Jack In The Box Taps Ryan Ostrom For Chief Marketing Officer

This week in leadership updates, Jack in the Box appoints Ryan Ostrom as CMO, eBay elevates Andrea Stairs to CMO and VP of Seller Community, North America, Everlane names Sophie Bambuck its first CMO, IBM hires Carla Piñeyro Sublett as SVP and CMO and more.

Jack In The Box Hires Ryan Ostrom As Chief Marketing Officer

Jack in the Box has announced the appointment of Ryan Ostrom to executive vice president and CMO.

Most recently, Ostrom served as chief brand officer for GNC and chairman of the company’s Live Well Foundation Board. Before that, he served as global chief digital officer for KFC.

eBay Elevates Andrea Stairs To Chief Marketing Officer, Vice President Of Seller Community, North America

Andrea Stairs has accepted a promotion for eBay’s newly combined role, CMO and VP of Seller Community for the North America marketplace.

Stairs, who’s been with eBay since 2005, was previously head of marketing for eBay North America and president of eBay Canada.

Everlane Hires Sophie Bambuck As First Chief Marketing Officer

Everlane has tapped Sophie Bambuck to be its first CMO, reports Adweek.

Bambuck joins Everlane from Nike, where she’s worked for over 10 years, most recently as vice president, global brand marketing, Nike Sportswear.

IBM Taps Carla Piñeyro Sublett As Senior Vice President And Chief Marketing Officer

Carla Piñeyro Sublett has been named IBM’s new SVP and CMO, according to a company press release.

Sublett will oversee the company’s global marketing, brand initiatives and client feedback through Net Promoter Score.

Previously, Sublett worked for two years as executive vice president, CMO and general manager of National Instruments’ Portfolio Business unit.

Arbonne Names Amy Humfleet Chief Marketing Officer

Arbonne has hired Amy Humfleet, former vice president of Beautycounter, as its new CMO.

Humfleet has about 20 years of marketing and product innovation experience, including leadership roles at Aveda, Diamond Products, Dial and Kao Brands.

FedEx Reorganizes Communications And Marketing Under Jenny Robertson

FedEx has integrated its marketing and communications functions under Jenny Robertson, who was promoted to senior vice president of the division in August.

Roberston has been with FedEx for 17 years, most recently serving as vice president of corporate communications for over two years.

Calvin Klein EVP, Marketing Operations Officer, Michael DeLellis To Exit

Michael DeLellis, executive vice president, marketing operations officer at Calvin Klein, is leaving the company after 22 years, reports WWD.

DeLellis joined Calvin Klein in 1998 as media manager and was later elevated to vice president of advertising for the Americas before a string of promotions that led him to his current role.

Earlier this month, Calvin Klein tapped Jamaal Layne as EVP, global brand and North American marketing.

iHeartMedia Promotes Yesenia Bello To First Senior Vice President, Diversity And Inclusion

iHeartMedia has elevated Yesenia Bello to the company’s first SVP of diversity and inclusion.

Bello joined iHeartMedia in October 2019 as SVP of multicultural sales. Prior to iHeartMedia, she served as US multicultural sales lead at Google.

Creativity, Humor And Happiness With JibJab’s Mauro Gatti

On this 245th episode of “Marketing Today,” I speak with Mauro Gatti, the chief creative officer at JibJab. Gatti is driven by his love for creativity and a desire to use that creativity to make the world a better place for all living beings that call this planet home.

We start our conversation by diving into Gatti’s life growing up in Northern Italy, an area full of workaholics, where he began working in his uncle’s butcher shop as a 10-year-old boy. Though he grew up in a small town, Gatti believes that “the best part of Italy is the drive between different cities because there are so many different gems” and “driving around is a great way to discover the real soul of Italy.”

Gatti then discusses his meteoric rise in the creative advertising industry that took him from creating artwork for CDs in Italy to his current position as the chief creative officer for JibJab in Los Angeles, California. “We all have a gift. Maradona had that gift, Michael Angelo had that gift,” and Gatti’s gift is being a creative person. JibJab believes that “creativity can inspire and mobilize people,” an important concept in a year that has brought the world to a halt.

Gatti also discusses The Happy Broadcast project in which he does his best to promote the good things that are happening in the world while media outlets seem only to promote the bad. “The challenge is not to erase the past; it’s just to create a new present!”

Highlights from this week’s “Marketing Today”:

  • Mauro grew up in a small town out in the country in Northern Italy, a very different place than what most people think of Italy. 1:55
  • Growing up in an area where everyone was a workaholic, Mauro’s dad taught him how to make a living at only 10-years-old. 3:00
  • Alan knows first-hand that Italy looks very different depending on where you are, having proposed to his wife there. 5:52
  • Mauro believes that the most amazing part of Italy is the drive between cities because you get to see everything that is not mainstream. 7:10
  • Besides a short time when he wanted to be a doctor, Mauro has always been passionate about commercial design and creativity. 9:08
  • At the age of 15, Mauro created some illustrations for CDs, which was his first creative position. 10:30
  • When most advertising agencies in Europe were still using the same old methods, Mauro saw an opportunity to start a digital advertising agency. 11:23
  • With the creation of the first iPhone, Mauro’s digital agency became one of Italy’s first to create apps. 12:27
  • After spending his entire life in Italy, Mauro decided to move to California to lead Story Bots’ digital expansion. 13:48
  • The creators of Story Bot asked Mauro to work on JibJab before selling the company to Catapult, where he stayed on as Chief Creative Officer. 14:58
  • A variety of different projects provide Mauro with an outlet to express his creativity. 18:09
  • Though it will always be remembered for the dancing elves, JibJab tries to offer consumers a way to connect and share happiness with loved ones. 19:02
  • JibJab believes that there is nothing better than making someone you love happy. 21:20
  • Today, JibJab tries to create content that provides laughter in a year that has seemingly halted life for many people. 22:17
  • Happiness is very subjective, differing in how it shows itself or how it is defined from person to person. 26:01
  • Mauro sees happiness in his work and how it allows him to use his creativity to bring happiness to others. 26:55
  • Every company around the world has had its culture tested this year, with most not working in the office. 29:24
  • Mauro does not believe in motivation, but rather he believes in sharing a vision with his team. 30:18
  • At JibJab, creators have the freedom to do whatever they want within the rules they work under. 32:00
  • A couple of years ago, Mauro decided to start The Happy Broadcast project because of the anxiety that he was getting from the news. 34:13
  • Digging deep to find the good news in the world, Mauro creates basic illustrations to go with them and then posts. 36:40
  • The Happy Broadcast doesn’t just help other people; it helps Mauro stay positive in his world. 39:47
  • Mauro has experienced self-doubts and challenges related to learning about the market when creating children’s books. 41:08
  • Finding a way to continue after his many failures have shaped Mauro into the person that he is today. 45:48
  • Looking back, Mauro wishes he would have cared more about the journey than the result. 48:17
  • Mauro suggests that everyone follows the Human Society because of his love of animals. 55:18
  • After decades of working with marketers, Mauro believes that honesty is the best way to promote a product. 57:29

Resources Mentioned:

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (link: http://spoti.fi/2mCUGnC)

Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

Gary Goodman’s Creative Picks: Visual Metaphor

Happy 2021 to everyone out there! I thought I’d start this year’s update with a few choice spots that use compelling visual devices or metaphors as the main driver for their messages. If you want to be making “breakthrough” creative for your clients, then there’s no better place to start than with the all-important “visual hook.”

Let’s take a look at a few examples of brands that got it right over the last 30 days.

IKEA: “Fortune Favors the Frugal”

Let’s kick things off with this amazing 1:00 film from Ikea that tackles the all-important issue of saving our planet from climate change. It’s a daunting message to champion for a company that makes massive warehouses filled with STUFF, but it’s a masterclass example of how a shift of perspective with the right creative execution can put a brand in the driver’s seat. 

Why it matters:  After four years of an administration that ignored the issue, Climate change will once again be a hot topic in 2021. Brands that align with the right issues and take causal marketing seriously have the opportunity to win allegiance and brand love from their audiences.  The key to successful causal marketing is to make sure that it organically aligns with the brand’s tenets and that the message feels authentic and comes from a human or product truth. In this case, IKEA wants us to consider changing our behaviors to prevent the collection of unnecessary waste. Luckily, they’ve got products to help us rethink how we reduce the use of plastic containers, disposable coffee cups, shopping bags, inefficient light bulbs and appliances like washers & dryers. The message feels honest and reminds us all that there are better ways to reduce waste. IKEA doesn’t own this message and none of the products they’re recommending are unique to their catalog, but that’s not really the point. Sure, IKEA would love for you to buy their products, but even if you don’t, they still win in the brand love department for taking a stand.

The details: At this point, you’re saying that’s great Gary, but what about the all-important “visual hook?” Yes, there are countless ways to talk about climate change, but how do you make it entertaining and sticky as a commercial? Well, in this case IKEA hired the very talented Tom Kuntz, who most of us know from those crazy Old Spice spots, to bring his unique creative voice into the telling. I can just see the pitch: a giant meteor (the visual hook) made up of all our trash is hurtling towards the planet like a Michael Bay movie. Sound uplifting and feel-good? Not really, but that’s because I didn’t tell you that the tone would be right out of ‘Guardians of the Galaxy’ replete with a vintage walkman and retro 70’s soundtrack. The key to the spot is that as each of the people we meet demonstrates a better way to reduce waste, we see those items in the meteor cease to exist until nothing is left. Threat averted and everyone feels uplifted about saving our planet with the potential of a better world.

Google Photos: “Look at Your Photograph”

Next up, let’s pivot 180 degrees from disaster movie to the power of memes.

Why it matters:  Over at Ayzenberg we always aspire to make content that is fan-centric and feels as if it could’ve been born right out of talented fans making stuff for each other and their communities. In this spot for Google Photos, the marketing team clearly shares this philosophy and took their aim at past memes targeting a band people love to hate, Nickelback. 

The song “Photograph” was released in the early 00’s and seems like it would be the perfect nostalgia-filled soundtrack to promote Google Photos. The kicker here is that instead of going down that somewhat predictable path, they put a 2020 tweak on it and asked the band to come back and re-record it with new lyrics that revisit all of the memes that have been created about the band over the years, especially those featuring their lead singer Chad Kroeger’s hair. Herein lies the visual hook. A photographic trip down memory lane with Nickelback. Who doesn’t love a celebrity with a sense of humor who is willing to poke fun at themselves and some of their questionable past decisions? The result is a piece that feels right in the bullseye of an authentic fan-made piece, but with the polish and resources to do it at the highest level.

The details:  According to the band’s lead singer, Chad Kroeger “fifteen years ago, we had no idea that the photos on our mobile devices would become such a ubiquitous part of all of our lives. When Google approached us with the idea about marrying the song with Google Photos, we felt like it would be a fun and nostalgic way to give the song a lyrical refresh and share some of our favorite memories.” Apparently the band sent over 500 personal images for Google to consider and bring to life with the re-written lyrics. Luckily, “ramen hair” was at the top of the list!

Volkswagen: “TheWheel: ID.4 Electric SUV”

And finally, I wanted to close this week’s article with a visually dazzling spot for Volkswagen using one of the earliest forms of animation called the ‘zoetrope.’

Why it matters: If you haven’t heard of a zoetrope, let’s start with a quick history lesson. It was created in the mid 1800’s as a device to produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion.  And why should we care? Well, Volkswagen cleverly decided to announce their new electric SUV by showing the evolution of the wheel and the progress of humankind that got us to this point—all through the use of a series of exceedingly more intricate zoetropes. This visual hook is so compelling that you can’t help but be sucked into the magic of it all. Yes, these days with Visual FX and CGI we can make the impossible seem real, but there’s something awe inspiring when the illusion can be created in-camera using photos, drawings and physics. That ingenuity not only makes for a great spot, but also transcends the spot and carries into how we feel about the product. And that’s the real magic. To top it off, there’s an altruistic message that ties it all together that just feels right, “History is made, when it’s made for everyone.”

The details: The spot was apparently a “massive technical feat” filmed in a single shot in Prague. All of the zoetropes were built from scratch by a group of artisans and engineers. They had to hand-craft, test and build each unique machine with no CG or VFX to help create the illusion.

What We’re Reading—Week Of January 18th

Why Major Networks Are Investing In Streaming Services—And Advertisers Should Follow

Ad Age

According to an Advertiser Perceptions study by Tubi, advertisers now value streaming as much as or more than traditional linear television for a number of metrics, including total reach, quality of content and experience, measurement of metrics and demographics. 

Why it matters: The shift comes as major networks are responding to changes in viewership habits, leading them to acquire digital arms that already had the capability to quickly scale their streaming services. Now, more than two-thirds of advertisers plan to increase their streaming ad buys in the first half of 2021.

Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First


Profitero CEO Bryan Wiener believes that amid a backdrop of surging ecommerce ad spend, solving for both ecosystem alignment and data connectivity could take retail’s search marketing to heights that Google can’t.

Why it matters: The best way brands can position to win is to align budgets and use advanced media buying strategies that leverage product and advertising analytics.

Wall Street Buzz: Trends On Balancing Purpose And Profit


The ability to grade, score, evaluate and assess companies based on their impact on the world and on people is becoming a key factor in the investment logic among some of the largest investment funds.

Why it matters: If brands lack an active sustainability and social responsibility strategy, they risk being left behind in terms of capital access. If they do have one, they must ensure they have enough disclosure around it so that it becomes a clear part of their story.

What Did David Droga Know At 36 That He Didn’t ­­­­At 34, And Why It Matters To Rob Reilly


WPP chief executive Mark Read poached another senior executive from McCann, creative director Rob Reilly, to serve as WPP’s global creative director—a position in which former creative director of Saatchi & Saatchi David Droga believes creative output can’t be influenced. 

Why it matters: Reilly’s appointment potentially indicates that WPP is rethinking its commitment to digital operations at the expense of traditional strategy.

Increase Mobile Game Revenue With Cross-Platform Functionality


Mobile developers will likely take a hit from Apple’s new privacy-focused IDFA rules, and in response expand to other platforms to offset any fallout.

Why it matters: Developers who have their own login system, and handle the commerce part of it so that transactions are going through their layer, will be able to target offerings much better and in turn, drive higher margins with their players.

Domino’s Appoints Sarah Barron Chief Marketing Officer

This week in leadership updates, Domino’s names Sarah Barron as CMO and Apple TV+ appoints JP Richards as head of film marketing strategy.

Domino’s Hires Sarah Barron As Chief Marketing Officer

After the pandemic accelerated its digital transformation, Domino’s has merged its marketing and digital teams, and has tapped Sarah Barron as its new CMO.

Barron joins Domino’s from Costa Coffee, where she most recently served as chief growth officer.

Apple TV+ Names JP Richards Head Of Film Marketing Strategy

Apple TV+ has appointed JP Richards head of film marketing strategy, reports Deadline.

Previously, Richards spent six years at Warner Bros., most recently as co-president of worldwide marketing.

Walgreens Boots Alliance Global Chief Marketing Officer To Exit

Vineet Mehra, who held the dual title of global CMO and chief customer officer for Walgreens Boots Alliance, is stepping down after two years with the company.

Mehra is leaving to take on a new role as chief growth officer at a start-up in Silicon Valley.

Mehra first joined Walgreens in 2019 as global CMO after serving as chairman of the board for Effie Worldwide.

Planet Fitness Appoints Two New Directors To Its Board

Planet Fitness has expanded its board of directors with two hires—Bernard Acoca, chief executive and president for El Pollo Loco, and Christopher Tanco, executive vice president and chief operating officer for 7-Eleven.

The appointments bring Planet Fitness’ board to eight total directors.

Merkle Elevates Erin Hutchinson To Global Marketing And Communications Officer

This week in leadership updates, Merkle elevates Erin Hutchinson to global CMO, First Look Media names Jen O’Connell-Robertson SVP of marketing, Bed Bath & Beyond appoints new marketing leaders, Scopely hires Ben Webley as CMO, GoFundMe taps Musa Tariq as CMO and more.

Merkle Promotes Erin Hutchinson To Global Marketing And Communications Officer

Merkle has elevated Erin Hutchinson to global chief marketing and communications officer.

Hutchinson has been with Merkle for nearly 19 years, most recently as CMO of Merkle Americas.

First Look Media Hires Two New Marketing Leaders

According to Deadline, First Look Media has named Jen O’Connell-Robertson senior vice president of marketing, and Monica Bloom VP of marketing.

O’Connell-Robertson joins First Look from PBS Distribution, where she was VP of marketing.

Bloom was previously SVP and general manager at Tribeca Shortlist.

Bed Bath & Beyond Announces Updates To Marketing Leadership Team

Bed Bath & Beyond has appointed Kristi Argyilan to senior vice president of brand innovation, and Jim Reath to SVP of marketing.

Argyilan joins the business from Target, where she was president of its media company Roundel.

Reath was previously a senior marketer at Macy’s, where he led integrated omnichannel marketing.

Scopely Hires Ben Webley As Chief Marketing Officer

Scopely has named Ben Webley its new CMO.

Prior to Scopely, Webley worked as director of global marketing solutions for gaming at Facebook

GoFundMe Names Musa Tariq Chief Marketing Officer

GoFundMe has announced the hiring of Musa Tariq as CMO.

Prior to GoFundMe, Tariq was global head of marketing for Airbnb Experiences. He was also previously chief brand officer at Ford Motor Company.

GameStop Adds Three New Members To Board Of Directors 

GameStop has partnered with RC Ventures, producing the appointment of three new board directors—Alan Attal, Ryan Cohen and Jim Grube—to grow its ecommerce efforts.

Attal is the former CMO of Chewy Inc., Cohen is the founder and former CEO of Chewy and Grube most recently served as chief financial officer of Vacasa.

Valentino Taps Enzo Quarenghi As Chief Client Officer And Digital Acquisition

Valentino hired Enzo Quarenghi as its chief client officer and digital acquisition, a role that’s part of a new division led by chief executive Jacopo Venturini.

Quarenghi most recently worked as CEO of Visa Italy, and previously as vice president, client acquisition for American Express.

Ad Council Names Linda Yaccarino Chair Of Board

This week in leadership updates, Ad Council taps Linda Yaccarino as board chair, WineDirect names Andrea Smalling president of marketing and sales, KFC Malaysia CMO Angelina Villanueva steps down, EverQuote hires Craig Lister as CMO, Salesforce appoints Sarah Franklin as CMO, PacSun taps Jenn Washington for director of marketing and more.

Ad Council Appoints Linda Yaccarino As Board Chair

Linda Yaccarino, NBCUniversal chairman of global advertising and partnerships, has been appointed chair of the Ad Council’s board of directors.

Yaccarino replaces Facebook chief revenue officer David Fischer. Her term will end June 30, 2022 as the role of chair rotates among figures in four industries, including media companies, tech companies, ad agencies and advertisers.

WineDirect Names Andrea Smalling Vice President Of Marketing And Sales

WineDirect has announced the appointment of Andrea Smalling to VP of marketing and sales.

Smalling joins from McBride Sisters Wine Collection, where she was SVP of marketing for a little over a year. Prior to that, she was VP of marketing of wines for Mark Anthony Group.

KFC Malaysia Chief Marketing Officer Angelina Villanueva Exits

Angelina Villanueva, CMO of KFC Malaysia, has stepped down after five and a half years with the company to return to Singapore.

Villaneuva previously worked at Ogilvy for nearly 16 years.

EverQuote Taps Craig Lister As Chief Marketing Officer

EverQuote has hired Craig Lister as CMO, according to a press release.

Lister joins from NortonLifeLock, where he led global consumer acquisition efforts for Norton and LifeLock.

Salesforce Elevates Sarah Franklin To Chief Marketing Officer

Salesforce has replaced outgoing CMO Stephanie Buscemi with Sarah Franklin, a 13-year employee who most recently worked as executive vice president and general manager, Platform & AppExchange.

PacSun Names Jenn Washington Director Of Marketing

PacSun has hired Jenn Washington as director of marketing, reports WWD.

Washington joins from Gucci, where she worked as the senior men’s wear manager for over four years.

CVS Health Taps Michelle Peluso For Its First Chief Customer Officer 

CVS has welcomed IBM CMO Michelle Peluso as its first chief customer service officer.

Peluso will be tasked with revamping the customer experience and enhancing CVS Health’s digital strategy.

Peluso spent five years at IBM, where she spearheaded many of the company’s artificial intelligence initiatives and improved diversity within the tech industry, according to Forbes.

Salesforce Chief Marketing Officer Stephanie Buscemi Steps Down

Stephanie Buscemi is leaving her role as Salesforce CMO, according to Forbes.

A Salesforce spokesperson said that the company’s general manager of Platform, Sarah Franklin, will replace Buscemi, who’s been with the company since 2014.

Olympics Names Lara Silberbauer As Global Head Of Brand, Marketing And Digital

The International Olympic Committee has hired Lara Silberbauer as global head of brand, marketing and digital, reports Campaign.

Silberbauer joins from Viacom, where he served as senior vice president of MTV Digital Studios. Prior to Viacom, he was with Lego for nearly eight years.

Ford Elevates Andrew Frick To Vice President Of Sales

Andrew Frick has accepted a promotion from director of US sales at Ford to VP of sales in the US and Canada.

Frick has been with the company for 25 years.

Listen In: Home For The Holidays

Just like with the habits of yesterday, it’s time to throw out the formulas.

Ayzenberg CCO Gary Goodman chats with host Matt Bretz about changing norms and just plain old changes—something we have all experienced with a heightened frequency this past year. During the episode, we look to brands that are reformulating their public personae for one example of this.

Goodman also discusses how COVID has given us tools we’ll be using well beyond the pandemic and how it’s innovating how content creators are discovered. Lastly, we pick apart some select creative output that Gary finds particularly moving.

About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the a.network audience with actionable insights, enabling them to excel in their field.

Focus Brands Names New Marketing Leadership Roles

This week in leadership updates, Focus Brands names new marketing leadership, Lego hires Colette Burke as EVP and CCO and Mercato taps Jean-Michel Boujon as CMO.

Focus Brands Appoints New Marketing Leadership

Focus Brands, parent company of Cinnabon, Auntie Anne’s, Carvel, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s, has named new brand management and brand marketing roles.

Kendall Ware was appointed chief brand officer for Carvel and Cinnabon. Alisa Gmelich will assume the role of chief brand officer for Auntie Anne’s, and Cynthia Liu is now vice president of marketing for Auntie Anne’s. Lastly, Danielle Porto Parra has been named VP of marketing for McAlister’s Deli.

Lego Appoints Colette Burke To Executive Vice President And Chief Commercial Officer  

According to Toy News, the Lego Group has named Colette Burke EVP and CCO.

Prior to Lego, Burke spent nearly a decade at Bose Corporation, most recently as vice president, global consumer sales.

Mercato Taps Jean-Michel Boujon As Chief Marketing Officer

Mercato has brought on Jean-Michel Boujon as CMO.

Boujon joined Mercato from Getaround, where he served as VP of growth for over four years.

What We’re Reading—Week Of December 14th

Adidas Reviews Strategic Options For Reebok

The Business of Fashion

After purchasing Reebok in 2006 and redeeming its profitability in 2019, Adidas will announce its decision of whether to sell the division, potentially to VF Corp., parent company of Timberland and North Face.

Why it matters: The move is part of Adidas’ new five-year strategy. According to German publication Manager Magazin, chief executive Kasper Rorsted had hoped for about $2.4 billion from selling Reebok before the pandemic, but he would now be happy with less than that.

Could Gen Z Consumer Behavior Make Capitalism More Ethical?

Harvard Business Review

In an effort to support racial equity and enhance customer value, companies such as Netflix, Twitter and PayPal are transferring funds into black-owned banks. 

Why it matters: The move comes as Gen Z’s desire for brands to address social justice issues increases. 

How Leading Companies Are Innovating Remotely

MIT Sloan Management Review

According to a study that MIT conducted among 1,000 innovation leaders across 17 countries between April and August 2020, companies responded to the disruption of COVID-19 in one of two ways. Businesses that mostly ignored innovation, namely “mourners,” struggled to adapt, taking a conservative approach and re-purposing their offices. “Stormers,” or businesses that focused on innovation, such as Twitter and Amazon, focused on increasing interactions with their audiences to inspire loyalty.

Why it matters: Innovation in a remote work model will require defining a schedule and sticking to it, introducing service culture, turning leaders into stewards and letting employees own customer relationships.

Inside Diageo North America’s Marketing Strategy


Edward Pilkington, Diageo North America chief marketing and innovation officer, says his team has responded to the drop in on-premise alcohol sales by considering new consumer dynamics, such as a rise in in-home consumption and mixology, online shopping and spending over $100 on luxury brands.

Why it matters: Brands that wish to survive the pandemic must pivot and ensure their media is as targeted as possible with more people in lockdowns. 

Pandemic And Programmatic Push Mobile Gaming Into A New Era

The Drum

According to Adverty co-founder and CEO Niklas Bakos, while in-game has all the makings of a major media channel, mobile specifically will dominate, making programmatic the only route forward into a sustainable in-game ad business.

Why this matters: Global mobile game downloads are projected to increase by 35.7 percent year-on-year in 2020 to 57 billion, up from 42 billion in 2019, reports  GamesIndustry.biz.