Banana Republic Taps Ana Andjelic As Its New Chief Brand Officer

This week in leadership updates, Banana Republic hires Ana Andjelic as its new chief brand officer, State Street names Theresa McLaughlin global CMO, Travel + Leisure Co. taps Noah Brodsky as president, Target elevates Cara Sylvester to EVP, chief marketing and digital officer, Discovery appoints Patrizio Spagnoletto as global CMO, direct-to-consumer, and National 4-H names Ivan Heredia SVP and CMO.


Banana Republic Names Ana Andjelic As New Chief Brand Officer

Banana Republic has hired Ana Andjelic as its new chief brand officer, the company announced in a LinkedIn post.

Andjelic, who Forbes recently named one of its most influential CMOs in 2020, joins from her namesake ad agency, where she served as principal. Prior to that, she was CMO for Mansur Gavriel.


Target Elevates Cara Sylvester As Executive Vice President, Chief Marketing And Digital Officer

As part of a string of updates to its executive leadership team, Target has promoted Cara Sylvester to EVP and chief marketing and digital officer.

Sylvester has been with the company since 2007, and most recently worked as senior vice president of home.

In her new role, Sylvester is expected to strengthen affinity for the Target brand and further its loyalty program and in-house media company.


Discovery Names Patrizio Spagnoletto Global Chief Marketing Officer For Direct-To-Consumer

Patrizio Spagnoletto is joining Discovery as the company’s global CMO, DTC, a newly created role.

Spagnoletto joins Discovery from Hulu, where he was EVP and head of marketing.


National 4-H Council Appoints Ivan Heredia As Senior Vice President And Chief Marketing Officer

The National 4-H Council has named Ivan Heredia as its new SVP and CMO, according to a press release.

Heredia spent the last nine years at Walt Disney Co., where he was VP of marketing, brand engagement and revenue. Prior to that, he served as director of marketing and talent relations at Nickelodeon.


State Street Names Theresa McLaughlin Global Chief Marketing Officer

State Street has appointed Theresa McLaughlin as its new global CMO.

McLaughlin joins from TD Bank Financial Group, where she worked as global chief marketing, customer experience and corporate citizenship officer for eight years.


Travel + Leisure Co. Elevates Noah Brodsky To President

Noah Brodsky, current chief brand officer at Travel + Leisure Co., has added president of Travel + Leisure Group to his title.

Brodsky has been chief brand officer for the company, formerly Wyndham Destinations, for nearly four years.

Pokémon Launches Global Music Campaign, Brand Partnerships And Collectibles For 25th Anniversary

In celebration of its 25th anniversary, Pokémon has launched a limited-edition collection with Levi’s featuring the denim brand’s signature styles updated with the franchise’s bright colors and graphics.

Among the playful pieces for adults and children are graphic T-shirts, trucker jackets, jeans, crewneck sweatshirts, bags and headwear emblazoned with the game’s popular characters, including Pikachu, Charizard and Snorlax. Fans can customize their picks with a personalized message, laser-etched design and more using Levi’s customization tools online.

The Levi’s Pokémon collaboration is just one part of the franchise’s massive 25th anniversary celebration, which includes a global music campaign with Universal Music Group (UMG), dubbed P25 and headlined by Katy Perry, as well as year-round programming involving artists from UMG’s labels.

Pokémon is kicking off the festivities with a free virtual Post Malone concert on February 27, which fans can watch on Pokémon’s YouTube, Twitch or anniversary website. After the show, the company will reveal details about Perry’s participation and how the P25 Music program will come to life this year.

On the day of the concert, Pokémon will be running music-themed episodes of Pokémon the Series via Pokémon TV and the Pokémon TV mobile app.

In addition to music-themed activations, Pokémon has partnered with a host of brands on promotions and merchandise. From now until March 8, fans can visit participating McDonald’s to receive four Pokémon Trading Card Game cards and a new toy in every Happy Meal. Pokémon also has collaborations lined up with Build-A-Bear Workshop, General Mills, Jazwares, Scholastic, Mattel, Funko, PowerA and The Wand Company.

In-game Pokémon events are slated to take place as well. Starting February 25, players can add a special Pikachu to their Pokémon Sword or Pokémon Shield with a special password they can access on the game’s website, social media channels, and Trainer Club newsletter. In keeping with the P25 music theme, this Pikachu will have the ability to perform a move called Sing.

Fans can shop from a line of branded Pokémon collectibles throughout the year, which will include a 25th anniversary-themed skateboard by Bear Walker, and a special collector’s binder for Pokémon trading cards available at participating retailers.

Minnesota Vikings Name Martin Nance As Chief Marketing Officer

This week in leadership updates, the Minnesota Vikings appoint Martin Nance as EVP and CMO, Snapchat hires Doug Frisbie as VP of business marketing, Forbes announces its third annual CMO Next List, the San Diego Padres taps Chris Connolly as SVP of marketing, Spin Media names Mark Stroman CMO, Hallmark’s Mahogany Brand hires Alexis Kerr as VP, Happy Money taps Sadira Furlow as CMO and more.


Minnesota Vikings Hire Martin Nance As Chief Marketing Officer

The Vikings named its former receiver, Martin Nance, as the team’s executive vice president and CMO.

Nance most recently served as senior director of marketing and sports intelligence at Gatorade.


Spin Media Taps Mark Stroman As Chief Marketing Officer

Spin Media has named Mark Stroman as its new CMO.

Stroman joins from McGhee Entertainment, where he spent over 11 years as senior vice president of marketing and sales.


Hallmark Cards Appoints Alexis Kerr As Vice President Of Mahogany Brand

Hallmark Cards, Inc. has named Alexis Kerr as VP of the Hallmark Mahogany Brand, the company’s greeting card line that celebrates black cultures.

Previously, Kerr served as head of multicultural marketing at Cadillac.


Happy Money Hires Sadira Furlow As Chief Marketing Officer

Happy Money has tapped Sadira Furlow as its new CMO.

Furlow joins Happy Money from PepsiCo, where she was VP of marketing for Frito-Lay.


Snapchat Appoints Doug Frisbie As Vice President Of Business Marketing

Snapchat has named Doug Frisbee as its new VP of business marketing.

Frisbee most recently served as the head of business marketing for North America at Facebook.


Forbes Announces Its Third Annual ‘CMO Next’ List

Forbes’ third annual CMO Next List spotlights marketing leaders who are revolutionizing and redefining their role, their business and the marketing industry.

Distinguished picks include Melissa Grady, CMO, Cadillac; Jessie Becker, SVP of Marketing, Impossible Foods; Tesa Aragones, CMO, Discord; Everette Taylor, CMO, Artsy; and Nick Tran, Head of Global Marketing, TikTok.


Padres Tap Chris Connolly As Senior Vice President Of Marketing

The San Diego Padres has hired Chris Connolly as the team’s SVP of marketing.

Connolly joins from Disney, where he led consumer marketing for the Disneyland Resort.


Gatorade Taps Kalen Thornton As Chief Marketing Officer

Kalen Thornton, former vice president of Nike men’s brand North America, has joined Gatorade as the company’s new CMO.

Thornton worked at Nike for the last decade. He replaces Andrew Hartshorn, who exited Gatorade last year.


Goodwill Hires Onney Crawley As Chief Marketing Officer

Goodwill has announced the appointment of Onney Crawley to CMO.

Crawley joins Goodwill from Serta Simmons Bedding, where she worked for six years, most recently as marketing vice president. Prior to Serta, Crawley was marketing director of Sears’ Craftsman brand.

How Top Retail Brands Adapted In The Pandemic

According to Interbrand’s “Best Global Brands 2020: Provide in the Decade of Possibility,” strong brands became stronger as a result of COVID-19, with the top three brands alone—Apple, Amazon and Microsoft—seeing an average increase in value of 50 percent. The aggregate value of the 100 best global brands grew by nine percent as their total brand value exceeded $2 trillion.

Interbrand’s latest research provides an in-depth look at how retail brands in particular have adapted and thrived in 2020. Top players in Interbrand’s retail ranking include: Coca-Cola, Nike, Ikea, Pepsi, Zara, Starbucks, eBay, Adidas, Johnnie Walker and Lego, to name a few.

While the pandemic accelerated digital adoption and consumer shifts to online commerce channels, it’s clear this shift was well underway before. In 2019, 9,500 retail stores closed in the US, up 64 percent from the 5,844 closures in 2018, according to Coresight Research. Estimates for 2020 show up to 25,000 businesses shuttering.

The report notes that in the past two decades, ecommerce has risen to 16.1 percent of total retail sales in the US, according to the latest data from the US Department of Commerce. As COVID-19 created a new precedent for online shopping, in just the past year ecommerce sales grew 44.5 percent—outperforming the typical growth rate of 15-17 percent seen in previous years.

Amazon, which Interbrand includes in the technology category, accounts for 38 percent of the US ecommerce market. The keys to its success include its 150 million Prime subscribers, its use of more than 200,000 robots and relentless hiring, with a 50 percent growth rate in employees year-over-year. What’s more, Amazon’s artificial intelligence-driven product recommendation engine is reported to generate as much as 35 percent of the company’s revenue.

“We’re grateful for the trust customers put in us, but we often say: “it’s always Day One.” And the reason we do that is that we recognize that customers can get dissatisfied quickly – yesterday’s invention becomes today’s new normal . . .,” said Neil Lindsay, vice president of Prime and marketing for Amazon Consumer Business.

With 50 years of supply chain dominance and over 11,000 stores in 27 countries, Walmart, too, has proved to be a major force in retail. Though Interbrand’s research estimates Amazon will eclipse Walmart’s revenue by 2024.

To address the thinking that browsing in person is a thing of the past, Walmart is redesigning its store to include more open space, larger signage and contactless payments. Where Walmart has the most work to do, the report notes, is getting consumers to perceive it as an internet retailer too. Interbrand’s research shows that Walmart hasn’t successfully translated its offline grocery credibility into the online space.  

“As companies like Walmart, Google and Amazon increasingly start to play in different sandboxes, the important point will be how they bring a version of themselves into that environment in a way that remains authentic to them, but which meets and ideally surpasses the right consumer drivers for that space,” said Christina Stahlkopf, associate director of research and analytics at C Space.

A major pandemic takeaway for Starbucks is that it needs to optimize its in-store experiences by merging various store formats, including pickup, curbside and drive through, with its traditional brick-and-mortar stores. It’s already in a good position to do so, as the report notes that before the crisis, around 80 percent of the company’s transactions in US stores were on-the-go purchases.

At Diageo-owned Johnnie Walker, the goal was to support the wider industry, a purpose that inspired its creation of Raising the Bar, a global program that provides targeted support to help pay for the equipment needed for pubs and bars to reopen. To reach consumers stuck at home, the brand also launched new initiatives like Johnnie Walker ‘Kitchen Sink Drinks,’ inviting fans to submit ingredients they had at home to its bartenders. Sustainability has also been top-of-mind for the brand. In 2020, all the plastic in its giftpacks were made from 100 percent recycled plastic.

According to Christian Purser, chief executive officer of Interbrand London, the new retail landscape will require brands to create ultra-connected, local experiences, provide seamless omnichannel experiences and live up to their ethics and values.

For Interbrand’s full list of best global brands across all categories, click here.

Jack In The Box Taps Ryan Ostrom For Chief Marketing Officer

This week in leadership updates, Jack in the Box appoints Ryan Ostrom as CMO, eBay elevates Andrea Stairs to CMO and VP of Seller Community, North America, Everlane names Sophie Bambuck its first CMO, IBM hires Carla Piñeyro Sublett as SVP and CMO and more.


Jack In The Box Hires Ryan Ostrom As Chief Marketing Officer

Jack in the Box has announced the appointment of Ryan Ostrom to executive vice president and CMO.

Most recently, Ostrom served as chief brand officer for GNC and chairman of the company’s Live Well Foundation Board. Before that, he served as global chief digital officer for KFC.


eBay Elevates Andrea Stairs To Chief Marketing Officer, Vice President Of Seller Community, North America

Andrea Stairs has accepted a promotion for eBay’s newly combined role, CMO and VP of Seller Community for the North America marketplace.

Stairs, who’s been with eBay since 2005, was previously head of marketing for eBay North America and president of eBay Canada.


Everlane Hires Sophie Bambuck As First Chief Marketing Officer

Everlane has tapped Sophie Bambuck to be its first CMO, reports Adweek.

Bambuck joins Everlane from Nike, where she’s worked for over 10 years, most recently as vice president, global brand marketing, Nike Sportswear.


IBM Taps Carla Piñeyro Sublett As Senior Vice President And Chief Marketing Officer

Carla Piñeyro Sublett has been named IBM’s new SVP and CMO, according to a company press release.

Sublett will oversee the company’s global marketing, brand initiatives and client feedback through Net Promoter Score.

Previously, Sublett worked for two years as executive vice president, CMO and general manager of National Instruments’ Portfolio Business unit.


Arbonne Names Amy Humfleet Chief Marketing Officer

Arbonne has hired Amy Humfleet, former vice president of Beautycounter, as its new CMO.

Humfleet has about 20 years of marketing and product innovation experience, including leadership roles at Aveda, Diamond Products, Dial and Kao Brands.


FedEx Reorganizes Communications And Marketing Under Jenny Robertson

FedEx has integrated its marketing and communications functions under Jenny Robertson, who was promoted to senior vice president of the division in August.

Roberston has been with FedEx for 17 years, most recently serving as vice president of corporate communications for over two years.


Calvin Klein EVP, Marketing Operations Officer, Michael DeLellis To Exit

Michael DeLellis, executive vice president, marketing operations officer at Calvin Klein, is leaving the company after 22 years, reports WWD.

DeLellis joined Calvin Klein in 1998 as media manager and was later elevated to vice president of advertising for the Americas before a string of promotions that led him to his current role.

Earlier this month, Calvin Klein tapped Jamaal Layne as EVP, global brand and North American marketing.


iHeartMedia Promotes Yesenia Bello To First Senior Vice President, Diversity And Inclusion

iHeartMedia has elevated Yesenia Bello to the company’s first SVP of diversity and inclusion.

Bello joined iHeartMedia in October 2019 as SVP of multicultural sales. Prior to iHeartMedia, she served as US multicultural sales lead at Google.

Creativity, Humor And Happiness With JibJab’s Mauro Gatti

On this 245th episode of “Marketing Today,” I speak with Mauro Gatti, the chief creative officer at JibJab. Gatti is driven by his love for creativity and a desire to use that creativity to make the world a better place for all living beings that call this planet home.

We start our conversation by diving into Gatti’s life growing up in Northern Italy, an area full of workaholics, where he began working in his uncle’s butcher shop as a 10-year-old boy. Though he grew up in a small town, Gatti believes that “the best part of Italy is the drive between different cities because there are so many different gems” and “driving around is a great way to discover the real soul of Italy.”

Gatti then discusses his meteoric rise in the creative advertising industry that took him from creating artwork for CDs in Italy to his current position as the chief creative officer for JibJab in Los Angeles, California. “We all have a gift. Maradona had that gift, Michael Angelo had that gift,” and Gatti’s gift is being a creative person. JibJab believes that “creativity can inspire and mobilize people,” an important concept in a year that has brought the world to a halt.

Gatti also discusses The Happy Broadcast project in which he does his best to promote the good things that are happening in the world while media outlets seem only to promote the bad. “The challenge is not to erase the past; it’s just to create a new present!”

Highlights from this week’s “Marketing Today”:

  • Mauro grew up in a small town out in the country in Northern Italy, a very different place than what most people think of Italy. 1:55
  • Growing up in an area where everyone was a workaholic, Mauro’s dad taught him how to make a living at only 10-years-old. 3:00
  • Alan knows first-hand that Italy looks very different depending on where you are, having proposed to his wife there. 5:52
  • Mauro believes that the most amazing part of Italy is the drive between cities because you get to see everything that is not mainstream. 7:10
  • Besides a short time when he wanted to be a doctor, Mauro has always been passionate about commercial design and creativity. 9:08
  • At the age of 15, Mauro created some illustrations for CDs, which was his first creative position. 10:30
  • When most advertising agencies in Europe were still using the same old methods, Mauro saw an opportunity to start a digital advertising agency. 11:23
  • With the creation of the first iPhone, Mauro’s digital agency became one of Italy’s first to create apps. 12:27
  • After spending his entire life in Italy, Mauro decided to move to California to lead Story Bots’ digital expansion. 13:48
  • The creators of Story Bot asked Mauro to work on JibJab before selling the company to Catapult, where he stayed on as Chief Creative Officer. 14:58
  • A variety of different projects provide Mauro with an outlet to express his creativity. 18:09
  • Though it will always be remembered for the dancing elves, JibJab tries to offer consumers a way to connect and share happiness with loved ones. 19:02
  • JibJab believes that there is nothing better than making someone you love happy. 21:20
  • Today, JibJab tries to create content that provides laughter in a year that has seemingly halted life for many people. 22:17
  • Happiness is very subjective, differing in how it shows itself or how it is defined from person to person. 26:01
  • Mauro sees happiness in his work and how it allows him to use his creativity to bring happiness to others. 26:55
  • Every company around the world has had its culture tested this year, with most not working in the office. 29:24
  • Mauro does not believe in motivation, but rather he believes in sharing a vision with his team. 30:18
  • At JibJab, creators have the freedom to do whatever they want within the rules they work under. 32:00
  • A couple of years ago, Mauro decided to start The Happy Broadcast project because of the anxiety that he was getting from the news. 34:13
  • Digging deep to find the good news in the world, Mauro creates basic illustrations to go with them and then posts. 36:40
  • The Happy Broadcast doesn’t just help other people; it helps Mauro stay positive in his world. 39:47
  • Mauro has experienced self-doubts and challenges related to learning about the market when creating children’s books. 41:08
  • Finding a way to continue after his many failures have shaped Mauro into the person that he is today. 45:48
  • Looking back, Mauro wishes he would have cared more about the journey than the result. 48:17
  • Mauro suggests that everyone follows the Human Society because of his love of animals. 55:18
  • After decades of working with marketers, Mauro believes that honesty is the best way to promote a product. 57:29

Resources Mentioned:

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

Gary Goodman’s Creative Picks: Visual Metaphor


Happy 2021 to everyone out there! I thought I’d start this year’s update with a few choice spots that use compelling visual devices or metaphors as the main driver for their messages. If you want to be making “breakthrough” creative for your clients, then there’s no better place to start than with the all-important “visual hook.”

Let’s take a look at a few examples of brands that got it right over the last 30 days.


IKEA: “Fortune Favors the Frugal”

Let’s kick things off with this amazing 1:00 film from Ikea that tackles the all-important issue of saving our planet from climate change. It’s a daunting message to champion for a company that makes massive warehouses filled with STUFF, but it’s a masterclass example of how a shift of perspective with the right creative execution can put a brand in the driver’s seat. 

Why it matters:  After four years of an administration that ignored the issue, Climate change will once again be a hot topic in 2021. Brands that align with the right issues and take causal marketing seriously have the opportunity to win allegiance and brand love from their audiences.  The key to successful causal marketing is to make sure that it organically aligns with the brand’s tenets and that the message feels authentic and comes from a human or product truth. In this case, IKEA wants us to consider changing our behaviors to prevent the collection of unnecessary waste. Luckily, they’ve got products to help us rethink how we reduce the use of plastic containers, disposable coffee cups, shopping bags, inefficient light bulbs and appliances like washers & dryers. The message feels honest and reminds us all that there are better ways to reduce waste. IKEA doesn’t own this message and none of the products they’re recommending are unique to their catalog, but that’s not really the point. Sure, IKEA would love for you to buy their products, but even if you don’t, they still win in the brand love department for taking a stand.

The details: At this point, you’re saying that’s great Gary, but what about the all-important “visual hook?” Yes, there are countless ways to talk about climate change, but how do you make it entertaining and sticky as a commercial? Well, in this case IKEA hired the very talented Tom Kuntz, who most of us know from those crazy Old Spice spots, to bring his unique creative voice into the telling. I can just see the pitch: a giant meteor (the visual hook) made up of all our trash is hurtling towards the planet like a Michael Bay movie. Sound uplifting and feel-good? Not really, but that’s because I didn’t tell you that the tone would be right out of ‘Guardians of the Galaxy’ replete with a vintage walkman and retro 70’s soundtrack. The key to the spot is that as each of the people we meet demonstrates a better way to reduce waste, we see those items in the meteor cease to exist until nothing is left. Threat averted and everyone feels uplifted about saving our planet with the potential of a better world.


Google Photos: “Look at Your Photograph”

Next up, let’s pivot 180 degrees from disaster movie to the power of memes.

Why it matters:  Over at Ayzenberg we always aspire to make content that is fan-centric and feels as if it could’ve been born right out of talented fans making stuff for each other and their communities. In this spot for Google Photos, the marketing team clearly shares this philosophy and took their aim at past memes targeting a band people love to hate, Nickelback. 

The song “Photograph” was released in the early 00’s and seems like it would be the perfect nostalgia-filled soundtrack to promote Google Photos. The kicker here is that instead of going down that somewhat predictable path, they put a 2020 tweak on it and asked the band to come back and re-record it with new lyrics that revisit all of the memes that have been created about the band over the years, especially those featuring their lead singer Chad Kroeger’s hair. Herein lies the visual hook. A photographic trip down memory lane with Nickelback. Who doesn’t love a celebrity with a sense of humor who is willing to poke fun at themselves and some of their questionable past decisions? The result is a piece that feels right in the bullseye of an authentic fan-made piece, but with the polish and resources to do it at the highest level.

The details:  According to the band’s lead singer, Chad Kroeger “fifteen years ago, we had no idea that the photos on our mobile devices would become such a ubiquitous part of all of our lives. When Google approached us with the idea about marrying the song with Google Photos, we felt like it would be a fun and nostalgic way to give the song a lyrical refresh and share some of our favorite memories.” Apparently the band sent over 500 personal images for Google to consider and bring to life with the re-written lyrics. Luckily, “ramen hair” was at the top of the list!


Volkswagen: “TheWheel: ID.4 Electric SUV”

And finally, I wanted to close this week’s article with a visually dazzling spot for Volkswagen using one of the earliest forms of animation called the ‘zoetrope.’

Why it matters: If you haven’t heard of a zoetrope, let’s start with a quick history lesson. It was created in the mid 1800’s as a device to produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion.  And why should we care? Well, Volkswagen cleverly decided to announce their new electric SUV by showing the evolution of the wheel and the progress of humankind that got us to this point—all through the use of a series of exceedingly more intricate zoetropes. This visual hook is so compelling that you can’t help but be sucked into the magic of it all. Yes, these days with Visual FX and CGI we can make the impossible seem real, but there’s something awe inspiring when the illusion can be created in-camera using photos, drawings and physics. That ingenuity not only makes for a great spot, but also transcends the spot and carries into how we feel about the product. And that’s the real magic. To top it off, there’s an altruistic message that ties it all together that just feels right, “History is made, when it’s made for everyone.”

The details: The spot was apparently a “massive technical feat” filmed in a single shot in Prague. All of the zoetropes were built from scratch by a group of artisans and engineers. They had to hand-craft, test and build each unique machine with no CG or VFX to help create the illusion.

What We’re Reading—Week Of January 18th


Why Major Networks Are Investing In Streaming Services—And Advertisers Should Follow

Ad Age

According to an Advertiser Perceptions study by Tubi, advertisers now value streaming as much as or more than traditional linear television for a number of metrics, including total reach, quality of content and experience, measurement of metrics and demographics. 

Why it matters: The shift comes as major networks are responding to changes in viewership habits, leading them to acquire digital arms that already had the capability to quickly scale their streaming services. Now, more than two-thirds of advertisers plan to increase their streaming ad buys in the first half of 2021.


Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

AdExchanger

Profitero CEO Bryan Wiener believes that amid a backdrop of surging ecommerce ad spend, solving for both ecosystem alignment and data connectivity could take retail’s search marketing to heights that Google can’t.

Why it matters: The best way brands can position to win is to align budgets and use advanced media buying strategies that leverage product and advertising analytics.


Wall Street Buzz: Trends On Balancing Purpose And Profit

Forbes

The ability to grade, score, evaluate and assess companies based on their impact on the world and on people is becoming a key factor in the investment logic among some of the largest investment funds.

Why it matters: If brands lack an active sustainability and social responsibility strategy, they risk being left behind in terms of capital access. If they do have one, they must ensure they have enough disclosure around it so that it becomes a clear part of their story.


What Did David Droga Know At 36 That He Didn’t ­­­­At 34, And Why It Matters To Rob Reilly

Forbes

WPP chief executive Mark Read poached another senior executive from McCann, creative director Rob Reilly, to serve as WPP’s global creative director—a position in which former creative director of Saatchi & Saatchi David Droga believes creative output can’t be influenced. 

Why it matters: Reilly’s appointment potentially indicates that WPP is rethinking its commitment to digital operations at the expense of traditional strategy.


Increase Mobile Game Revenue With Cross-Platform Functionality

VentureBeat

Mobile developers will likely take a hit from Apple’s new privacy-focused IDFA rules, and in response expand to other platforms to offset any fallout.


Why it matters: Developers who have their own login system, and handle the commerce part of it so that transactions are going through their layer, will be able to target offerings much better and in turn, drive higher margins with their players.

Domino’s Appoints Sarah Barron Chief Marketing Officer

This week in leadership updates, Domino’s names Sarah Barron as CMO and Apple TV+ appoints JP Richards as head of film marketing strategy.


Domino’s Hires Sarah Barron As Chief Marketing Officer

After the pandemic accelerated its digital transformation, Domino’s has merged its marketing and digital teams, and has tapped Sarah Barron as its new CMO.

Barron joins Domino’s from Costa Coffee, where she most recently served as chief growth officer.


Apple TV+ Names JP Richards Head Of Film Marketing Strategy

Apple TV+ has appointed JP Richards head of film marketing strategy, reports Deadline.

Previously, Richards spent six years at Warner Bros., most recently as co-president of worldwide marketing.


Walgreens Boots Alliance Global Chief Marketing Officer To Exit

Vineet Mehra, who held the dual title of global CMO and chief customer officer for Walgreens Boots Alliance, is stepping down after two years with the company.

Mehra is leaving to take on a new role as chief growth officer at a start-up in Silicon Valley.

Mehra first joined Walgreens in 2019 as global CMO after serving as chairman of the board for Effie Worldwide.


Planet Fitness Appoints Two New Directors To Its Board

Planet Fitness has expanded its board of directors with two hires—Bernard Acoca, chief executive and president for El Pollo Loco, and Christopher Tanco, executive vice president and chief operating officer for 7-Eleven.

The appointments bring Planet Fitness’ board to eight total directors.

Merkle Elevates Erin Hutchinson To Global Marketing And Communications Officer

This week in leadership updates, Merkle elevates Erin Hutchinson to global CMO, First Look Media names Jen O’Connell-Robertson SVP of marketing, Bed Bath & Beyond appoints new marketing leaders, Scopely hires Ben Webley as CMO, GoFundMe taps Musa Tariq as CMO and more.


Merkle Promotes Erin Hutchinson To Global Marketing And Communications Officer

Merkle has elevated Erin Hutchinson to global chief marketing and communications officer.

Hutchinson has been with Merkle for nearly 19 years, most recently as CMO of Merkle Americas.


First Look Media Hires Two New Marketing Leaders

According to Deadline, First Look Media has named Jen O’Connell-Robertson senior vice president of marketing, and Monica Bloom VP of marketing.

O’Connell-Robertson joins First Look from PBS Distribution, where she was VP of marketing.

Bloom was previously SVP and general manager at Tribeca Shortlist.


Bed Bath & Beyond Announces Updates To Marketing Leadership Team

Bed Bath & Beyond has appointed Kristi Argyilan to senior vice president of brand innovation, and Jim Reath to SVP of marketing.

Argyilan joins the business from Target, where she was president of its media company Roundel.

Reath was previously a senior marketer at Macy’s, where he led integrated omnichannel marketing.


Scopely Hires Ben Webley As Chief Marketing Officer

Scopely has named Ben Webley its new CMO.

Prior to Scopely, Webley worked as director of global marketing solutions for gaming at Facebook


GoFundMe Names Musa Tariq Chief Marketing Officer

GoFundMe has announced the hiring of Musa Tariq as CMO.

Prior to GoFundMe, Tariq was global head of marketing for Airbnb Experiences. He was also previously chief brand officer at Ford Motor Company.


GameStop Adds Three New Members To Board Of Directors 

GameStop has partnered with RC Ventures, producing the appointment of three new board directors—Alan Attal, Ryan Cohen and Jim Grube—to grow its ecommerce efforts.

Attal is the former CMO of Chewy Inc., Cohen is the founder and former CEO of Chewy and Grube most recently served as chief financial officer of Vacasa.


Valentino Taps Enzo Quarenghi As Chief Client Officer And Digital Acquisition

Valentino hired Enzo Quarenghi as its chief client officer and digital acquisition, a role that’s part of a new division led by chief executive Jacopo Venturini.

Quarenghi most recently worked as CEO of Visa Italy, and previously as vice president, client acquisition for American Express.