WWE Names Catherine Newman Executive Vice President, Head Of Marketing

BY

This week in leadership updates, WWE appoints Catherine Newman executive vice president and head of marketing, Lionsgate Television Group promotes Suzy Feldman to executive vice president of worldwide TV marketing and more.

WWE Taps Catherine Newman As Executive Vice President, Head Of Marketing

World Wrestling Entertainment, Inc. (WWE) has tapped Catherine Newman as its executive vice president and head of marketing, reports Yardbarker.

Newman joins WWE from Manchester United F.C., where she served as chief marketing officer for just over two years.

Lionsgate Television Group Elevates Suzy Feldman To Executive Vice President Worldwide TV Marketing 

Suzy Feldman has been promoted to executive vice president of worldwide TV marketing, according to Deadline.

Feldman steps up from the role of senior vice president, head of worldwide TV marketing and public relations, a role she’d held since March 2019.

Verizon Business Names Iris Meijer Senior Vice President Of Business Marketing and Revenue Operations

Verizon Business has hired Iris Meijer as its new senior vice president of business marketing and revenue operations.

Meijer previously served as Vodafone Business’ global chief marketing officer and held various marketing leadership roles at Nokia between 2009 and 2018.

L’Oréal USA, Milk Makeup Announce Marketing Leadership Updates 

According to BeautyMatter, after spending nearly five years at L’Oréal US’s Professional Products Division, Han Wen has been tapped as the company’s chief digital and marketing officer.

Milk Makeup has also named Nilofer Vahora chief marketing officer after she served as vice president, global marketing on the Tory Burch beauty license at Shiseido.

Additionally, BeautyMatter reports Stephanie Davis Michelman has been appointed global chief marketing officer at Benefit. Prior, Michelman served as vice president and general manager of Bobbi Brown Cosmetics, North America.

Adobe Taps Anindita Das Veluri As Head Of Marketing India

Adobe has tapped Anindita Das Veluri as the new head of marketing for India.

Veluri joins from Deloitte where she served as director. Prior to that, she served as IBM India’s business lead, Adobe Practice.

Wisdom Gaming Appoints Steve LaCroix President

Steve LaCroix has been hired as president of Wisdom Gaming.

LaCroix joins Wisdom from the Minnesota Vikings where he was executive vice president and chief marketing officer.

Zype Scouts Lauren Chadwick As Senior Vice President Of Marketing

Zype has tapped Lauren Chadwick as its new senior vice president of marketing.

Chadwick joins Zype from Blackhawk Network where she was most recently the director of global marketing operations.

Meta Chief Operating Officer Sheryl Sandberg’s Exit Nears

Meta’s Sheryl Sandberg is set to resign as chief operating officer within the next few months.

Sandberg worked at the company for the last 14 years—just four years after its founding. Prior to that, she held the title of vice president, global online sales and operations at Google.

Popeyes Names Jeff Klein Chief Marketing Officer

Popeyes Louisiana Kitchen has hired Jeff Klein as its new chief marketing officer after former chief marketing officer Bruno Cardinali stepped down in January.

Previously, Klein was chief marketing officer of Little Caesars.

Chowly Appoints Kristin Peterson As Senior Vice President Of Marketing

Chowly has named Kristin Peterson senior vice president of marketing.

Before Chowly, Peterson was an independent consultant and prior to that served as Dickey’s Barbecue Restaurants’ chief marketing officer.

Global Head Of Advertising At South China Morning Post David Wightman Quits

After taking on the role in October 2021, David Wightman resigned as South China Morning Post’s (SCMP) global head of advertising.

During his time at SCMP, Wightman ran a department spanning Hong Kong, mainland China, Asia, US and Europe; and oversaw global media sales, marketing and creative solutions, branded content, advertising technology and sales operations.

Prior to joining SCMP, Wightman was the group director of business operations at Ebiquity.

Trend Set: Lego Builds Big Feelings

BY

Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends.

Lego – Build Big Feelings

One block at a time. Lego is helping individuals navigate life and significant events through its iconic building blocks. Recognizing children have 6% of the vocabulary of adults, the company has released resources that include how to talk about war and conflict, children’s mental health, and most recently, a jar of feelings. The feelings jar is a sustainable way of checking in on what matters most and creatively keeping a running tab of emotions. The healthy, simple yet powerful tools showcase how brands can stick to their identities while evolving with current global events.

Twitter

Twitter is reportedly pausing features like communities and newsletters to refocus on personalization and growth. Employees will switch gears from hit features such as Spaces to focus on the company’s immediate needs. The introduction and maintenance of many products may appeal to brands today, but sustainability and longevity are not something to think about tomorrow.

Pinterest X The Yes

The power of Pinterest. Pinterest, the image sharing and social media service, has acquired The Yes, a personalized shopping platform for women’s fashion. The acquisition highlights a pattern of connecting current services with powerful technology that creates hyper-personalization and ease of use. The intersection of fashion, technology, and shopping is becoming blurred as demand grows for personalized yet trend-forward goods and services. The evolution can be seen in the continuous collaborations throughout the physical and digital world. The power of AI coupled with native functionality is the way of the future.

Mobile Gaming

With the mobile gaming industry reaching an estimated worth of $98 billion, brands are embracing mobile gaming as a premiere and efficient way to reach a new type of engaged consumer: the G-Shopper. With mobile gamers spending an average of three hours a week playing their favorite games, these G-Shoppers are more engaged with ads—72 percent of mobile gamers understand the importance of advertising impacting their gaming experience and, thus, are more likely to engage with these ads. This is where premium in-app publishers like Ironsource, AdColony, and UnityAds come into play for advertisers to reach users in-game.

Calvin Klein Names Jonathan Bottomley Global Chief Marketing Officer

BY

This week in leadership updates, Calvin Klein appoints Jonathan Bottomley to chief marketing officer, Microsoft UK chief marketing officer Paul Bolt plans to exit, the GSMA promotes Lara Dewar to chief marketing officer and more.

Calvin Klein Hires Jonathan Bottomley As Global Chief Marketing Officer

Calvin Klein has tapped Jonathan Bottomley as its global chief marketing officer, reports Adweek.

Bottomley joins Calvin Klein from Boll & Branch, where he served as chief marketing officer for a year and a half. Previously, he was executive vice president, chief marketing officer at Ralph Lauren for nearly four years.

The GSMA Elevates Lara Dewar Chief Marketing Officer

Lara Dewar has been promoted to chief marketing officer of the GSMA, according to a press release.

Dewar steps up from the role of global head, public relations and communications, a role she’s held at the GSMA for the past two and a half years.

Microsoft UK Chief Marketing Officer Paul Bolt To Exit

After almost six years working in marketing at Microsoft UK, the company’s chief marketing officer, Paul Bolt, is stepping down.

Bolt announced the news on LinkedIn and said he’s leaving to pursue “a new opportunity.”

DAZN Taps Pete Oliver As Global Chief Marketing Officer

After spending more than 20 years at BT, Pete Oliver has joined DAZN as global chief marketing officer. 

During his tenure, among other roles, Oliver ran BT sport’s marketing teams for seven years.

In his new role at DAZN, he’ll lead the group’s global marketing teams and distribution partnerships.

Becoming A Market Maker With Pernod Ricard’s Pam Forbus

BY

Pam Forbus is the CMO of Pernod Ricard, where she focuses on building trusted brands through consumer-centric marketing. Pam is the leader behind many recognizable Absolut campaigns, including #VoteResponsibly and #MixResponsibly. Prior to joining the Pernod Ricard team, Pam spent two decades leading teams at Disney, PepsiCo, and Frito-Lay. Pam has navigated challenging times throughout her career, from the ‘08 financial crisis to the COVID-19 pandemic, and has come out stronger on the other side.

On the show today, Pam and I discuss how the pandemic changed the way she approaches marketing and the importance of responsible marketing, especially for a spirits brand. Pam shares how she successfully builds trusted brands through consumer-centric marketing and how her team is approaching consumer trends, including premiumization and in-home consumption.

In this episode, you’ll learn:

  • Data-driven decisions are consumer-centric decisions
  • How a cross-functional marketing team enables you to adapt to changes
  • Lean into your brand’s DNA

Key Highlights

  • [03:00] Pam’s career path
  • [09:30] Using data to make consumer-centric decisions
  • [12:45] Aligning marketing strategy with what drives purchases
  • [17:00] Leaning into your brand’s DNA
  • [21:00] Consumer trends in the spirits industry
  • [27:30] Leveraging a cross-functional marketing team
  • [32:30] What makes a CMO/CEO relationship successful
  • [35:45] An experience that defines Pam
  • [38:00] Pam’s advice for her younger self
  • [40:00] What marketers should be learning more about
  • [44:00] The biggest challenge for marketers today

Resources Mentioned:

Follow the podcast:

Connect with the Guest:

Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.

Stitch Fix Names Debbie Rose Woloshin Chief Marketing Officer

BY

This week in leadership updates, Stitch Fix hires Debbie Rose Woloshin as chief marketing officer, Kohl’s chief marketing officer Greg Revelle is set to exit, Billboard elevates Dana Droppo to chief brand officer and more.

Stitch Fix Hires Debbie Rose Woloshin As Chief Marketing Officer

Debbie Rose Woloshin has been tapped as Stitch Fix’s new chief marketing officer, according to a press release. In her new role, Woloshin will lead the company’s marketing teams across the US and UK.

Previously, Woloshin was chief marketing officer at Marc Jacobs. Before that, she led marketing at Frye Company and Ann, Inc.

Kohl’s Chief Marketing Officer Greg Revelle To Step Down

As Kohl’s shops around for a buyer for its business, its chief marketing officer Greg Revelle is set to exit next month, reports Ad Age.

Revelle first joined Kohl’s in 2017 after a stint as Best Buy’s chief marketing officer.

Billboard Elevates Dana Droppo To Chief Brand Officer

Billboard has promoted Dana Droppo to chief brand officer, Billboard parent company Penske Media announced recently.

Previously Billboard’s senior vice president of marketing, Droppo will oversee branded content and client services, analytics, live events, video production, and design for the brand in her new role.

WWE Chief Brand Officer Stephanie McMahon Takes Leave Of Absence

Stephanie McMahon, WWE chief brand officer, announced last week that she’s stepping down temporarily to focus on her family. She tweeted:

“As of tomorrow, I am taking a leave of absence from the majority of my responsibilities at WWE. WWE is a lifelong legacy for me and I look forward to returning to the company that I love after taking this time to focus on my family.”

Involved with WWE programming since the age of 13, McMahon was promoted to executive vice president in 2007 and assumed the role of chief brand officer in December 2013.

The news means that her father, chairman and chief executive officer Vince McMahon, is the only remaining McMahon with a significant role at WWE.

DMG Media Appoints Sean Walsh Chief Brand Officer, Head Of US Operations

DMG Media—the parent company of the Mail Newspapers, MailOnline and Daily Mail—has hired Sean Walsh as its global chief brand officer and managing director of US operations.

Walsh spent the past nearly eight years as chief brand officer of DailyMail.com. Prior to that, he was head of digital and trade communications at Nine.

Trend Set: NHL Mixed Reality, Cappuccino.fm

BY

Ayzenberg Junior Strategist Ashley Otah recounts the past week’s trends.

NHL Mixed Reality

Ice, ice, baby. The Colorado Avalanche team breaks the ice with the NHL’s first-ever mixed reality spot. In partnership with Chipotle, the team brought a theatrical moment to life that could have otherwise been a purely physical activation. However, the digital and the material use lends itself to a more immersive experience. With mixed reality, users feel engaged, broader audiences are reached, and a look into the future can be seen. The global mixed reality market was valued at 553.27 million dollars in 2020 and is expected to reach 5811.09 million dollars by 2026. There is a clear indication of increasing adoption, and the activation underscores how brands can harness the power of mixed reality within any vertical.

TikTok Credits

Credit, where credit is due. The TikTok team is rolling out a new feature that allows creators to give credit and tag other creators that inspired their content. The addition is a big move as previously, this was a pain point cited by BIPOC creators and a roadblock as people screen recorded, stitched, and utilized others’ content freely. However, allowing users to credit original creators of trends is also monumental as it gives visibility, encourages continued creativity, and opens up economic opportunities that were previously unattainable. Empowering creators and allowing them to foster their communities organically is a win-win for creators, brands, platforms, and the like.

Cappuccino.fm

Heard it here first. Cappuccino.fm, a daily personal audio show featuring friends, is a self-described “Mini podcast for elite friend groups.” The app allows for daily recordings of audio-based stories and then compiles a curated playlist for groups to enjoy. The app is an amalgamation of features many desire to have in a distilled and easy to utilize way/use manner. Other apps like Spaces and Clubhouse have also risen to fame as conversation corners of the internet. If not social, the number of podcast listenerships and other audio mediums amongst all ages also indicates increased audio desire. The app showcases the increasing power of audio-based social and consumers’ desires for more intimate social interactions. Brands can continue to explore this with features such as close friends, unfiltered yet curated content, and audio opportunities.

JCPenney Names John Aylward Chief Marketing Officer

BY

This week in leadership updates, JCPenney hires John Aylward as new chief marketing officer, Bark, Inc., taps Cindy Gustafson as chief marketing officer, Snipes scouts Rich Foster as chief marketing officer and more.

JCPenney Hires John Aylward As New Chief Marketing Officer

JCPenney has tapped John Aylward as its new chief marketing officer according to a press release from the department store chain.

Aylward joins from international humanitarian NGO Care.org, where he spent the last five years as chief marketing officer.

Bark Inc. Appoints Cindy Gustafson As Chief Marketing Officer

Bark Inc. has named Cindy Gustafson as chief marketing officer.

Gustafson most recently served as chief marketing officer at WeightWatchers, where she also once held the position of senior vice president of global marketing.

Snipes Taps Rich Foster As Chief Marketing Officer

Snipes has appointed Rich Foster chief marketing officer, reports WWD.

Foster, who has 11 years of experience in digital marketing and media relations, joins the sneaker retailer from Sony Music Entertainment where he held several marketing leadership roles including vice president of marketing at Epic Records.

Bazooka Candy Brands Promotes Becky Silberfarb To Vice President Of Brand Marketing

Bazooka Candy Brands, a division of The Bazooka Companies Inc., has elevated Becky Silberfarb to vice president of brand marketing for the Americas, according to a press release.

Silberfarb previously held the position of senior director of marketing.

Twilio Scouts Joyce Kim As Chief Marketing Officer

Twilio has named Joyce Kim chief marketing officer.

Kim joins Twilio from Genesys where she was executive vice president and chief marketing officer.

Paramount Elevates Marco Nobili And Olivier Jollet To Key Global Streaming Roles

As part of a rapid expansion of its international streaming services and on the heels of chief executive officer Bob Bakish’s news that Paramount+ will soon launch in the UK and South Korea (and in India next year), Paramount Global has promoted Marco Nobili and Olivier Jollet to new key roles.

According to Deadline, Nobili has been promoted to executive vice president and international general manager of Paramount+, and Jollet has been promoted to senior vice president and general manager of Pluto TV International.

Previously, Nobili held marketing executive roles at Netflix, Amazon, Microsoft and Vodafone. Jollet was most recently Pluto TV’s managing director in Europe.

Unilever Elevates Samir Singh To Chief Marketing Officer, Personal Care

BY

Unilever promotes Samir Singh to chief marketing officer, personal care, Walgreens taps Linh Peters as senior vice president and chief marketing officer, Rockefeller Capital Management hires Janette Cabellero Jovic as chief marketing officer and more.

Unilever Promotes Samir Singh To Chief Marketing Officer, Personal Care

Samir Singh has accepted a promotion as Unilever’s chief marketing officer of personal care, a portfolio of brands including Axe, Dove, Pepsodent, Sure and others, reports Global Cosmetics News.

Singh spent the past 24 years at Unilever and Unilever India. Most recently, he served as executive vice president of global skin cleansing and oral care.

Rockefeller Capital Management Appoints Janette Caballero Jovic Chief Marketing Officer

Financial services marketing veteran Janette Caballero Jovic has joined Rockefeller Capital Management as chief marketing officer, according to a press release.

Jovic joins Rockefeller from UBS Wealth Management’s U.S. division, where she was head of strategic marketing and content communications.

Darco Spirits Hires Jimmy Bruton As Chief Marketing Officer

Darco Spirits has appointed Jimmy Bruton chief marketing officer. 

Bruton, who has over 25 years of experience in the alcoholic beverage industry, will lead marketing strategy for Darco’s American Harvest Vodka and Beach Whiskey.

Previously, he served as trade marketing director for Freixenet Mionetto USA.

Movado Names Stéphane Gerschel Chief Marketing Officer

Movado Group has tapped Stéphane Gerschel as its new chief marketing officer, according to Jck.

Gerschel previously held senior marketing and communications roles at Pomellato and Bulgari, respectively.

Walgreens Appoints Linh Peters Senior Vice President And Chief Marketing Officer

Following its chief marketing officer Pat McClean’s exit three months ago, Walgreens has hired Linh Peters as senior vice president and chief marketing officer.

Peters joins Walgreens from Calvin Klein where she was global chief marketing officer.

Dickies Hires Sarah Crockett Global Chief Marketing Officer

VF Corporation-owned Dickies has named Sarah Crockett global chief marketing officer.

Crockett previously was chief marketing officer of Backcountry and before that, chief marketing officer for Burton Snowboard.

SmartRent Names Robyn Young First Chief Marketing Officer

Robyn Young has been appointed SmartRent’s first-ever chief marketing officer.

Young joins SmartRent from Western Alliance Bancorporation, where she served as chief marketing officer leading all marketing and communications functions for eight years.

Loob Holding Taps Yau Chuan Ng As Chief Marketing And Digital Officer

Loob Holding has appointed Yau Chuan Ng chief marketing and digital officer.

Ng previously was a food and beverages industry manager at Google.

Viral Nation Taps Lauren Crampsie As President Of Marketing

Former Ogilvy New York president Lauren Crampsie has been hired as Viral Nation’s president of marketing, reports AdAge.

In her new role, Crampsie will oversee growth, strategy and operations for the influencer marketing agency.

Jordan Brand Hires Shannon Watkins As Chief Marketing Officer

BY

This week in leadership updates, Jordan Brand names Shannon Watkins chief marketing officer, Amwell hires Susan Worthy as chief marketing officer, PF Flyers appoints Lisa Lewis chief marketing officer and more.

Jordan Brand Names Shannon Watkins Chief Marketing Officer 

Jordan Brand has hired Shannon Watkins as its chief marketing officer.

Watkins joins Jordan Brand from Aflac Inc. where she served as chief brand and marketing officer for the last 10 months.

Amwell Hires Susan Worthy As Chief Marketing Officer

Amwell has named Susan Worthy chief marketing officer, according to a press release. 

Worthy was most recently senior vice president, provider marketing at Optum after holding marketing leadership roles at Aetna.

PF Flyers Appoints Lisa Lewis Chief Marketing Officer

PF Flyers has hired Lisa Lewis as chief marketing officer, according to a press release. 

Lewis was previously chief marketing officer of Piaggio Fast Forward. She has also held leadership roles at Sonos Inc., Chuck Taylor, Puma and Keds.

Shutterstock Announces Two New Marketing Executives

Shutterstock, Inc. has appointed Jason McClelland as chief marketing officer and head of customer care. McClelland joins Shutterstock from Algolia where he was chief marketing officer. 

In addition, Christopher ‘Skip’ Wilson is joining as the company’s vice president of brand marketing. He comes to Shutterstock from Peloton, where he led Peloton’s global brand and communications for its commercial business.

PizzaForno Hires Jason Lowder As Chief Marketing Officer

Jason Lowder has joined PizzaForno as the company’s chief marketing officer, reports QSR Magazine.

Previously, Lowder owned and operated his marketing agency FixAim Marketing.

Overstock Names Angela Hsu Chief Marketing Officer

Overstock.com has tapped Angela Hsu as its new chief marketing officer.

Hsu previously worked as senior vice president, marketing and ecommerce at Lamps Plus, where she also held the roles of vice president, internet business and marketing, and director, internet marketing.

Ad Council Elects 21 New Members To Its Board Of Directors

BY

The Ad Council has elected 21 new members to its board of directors, some of which are from companies joining the non-profit organization’s board for the first time including Major League Baseball, Pocket.watch, Spark Foundry and Vidmob.

The members join the organization’s chair Linda Yaccarino—chairperson, global advertising and partnerships, NBCUniversal—and vice-chairs Jacki Kelley, chief executive of Dentsu, and Diego Scotti, executive vice president and chief marketing officer of Verizon.

The new members of the Ad Council board of directors include:

  • Jonathan Adashek, chief communications officer and senior vice president, marketing and communications, IBM
  • Michele Barlow, brand strategy, creative, content and media executive, Bank of America
  • Vanessa A. Broadhurst, executive vice president, global corporate affairs, Johnson & Johnson
  • Alex Collmer, CEO, Vidmob
  • Tina Davis, global chief marketing officer, Citi
  • Rachel Ferdinando, senior vice president and chief marketing officer, PepsiCo Frito Lay North America
  • Jim Habig, vice president, marketing, LinkedIn
  • Gail Heimann, CEO, Weber Shandwick
  • Lisa Ryan Howard, global head of advertising and marketing solutions, The New York Times
  • Kellyn Kenny, chief marketing and growth officer, AT&T Communications
  • Sarah Kramer, chief executive officer, Spark Foundry
  • Tammy Levine, head of brand management and sponsorships, Wells Fargo
  • Doug Martin, chief brand and disruptive growth officer, General Mills
  • Stacy Martinet, vice president, marketing and communications, Adobe
  • Ryan Mayward, vice president, Ad Sales, Instacart
  • Richard Parkinson, chief brand officer, Prudential Financial
  • Mary Ann Reilly, senior vice president, head of north america marketing, Visa
  • Karin Timpone, executive vice president, chief marketing officer, Major League Baseball
  • Kerry Tucker, chief marketing and franchise officer, Pocket.watch
  • Bill Watkins, chief revenue officer, Pinterest
  • William White, chief marketing officer, Walmart

In addition, Chris Kelly, chief executive of Upwave, joined the organization’s leadership council, which comprises a total of nine executives across media, tech, marketing and advertising whose companies activate campaigns and share key learnings, insights and capabilities to support the Ad Council’s work.

Most recently, the Ad Council’s board of directors led the industry’s response to the pandemic and launched a COVID-19 vaccine education initiative.