Zappos Hires First Marketing Chief In Company’s 20-Year History

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This week in leadership updates, Zappos names Ginny McCormick its inaugural chief marketing officer, RentPath hires Kathy Neumann as chief marketing officer, Nextstar Digital appoints Dennis Cook as senior vice president of sales marketing and more.

Zappos Names First Chief Marketing Officer In Its 20-Plus Year History

Zappos appointed Ginny McCormick as chief marketing officer, marking the company’s first marketing chief in its 20-plus-year history.

McCormick joins Zappos from the brand’s parent company Amazon. She served as marketing director for Amazon Hub, the division that runs the company’s package pickup and returns lockers.

Previously, McCormick was head of global media at Hasbro and chief marketing officer for Funko.

Kraken Hires Mayur Gupta As Its First Chief Marketing Officer

Kraken named Mayur Gupta its inaugural chief marketing officer, reports the Wall Street Journal.

Gupta was recently chief marketing and strategy officer at Gannett; before that he held marketing leadership roles at Freshly and Spotify Technology SA.

AB InBev Appoints Marcel Marcondes Global Chief Marketing Officer

Anheuser-Busch InBev named Marcel Marcondes global chief marketing officer, according to a press release. 

Marcondes was previously global president of AB InBev’s Beyond Beer division.

The move is part of a larger corporate restructuring at the company, which also includes the appointment of Ricardo Tadeu as chief growth officer, a new role for AB InBev.

RentPath Appoints Kathy Neumann Chief Marketing Officer

Redfin-owned RentPath tapped Kathy Neumann as chief marketing officer.

Neumann most recently served as a vice president of marketing at Chewy as well as vice president of marketing at Carter’s Inc.

LendingPoint Taps Ryan Scully As Chief Marketing Officer

Ryan Scully joined LendingPoint as the company’s chief marketing officer, reports Valdosta Daily Times.

Previously, he was chief revenue officer at Liberty Lending. Prior to Liberty Lending, he spent 20 years at Discover Financial Services, most recently as senior vice president of brand, media and consumer insights.

Nextstar Digital Names Dennis Cook Senior Vice President Of Sales Marketing

Nextstar Digital hired marketing veteran Dennis Cook as senior vice president of sales marketing. Cook joins from Gamut, where he was VP of marketing.

Cook has also held leadership roles in consumer marketing, affiliate distribution and ad sales marketing at Sony Pictures Television, The Walt Disney Company, CBS Television, Showtime and ESPN.

Iron Hill Brewery Appoints Joyce Polsenberg Cremin VP Of Marketing

Iron Hill Brewery named Joyce Joyce Polsenberg Cremin as its vice president of marketing, according to the Full Pint. 

Polsenberg Cremin joins Iron Hill Brewery from Kimpton Hotels & Restaurants, where she was senior director of restaurant and bar marketing.

Manulife Elevates Lay Ean Goh To Senior Director Of Brand And Marketing For Asia

Lay Ean Goh accepted a promotion as Manulife’s senior director of brand and marketing for Asia.

Goh has been with Manulife since January 2019. Before joining the company she was marketing manager for AXA’s Asia regional office.  

Deloitte Consulting Promotes Scott Mager To US Chief Marketing Officer

Deloitte elevated Scott Mager to US chief marketing officer of its core consulting business.

Mager most recently was principal at the consultant’s marketing services division Deloitte Digital, which he founded in 2012 and helped grow with more than 20 acquisitions, including those of agencies Heat and Madras Global.

In his new role, Mager will oversee all marketing for Deloitte’s core consulting business, which also includes Deloitte Digital.

Altar’d State Hires Cristina Ceresoli As Chief Marketing Officer

Cristina Ceresoli has been named chief marketing officer of Altar’d State.

Ceresoli joins from Soma, where she was vice president of marketing.

LPGA Appoints Matthew Chmura Chief Marketing, Communications And Brand Officer

The LPGA has tapped Matthew Chmura as chief marketing, communications and brand officer, according to Golf Week.

Chmura comes to the tour from Leader Bank where he was chief marketing officer.

Trend Set: Doja Cat x Mexican Pizza

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Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends.

Doja Cat x Mexican Pizza

Pizza party. Doja Cat drops huge news during her set at Coachella weekend 1: Taco Bell is bringing back its Mexican Pizza. The partnership rollout worked seamlessly as Doja Cat was a devout stan of the item. However, Taco Bell’s next move gave it the extra boost to make the announcement more enticing. Loyalty members received access to the food item on 5/17/22 compared to the nationwide 5/19/22 release. Individuals had to download the Taco Bell app to become loyalty members, which helps convert everyday bystanders into loyal customers and even superfans. Sourcing true champions of a brand is not always complicated; however, releasing and informing people of an authentic partnership is a much larger undertaking.

Aimé Leon Dore

Passion for fashion. Aimé Leon Dore, the men’s streetwear and accessories boutique, collaborates with New Balance to support a community gym. Unlike most partnerships, the duo does not lean into the typical collaboration category, serving limited drops or exclusive moments. Instead, the two lean into the heritage and shape a new history with the ‘Masaryk Community Gym.” Going above and beyond short-term and flat partnerships and moving into long-lasting moments that support and uplift communities can help brands create a name for themselves while genuinely giving back.

Instagram Reels

Doubling down. Adam Mosseri announces new features, including new ways to tag and improved rankings. The improved rankings allow people to be rewarded for originality and get the credit they deserve. From TikTok to Twitter, memes and trending content are born every day. The content then migrates from those platforms to Instagram. Now, rankings will stop allowing cross-platform content to rise to the top as the evolution of the app continues. The changes interfere with meme accounts that are cross-posting on both apps and not being fully aware of how to use reels correctly. The dedicated push showcases the power of in-app experiences that trump time spent on other applications.

Video Podcasting

Lights, camera, action. Spotify rolls out video podcasts in select markets. There are many outlets to choose from with social-based audio, video-based audio, and audio-only mediums; the undertaking depends on what is suitable for each company’s needs. Youtube acts as a search engine, and podcasts are often consumed while handling other tasks. Only 17% of podcasts are video-based. The marriage between the two allows brands to take a mixed-medium approach so content can live on any platform.

Kendrick Lamar

No Shade. Kendrick Lamar announced his latest album using a tweet from a fan that sparked a larger social conversation. The tweet outlined that the rapper, songwriter, and producer was “retired,” and Kendrick responded with a tweet to his new site, which then led to a press release. The response sparked a trend of social users stating their favorite artists too were “officially retired” in hopes of getting them to post about upcoming releases. Unconventional but on-the-mark marketing can help brands and talent stand out without detracting from who they are and what they stand for.

Sirius XM Announces Three New Marketing Leadership Hires

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This week in leadership updates, Sirius XM adds three new members to its brand and consumer marketing division, Geico names Damon Burrell chief marketing officer, Microsoft India hires Amrita Thapar as chief marketing officer and more.

Sirius XM Announces Three New Marketing Executives

Sirius XM has appointed three new executives to its brand and consumer marketing division.

First up, Rolanda Gaines has been named vice president of experiential and partnership marketing. Gaines joins Sirius XM from Fox Sports South and Southeast where she led marketing and communications.

Tatiana Holifield joins the company as vice president of digital content and audience engagement. Previously, Holifield was head of brand social for Hulu/Disney Streaming.

Sirius XM also named Joe Hanna senior director, brand and platform partnerships. Hanna previously spent 13 years at Disney Media and Entertainment Distribution, most recently as director, multiplatform.

Geico Names Damon Burrell Chief Marketing Officer

Geico has hired Damon Burrell as chief marketing officer.

Burrell recently served as chief marketing officer and senior vice president of marketing, North America, at Estée Lauder Companies.

Prior to Estée Lauder Companies, he held senior vice president of marketing positions at Viacom leading the Nickelodeon and MTV brands.

Microsoft India Names Amrita Thapar Chief Marketing Officer

Amrita Thapar has joined Microsoft India as its new chief marketing officer.

Thapar was previously Indian communications lead for Amazon Web Services and Genpact’s vice president of corporate communications and content marketing, respectively. 

Vindex Appoints Francis Thai Vice President Of Digital Marketing

Vindex has hired Francis Thai as vice president of digital marketing, according to Esports Insider.

Thai comes from NYXL, where he was head of marketing and audience and development.

Peacock Taps Former Netflix Head Marketer As CMO

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This week in leadership updates, Peacock hires Shannon Willett as chief marketing officer, Unilever’s most senior marketer Connie Braams starts a new position that reflects the blurred lines between digital and sales, Mastercard brings on Julie Nestor as senior vice president for marketing and communications in Asia-Pacific and more.

Peacock Names Shannon Willett Chief Marketing Officer

NBCUniversal has announced the appointment of Shannon Willett—former Netflix vice president of global marketing strategy and operations—to CMO, reports Variety.

In the newly established role, Willett will lead global marketing for Peacock including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and customer care.

Previously, Willett spent about seven years at Netflix, leading a team of 250 employees globally.

Unilever Scraps Dedicated Chief Marketing Officer Role

In response to the convergence happening in media, entertainment and shopping channels, Unilever has nixed the dedicated CMO role and appointed Conny Braams—its most senior marketer—to chief digital and commercial officer.

On the newly established role, Braams told Adweek, “It doesn’t mean we’re dropping marketing. It means we’re adding sales. . . We can now build brands and convert sales at the same time, so why would [we] artificially split that?”

Mastercard Taps Julie Nestor As Chief Marketer For Asia-Pacific

Julie Nestor has joined Mastercard as senior vice president, head of marketing and communications in Asia-Pacific. In addition to overseeing corporate reputation, brand messaging and stakeholder relations, Nestor will drive consumer engagement through Priceless, Mastercard’s marketing platform.

Nestor brings to Mastercard 25 years of marketing experience across the financial services, technology and hospitality industries. Most recently, she was Manulife’s Asia-Pacific CMO.

Dr. Seuss Elevates Shannon Spisak To Vice President, Marketing And Communications

Shannon Spisak has accepted a promotion as Dr. Seuss Enterprises’ vice president, marketing and communications.

Spisak has spent the past six years at the company, most recently as senior director of global marketing and communications.

Jill Cress Joins H&R Block As Chief Marketing Officer

H&R Block has announced the hire of veteran marketer Jill Cress as chief marketing and experience officer, according to AdAge.

Cress spent 23 years at Mastercard before becoming CMO at National Geographic and vice president of global brand at PayPal, respectively.

PlayStar Casino Names Jon Bowden Chief Marketing Officer

PlayStar Casino has appointed Jon Bowden to lead its marketing efforts.

Bowden has more than a decade of gambling market experience, having served in various senior marketing positions at companies including The Rank Group, Ladbrokes Coral and Gala Coral Group.

Nordstrom Chief Marketing Officer Scott Meden Retires

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This week in leadership updates, Nordstrom’s chief marketer Scott Meden retires, InnoGames promotes Felix Janzen to CMO, CasperLabs taps Michael Dobak as CMO and more.

Nordstrom Chief Marketing Officer Scott Meden Announces Retirement

After a 37-year career at Nordstrom, the retailer’s chief marketing officer Scott Meden is retiring.

Before becoming CMO of Nordstrom in 2016, some of Meden’s roles at the company included general merchandising manager of shoes and president of Nordstrom Rack, respectively.

Meden’s replacement hasn’t been named.

InnoGames Elevates Felix Janzen To Chief Marketing Officer

Felix Janzen has moved up from marketing director to CMO at InnoGames, reports Pocket Gamer.

Janzen first joined InnoGames in 2012 as head of performance marketing. Before InnoGames, he held the same title at Goodgame Studios.

Michael Dobak Named CasperLabs Chief Marketing Officer

CasperLabs has appointed Michael Dobak, the former CMO of BLOCKv, as CMO.

Previously, Dobak was the regional chief executive officer for Ogilvy offices in Los Angeles, San Francisco, Sacramento, Denver and Atlanta.

Arbonne Appoints Jorden Bell As Chief Marketing Officer

Arbonne has hired Jordan Bell as CMO. 

Bell joins the company from Stella & Dot where she was chief brand officer.

Trend Set: BeReal, Coolest Brands

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Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends.

BeReal

Let’s be real. The new social media platform on the scene, ‘BeReal,’ dubs itself the simplest photo-sharing app. The app is trending around college campuses and is being utilized the same way as “casual Instagram,” but this time more casually. With no filters, no likes, and an allotted window to take the image, there is less time for grandiose efforts to capture the perfect picture. Its growth from 2021 to 2022, especially the apps jump in popularity in February 2022, showcases an undeniable desire from consumers to have less pressure around how they navigate the world digitally. Keeping it casual is cool, and all the bells and whistles brands are offering need to adjust to user behaviors.

Coolest Brands

Cool kids club. The newer generation in town, kids aged seven to fourteen, has let it be known what brands they do and don’t vibe with. According to Beano Brain, YouTube, Netflix, and Mcdonald’s, top the 50 coolest brands for kids and teens. But, of course, the gaming giants that landed on the list are also not to be missed. Digital platforms and gaming outlets such as Roblox, Minecraft, and more keep the younger generations informed and connected. As the true digital natives that already care deeply about sustainability and social issues grow into their own, their deep knowledge of the landscape should be empowered and elevated.

GIFs

To gif or not to jif. TikTok has added a new addition to its arsenal of creative tools. The GIPHY integration will unlock a new way for users to tap into offerings not all platforms have. For example, gifs, sometimes associated with older demographics, don’t hold the same weight as they used to when integrated within apps like TikTok. Bridging the gap and allowing various users to feel connected and included with in-app experiences builds brand affinity and creates a fun experience for all.

Professional Accounts

Keep it profesh. Twitter’s professional accounts roll out for all users. Users can opt-in or out of the professional profile that allows ‘businesses, brands, creators, and publishers to grow and strengthen their presence on Twitter.’ The future success looks like the integration of professionalism with a dash of social presence for brands and creators alike.

Watch History

Somebody’s watching me. TikTok is now testing a ‘watch history’ feature to allow users to find content that easily gets lost down the rabbit hole. After watching a handful of videos, some find locating specific videos to watch again, share, or save an uphill battle. The testing and even addition of this new feature close a gap that many find helpful. Users are seeking out brand offerings that seem minuscule and like afterthoughts to simplify their in-app experiences.

Trend Set: Cannes, Instacart And Sound On

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Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends.

Cannes Film Festival

The TikTok takeover. TikTok has become the official partner of the Cannes Film Festival. Other notable partnerships include MTV and The Brit Awards. The official collaboration between the video-focused social media giant and the annual film festival underscores the importance of diversifying mediums and audiences. While some viewers frequently tune into festivals, award shows, and the like, the opportunity to get a fresh set of eyes and perspectives opens up a new look into the future. Both brands win, whether through viewership or credibility. Ultimately, the partnership highlights the continued power of meeting fans and the next segmentation of viewers where they are and where they aren’t.

Instacart

Recipes, but make them shoppable, Instacart launches shoppable recipes on Hearst Magazine, TikTok, Tasty, and more. The move is similar to brands tapping into people’s desires for accessibility and ease throughout their online and social media shopping experiences. The desire to shop quickly becomes a large void a brand can successfully fill by accessible click-to-cart pathways. The integration between social media and shopping continues to boom, and it points out that e-commerce is here to stay.

LinkedIn

From the renegade to recruitment. The next generations are rewriting the 9 to 5 and what it looks like to be an employee worldwide. To many, a job is a job, is a job, and life beyond that means much more. Many new employees have onboarded virtually, worked remotely, and connected globally; the combination has created a perfect storm for shaping what’s next in the employment world. However, understanding the ecosystem is not enough, as they have made it crystal clear what they want from employers, and they won’t back down. Having a pulse on the matter at hand props brands up to create a better work culture for all, not just those bravely demanding it.

Old Navy

The rest is still unwritten. That’s right; the internet wrote old Navy’s commercial. Although comments can be harsh and unwarranted, consumers’ desire to have their feedback heard or the ability to participate in production increases brand affinity. Listening and leaning into what is being said does not have to be a negative experience. Instead, it offers an opportunity to include fans and make new and groundbreaking experiences.

SoundOn

There is no denying TikTok’s influence in the music industry as many songs have skyrocketed, and users cite that is how they find the latest music. Recently, the app has launched “SoundOn,” allowing users to upload music directly to the platform. The new addition is free of charge and rivals the paid experiences that many competitors are now offering. Giving power to the people who deserve it is how industries are rightfully moving towards. The transitions are a small glimpse into the democratization the future holds.

FaZe Clan’s Rebrand From Esports Org To Youth Culture Brand

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FaZe Clan CEO Lee Trink spoke with Axios media reporter Sara Fischer about why the brand is more than just an esports organization—and why it’s uniquely positioned to reach Gen Z on their preferred platform.

FaZe Clan, which added Snoop Dogg to its board of directors just a week ago, is about to become the world’s first publicly traded esports organization.

But the description of esports organization is only part of legacy gaming brand’s twelve-year existence.

“We’re a youth culture brand, overall,” said Trink at Tuesday’s featured SXSW 2022 session, ‘Reimagining Media And Entertainment For Gen Z.’

Noting the overlap between gaming culture and Gen Z, Trink said, “at one point gaming lifestyle became synonymous with youth culture. I’d like to think we played an important part in that.”

Recent figures show that gaming is Gen Z’s preferred social platform, with brands reaching them through Roblox and Fortnite. Ninety percent of Gen Zers identify as gamers, making youth culture statistically synonymous with gamer culture.

While there’s an obvious reverence for competitive gaming and esports, Trink notes that it’s more about the creators than the competition. But it doesn’t hurt to be endemic to gaming culture.

“We’re currently champions of two of the most popular esports out there: Call of Duty and Counterstrike. We have 12 esports teams,” said Trink. “But the thing that’s surprising for some people is, while esports is vibrant and growing, it’s gaming as an entertainment platform that is more popular.”

The pandemic has only made gaming more popular with a valuation of the global gaming market at $198.4 billion in 2021 and projected $339.95 billion by 2027.

“In this world, in gaming—the Harlem Globetrotters are more popular than the Lakers,” said Trink. “We derive our massive fanbase and our cultural significance from the content creator-side.”

The bulk of FaZe Clan’s revenue, most through bluechip sponsors like McDonald’s, Nissan, and Beatz, is also diversifying into limited licensing arrangements like the X-Shot at Target and of course, apparel. But FaZe really has its sights set on CPG brands and partnering around events.

“The brand is a mature brand. The business is a […] recent business,” said Trink.

“We’ve been spending the last couple of years really introducing ourselves to the more traditional world, the less-tapped-in world—we’re a legacy brand in the gaming space.”

The State Of Retail And Ecommerce Q1 2022

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Morning Consult will start publishing a new quarterly report, “The State of Retail and Ecommerce,” that tracks evolving consumer shopping behavior and its impact on the industry’s future. For its first report, it surveyed more than 8,000 adults across US, Europe, Mexico, Australia and China and found that consumer comfort with in-store shopping is rising, the growth of online shopping has plateaued and more.

Store Comfort Returns

According to Morning Consult’s findings, US consumers’ comfort with physical shopping is nearing the high-water mark reached in summer 2021. Consumers prefer to shop in-store rather than online for most things, from groceries to apparel to furniture to personal electronics. 

Eighty-two percent said they prefer to shop for groceries and household goods compared with 16 percent who prefer to do so online. Fifty-two percent prefer buying personal electronics in-store versus 38 percent who like to buy the same online.

The role of digital channels in shopping won’t revert to pre-pandemic levels, however, and Morning Consult says investment in digital tools to meet consumers where they were will increasingly bridge digital and physical channels.

When asked how comfortable they’d feel going to a shopping mall right now, 31 percent of US respondents said very comfortable, 33 percent said somewhat comfortable, 19 percent said somewhat uncomfortable and 13 percent said very uncomfortable.

Though they generally prefer in-store shopping, baby boomers are now more likely to shop online given their concern about the pandemic. Urban consumers have mostly adapted to pandemic conditions and local guidelines. Consumers with a household income of $100,000 or more (37 percent) are the most comfortable shopping in malls given their increased access to preventive measures.

When asked how they typically prefer to shop, 41 percent of US respondents favored in-store over online. Younger consumers indicated a predictably higher preference for online shopping yet Gen Z adults and households earning less than $50,000 annually prefer in-person over online shopping.

The sentiment toward in-store shopping is the same globally, with all countries saying they prefer it except China. Unlike in the US, where shopping preferences are similar across genders, women in China and Australia show a higher preference for online shopping compared with men, found Morning Consult.

While in-store shopping is the prevailing preference among consumers, leading retailers are increasingly supporting blended shopping journeys by refitting stores to enhance online orders. Ecommerce brands should focus on barriers to online shopping such as payments and delivery friction while in-store retailers should continue to promote health and safety messaging.

Ecommerce Surge Stabilizes

Morning Consult’s research shows online shopping rates are normalizing in all the countries it analyzed with the exception of China, where a crackdown on big tech is causing the country’s high online shopping rates to decline.

With new services like buy online, pick up in-store (BOPIS) and augmented reality (AR) features that help consumers see how products would look on and in their home, ecommerce beats shopping in-store on convenience and time saved. 

But when it comes to factors inducing product comparisons, enjoyment, product details, product quality and customer service, consumers say in-store beats online.

The next phase of ecommerce growth depends on improving product discovery and exploration. Ecommerce brands determining what information a customer deems more valuable in a given category can help them prioritize real estate on product detail pages. 

For example, in Morning Consult’s survey, consumers said they prioritize detailed product information before buying personal electronics. Sustainability was the top consideration for purchasers of beauty and personal care products while reasonable prices are what consumers prioritize when buying groceries and household items.

Consumers from households earning less than $50,000 annually don’t see the same time savings benefit over shopping in-store. Gen Z’s perception of online convenience is less intense compared with other generations while millennials are least likely to enjoy the in-store experience. And wealthy shoppers reported better customer service experiences in stores.

Fulfillment Competition Heats Up

Forty percent of US respondents expect to receive their online groceries and household goods the same day. Yet for non-grocery categories, the need for speedy delivery seems to be industry-led as consumers are generally happy to receive online orders within five days, found Morning Consult. Still, same-day delivery and pickup services are popular with young, wealthy and urban shoppers.

In the US, millennials, men and urbanites expect apparel, personal care products and electronics ordered online to arrive in two days or fewer versus five days or more.  Retailers looking to capture this audience as well as stores with expanding men’s offerings should partner with services offering ultra-fast delivery.

Retailers are afraid that competition for faster delivery in the grocery sector will increase consumer expectations across other categories but Morning Consult says this is unlikely to be the case. For now, retail and ecommerce brands should improve logistics that enable multiple delivery modes instead of competing just on low-cost, high-speed delivery. Retailers can also work within consumers’ expectations and experiment with trade-offs like shipping costs, extra incentives and fulfillment mode choices. For example, nudging a customer who needs an item quickly to pick it up in-store.

Behavior in 2022 suggests fewer shoppers are using the BOPIS feature. Morning Consult notes that scarcity, not safety, will be the ongoing impetus for BIPOS utilization as supply problems continue in some categories.

According to the survey, 35 percent of US adults reported delayed deliveries in January 2022 with no real change from late 2021. When asked about the reason behind their delayed shipment, consumers are more likely to blame fulfillment providers than retailers and brands. To remedy the situation, retailers should be transparent in their post-order communications about timelines.

Some countries are faring better on the supply chain front, like the UK, France and Mexico. In other countries like Australia, China, Germany and the US, more consumers said they experienced delays in their online orders in the last month.

Future Of Physical Stores

In January 2022 alone, US retailers announced 1,910 new store openings while announced store closures are down 65 percent compared with this time last year, according to Coresight research. 

Leading the store opening trend are discount and off-price retailers. Dollar General, for example, announced the most 2022 store openings of any retailers with a focus on rural locations.

For rural shoppers, there’s little difference in perception when it comes to the value of promotions and prices between in-store and online shopping, the survey found. They see online shopping as more convenient and as a means to access higher-quality products.

On the other hand, consumers with households incomes of less than $50,000 are much more likely than higher-earning consumers to shop in-store because they see lower costs as an advantage for stores. Millennials are also more likely to head in-store for the best deals.

Suburban and middle-income consumers see few reasons to shop in-store as convenience and customer service drive them online, according to Morning Consult.

As luxury retailers focus their efforts on experience-driven activations and pop-ups to generate buzz around launches, Morning Consult predicts the future of brick-and-mortar retail is in high-end and discount stores. Targeted in-store experiences can woo urban, high-income shoppers into stores and create opportunities to build brand loyalty. But brands that don’t have differentiated store experiences need to become more competitive online, improving their ecommerce and logistics functionality.

Netflix Promotes Marian Lee To Chief Marketing Officer After Bozoma Saint John Exits

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This week in leadership updates, Marian Lee is promoted to Netflix chief marketing officer after Bozoma Saint John steps down, Visa names Frank Cooper III its new global chief marketing officer, AMC appoints Eliot Hamlisch executive vice president and chief marketing officer, and more.

Netflix Names Marian Lee Chief Marketing Officer After Bozoma Saint John Exits

After less than two years as Netflix’s chief marketing officer, Bozoma Saint John is stepping down.

The streaming giant has promoted Marian Lee, current Netflix vice president of marketing in the US and Canada, to fill the role.

Prior to Netflix, Lee was at Spotify for eight years and also held marketing roles at J. Crew and Condé Nast.

Visa Taps Frank Cooper III As Global Chief Marketing Officer

Frank Cooper III has been named Visa’s new global chief marketing officer, reports Wall Street Journal.

Cooper joins Visa from BlackRock where he was a senior managing director and global chief marketing officer. He replaces former Visa chief marketing officer Lynne Biggar who stepped down last month.

Before BlackRock, Cooper was BuzzFeed’s chief marketing and creative officer as well as chief marketing officer of global consumer engagement for PepsiCo’s global beverage group.

AMC Hires Eliot Hamlisch As Executive Vice President And Chief Marketing Officer

After an extensive national search, AMC has tapped Eliot Hamlisch as executive vice president and chief marketing officer, according to Deadline.

With previous roles at American Express, Deloitte and Starwood Hotels & Resorts Worldwide, Hamlisch brings more than 15 years of marketing experience to AMC.

Most recently, Hamlisch served as executive vice president of loyalty and revenue optimization for Wyndham Hotels & Resorts.

Blue Apron Appoints Amit Shah To Board Of Directors

Amit Shah, former president and chief marketing officer of 1-800-Flowers.com, has been named to Blue Apron’s board of directors.

Before joining 1-800-Flowers.com, Shah held a variety of strategy, growth and product roles after beginning his career at McKinsey & Company. He has served on the Mobile Marketing Association’s North America Board of Directors and Executive Committee since 2013 and has provided leadership counsel to tech companies through the Google Retail Advisory Committee and Twilio Customer Advisory Panel.

In 2019, the Consumer Goods Institute awarded Shah “CMO of the Year” in the US.

Pandora’s Chief Marketing Officer Carla Liuni Steps Down

Carla Liuni has left her post as chief marketing officer of Pandora, the Copenhagen-based jewelry company, after two years in the role.

Pandora chief executive officer Alexander Lacik will absorb the jeweler’s marketing executive position.