form Video, 2022 Culture Rising Report

Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends.


Culture Rising: 2022 Trends Report

The future is bright. Connection, culture, and creativity are standouts from the Culture Rising: 2022 Trends Report. As the world looks on, grappling with the past, understanding the present, and generating the future is top of mind. Connections look exceedingly different as people reimagine what love looks like. Whether it is a virtual community, in-person interaction, and everything in between, the world is looking to build relationships flexibly but meaningfully. Whether it is creator culture, work culture, or the intercultural backgrounds many come from, the world is colliding in ways it never has before. Thinking globally and making tremendous strides locally is reshaping what culture means across the board. Lastly, creativity is bursting at the seams in every avenue of life. Through sounds, visuals, audio, and other outlets, creativity through collaboration is becoming a norm that connects people in and beyond the mobile-first world. The changes in culture are a look into what is next for everyone’s lives.

Hair Rollers

The hottest in hair care. For years, items like the $550 Dyson Airwrap, Drybar Blow-Dryer brush, and even one-step hairdryers and volumizers have crept up on the scene and become front runners in hair routines. Airwraps and the like have been on wishlists for many and are often sold out. Most recently, however, consumers are going back to the basics. Turning to tried and true ways through devices like curling and Flexi rods have given others without the opportunity to pounce on high-priced items to get the voluminous looks they have been looking for. Although staples in specific communities, the seen-on-social to added to cart and purchased pathway continues to broaden globally. The ability to showcase value-add, especially on platforms with short-form content, is helping brands carve out new spaces for themselves.

Streaming

As the Super Bowl and Olympics round out, game-changing insights have arisen. Broadcast TV continues to be the top outlet for the Super bowl, and streaming has become the top dog for the Olympics. The juxtaposition highlights the shifting desires and consumption habits of viewers. In a fragmented media landscape, it has become clear one medium is not enough; reaching second-screening audiences is paramount.

Subscription Services

Taco time. Taco’s Lover’s Pass, expanded nationally in January, has resulted in a 20% increase in Taco Bell’s rewards membership. The program can be accessed through the brand’s app and is a subscription-based model. The rise of subscription services is not new but has become an essential strategy for food companies across the country. Rerouting consumers to in-app experiences and providing incentives bolsters brand affinity and adds a digital spin to loyalty programs that feel native to newer audiences.

Long-form Video Content

The long haul. Long-form content has been labeled a thing of the past, but brands like TikTok have it in their sights. Instagram Reels and YouTube Shorts have given users new ways to create and cash out in a short time, but mixed-model positions itself as the future. For years, brands have navigated the video formats and adjusted to consumer viewing habits. Most recently, TikTok is diving into extended video length to increase market share and rival platforms like YouTube with its longer videos and scale of viewership. As brands adapt, capturing consumers’ attention in a fast-paced environment will be an ever-evolving feat.

Cannes Lions Names AB InBev 2022 Creative Marketer Of The Year

After consistently hitting the mark on innovative marketing, Anheuser-Busch InBev (AB InBev) has been named Cannes Lions’ 2022 Creative Marketer of the Year.

The accolade comes after AB InBev won 40 Cannes Lions awards across seven countries and 11 brands for its 2020/2021 work: two Grands Prix, two Titanium, nine Gold, 10 Silver and 17 Bronze Lions.

At the helm of the brewing giant’s marketing efforts is Pedro Earp, who’s served as AB InBev’s chief marketing and ZX Ventures officer for the past three years.

“We are only getting started. We will continue to focus on our consumers and customers and leverage data and innovation to deliver creative business solutions that answer real needs and drive consumer, community and commercial impact,” said Earp.

Some of the company’s noteworthy campaigns include Bavaria’s Tienda Circa in Colombia – AB InBev internal agency draftLine’s first Grand Prix—Michelob Ultra’s Contract for Change in the US—which won the PR Grand Prix and an additional eight Lions including a Titanium—and Corona’s The Match of Ages in Mexico, a project that spans over 70 years of classic moments throughout soccer history.

In a LinkedIn post, former Anheuser-Busch chief marketing officer Marcel Marcondes said, “In moments like these, the learnings are what really matter.” Here are a few of his takeaways from this chapter:


Have A Simple And Clear Strategy

“MKT, Creativity and Innovation must always be at the service of strategy. To find solutions for business and consumer problems. This is how you drive growth. Otherwise, it’s just entertainment.”


Put The People You Serve At The Center

“You may (you should) have lots of data, but we build brands for humans, not statistics. True leaders at winning organizations adjust how they work and what they do to better connect with the ones they serve. Even if they need to pivot everything.”


Have A Team That Believes In The Vision

“Experience, skills, competencies. Of course it all matters. But nothing is more important than being surrounded by people willing to give their best because they believe in what they are doing. They will grow fast.”

Cannes Lions introduced the Creative Marketer of the Year award in 1992. Past recipients include: Microsoft (2021), Apple (2019), Google (2018), Burger King (2017) and Samsung Electronics (2016).

AB InBev will be honored at the final awards show of the festival, which is set to resume in person in France this year from June 20 to 24, with digital access available to participants.

Trend Set: Snapchat Name Change, Grubhub Goods

Ayzenberg Junior Strategist Ashley Otah recounts last week’s trends.


Grubhub

Convenience is king. Grubhub expands its ‘Grubhub Goods’ convenience offerings nationwide with the help of its 7-Eleven partnership. People are becoming more comfortable with eCommerce and the speed at which desired items can arrive with one click. Rightfully so, the options to order online and have goods delivered helps people from varying backgrounds and abilities to have their needs met. In addition, the space is rapidly expanding as the competition between competitors quickens. With that in mind, brands must concisely convey value add for audiences with convenience in mind.

Pot Roast

According to her owner, Pot Roast the beloved TikTok cat, has passed. The journey and passing of the cat via social media highlight the interconnectedness of online personalities, their lives, and viewers. Although the relationships between all are purely social, the ripple effect touches the masses even beyond screens. The experience known as parasocial relationships is debated as perfectly normal, not inherently problematic, and dangerous and damaging. However, the humanity of those behind the screens can not be denied as millions of people connect, even if only online, and it is something to acknowledge further.

TikTok

It’s all in the moderation. TikTok takes steps to protect women and the LGBTQ community by banning deadnaming, misgendering, and more. The video-focused social networking platform has updated its Community Guidelines to reflect these changes and hopefully create a safer space for all to enjoy the application. The outlined actions align with audience expectations and demands for transparency from organizations. The ongoing updating of safeguards and support will continue to be a core attribute consumers look for.

YSL

For you, by you. YSL’s best-selling beauty product is continuing to break on the scene. Dubbed as one of TikTok’s must-need viral products, the Rogue Sure Mesure Custom Lip Color Creator is an item that consumers view as the future. Even with a higher price point, reviewers said they “would pay twice the amount for it.” Brands can utilize a white space that satiates a need where others have missed the mark by involving the consumer in the process and providing a level of personalization that they can not get anywhere else.

Snapchat

Name game. The highly requested option to change usernames will be available to Snapchatters starting February 23. The update is a sigh of relief for those who have been on the platform since its early inception. The new feature highlights an underlying desire to change front-facing information on social media. Offering users the option to update information and profiles as beliefs, appearances, and perceptions change allows consumers to navigate life with a digital footprint. This flexibility will be a continued trend as audiences are exposed to social media and entertainment outlets at a younger age.

CNN Chief Marketing Officer Allison Gollust Resigns

This week in leadership updates, CNN marketing chief Allison Gollust steps down, the Crypto Council for Innovation names Sheila Warren chief executive, The Wing promotes Jen Cho to chief executive and more.


CNN Chief Marketing Officer Allison Gollust Resigns

Allison Gollust, CNN’s chief marketing officer, has stepped down. The resignation was first shared via the chief executive of CNN’s parent company in a memo to employees.

The move comes after a company probe concluded that Gollust, Chris Cuomo and former CNN president Jeff Zucker violated news division standards.

Gollust addressed her exit in a comment on Tuesday night:

“WarnerMedia’s statement tonight is an attempt to retaliate against me and change the media narrative in the wake of their disastrous handling of the last two weeks,” she said. “It is deeply disappointing that after spending the past nine years defending and upholding CNN’s highest standards of journalistic integrity, I would be treated this way as I leave. But I do so with my head held high, knowing that I gave my heart and soul to working with the finest journalists in the world.”


Crypto Council For Innovation Taps Sheila Warren As Chief Executive

Sheila Warren has been named chief executive of global lobbying group Crypto Council for Innovation, according to Technical.ly.

The cohost of Money Reimagined, Warren counts head of blockchain and data at the World Economic Forum, senior executive at TechSoup and executive director at NGOsource as previous experience.


The Wing Elevates Jen Cho To Chief Executive Officer

Women-focused co-working space The Wing has promoted its marketing head Jen Cho to chief executive.

The appointment comes on the heels of the company’s new flexible membership options, planned Europe expansion and emphasis on a code of conduct for members, guests and staff.

Cho succeeds Wing co-founder Lauren Kassan, who will advise Cho in her first few months.

Wing co-founder and previous chief executive Audrey Gelman resigned in 2020 after complaints of staff mistreatment and the closure of 11 of its locations at the start of the pandemic.


RentSpree Names Channing Fleetwood Chief Marketing Officer

Marketing exec Channing Fleetwood has joined RentSpree as the company’s marketing chief.

Fleetwood joins RentSpree from Laserfiche where he most recently served as vice president of marketing.


Rental Escapes Appoints Willie Fernandez Chief Marketing Officer

Rental Escapes has hired travel and hospitality veteran Willie Fernandez as its new chief marketing officer as part of its initiative to grow brand awareness and drive new strategies.

In his previous role as vice president of sales and marketing at Travel Leaders Group, Fernandez started the company’s first ecommerce site and raised sales by more than $50 million over the course of three years.

Most recently, he was vice president, general manager of the luxury villa rentals division at World Travel Holdings.


Island Records Promotes Sharon Timure To Senior Vice President, Head Of Marketing

Sharon Timure has accepted a promotion as Island Records’ senior vice president and head of marketing, reports Variety.

Timure’s tenure at Island’s parent company Universal Music spans more than 15 years. She most recently served as Island’s vice president of marketing since 2015, working closely with Shawn Mendes, Bon Jovi and others.


Vanguards Fashion Group Hires Christopher Morency As Chief Brand Officer

According to WWD, Vanguards—the parent company of fashion labels Nanushka, Sunnei and Aeron—has hired former editorial director of Highsnobiety Christopher Morency as its chief brand officer.

Morency will be responsible for leading Vanguards’ global brand strategy and identifying new investment opportunities.