Virtual Marketing Teams With Planable Founder Xenia Muntean

On this 232nd episode of “Marketing Today,” I interview the founder of Planable, Xenia Muntean. Planable allows marketing teams to collaborate, and even more importantly, visualize the content that they are creating before posting it online.

Our conversation starts with Muntean’s experience growing up in the Republic of Moldova, a post-Soviet country in Eastern Europe. This environment taught Muntean the discipline, resiliency, and work ethic that led her to land on the Forbes 30 Under 30 list, though the journey wasn’t always smooth. Muntean says, “it’s only a path now looking back, connecting all the dots and looking backward.”

She then talks about how the problems with collaboration in her first marketing business led her to create Planable out of necessity. The best part about Planable is “the clarity that the tool gives you around your content.” Now, marketing teams all over the world use Planable to help “them simplify their content workflows.” Muntean then discusses how Planable is “more about the people than it is about the content itself” and removes miscommunication during collaboration. Finally, we discuss the current state of the world and the challenges that have been presented by the global pandemic. Muntean simply states, in the beginning,” uncertainty was the biggest challenge.”

Highlights from this week’s “Marketing Today”:

  • Xenia was born and raised in the Republic of Moldova, a post-Soviet country in Eastern Europe. 1:27
  • Xenia learned a lot about independence, resilience, and survival from spending her life in such a unique country. 2:08
  • The path from Moldova to Forbes 30-Under-30 list was a long one filled with its unique challenges. 3:00
  • During her second year in university, Xenia started her first social media marketing business. 3:58
  • Collaborating with clients and her team while trying to build incredible content was a very big struggle at first. 4:46
  • Planable was built out of a necessity to collaborate on content with both clients and employees. 5:49
  • In a country that was not her own, pitching to the venture industry in London was made easier by a welcoming community. 6:52
  • Tech Stars was made up of a majority of female CEOs, which made the transition that much more comfortable for Xenia. 7:49
  • Xenia built her business on what she could control and didn’t pay attention to any bias towards her as a woman. 8:46
  • Planable is designed for teams to collaborate on content and is used by companies all over the world. 9:10
  • As a workflow system, Planable allows social media teams to visualize and coordinate content before it is ever posted. 10:30
  • Planable takes the guessing out of posting content on social media. 11:30
  • B2B marketing for Planable relies a lot on inbound marketing and just recently started using influencers. 11:44
  • The first season of the People of Marketing Podcast is wrapping up and has proved very difficult but useful as a marketing tool. 13:27
  • Xenia has used her podcast to listen to the journeys and challenges that marketing leaders have faced on their way to the top. 14:20
  • Planable focuses on the people in the marketing teams rather than the content itself. 15:20
  • Though the ongoing pandemic didn’t change the product, it did change how Planable had to communicate the product to clients and potential clients. 16:28
  • Offering a free trial and discounts was Planable’s way of helping clients that might be going through financial struggles. 17:20
  • Cuts may have hit the marketing space the hardest, and COVID slowed the expected growth for collaboration tools. 18:50
  • Embracing remote work requires an understanding of the issues and challenges that are facing your team. 20:16
  • Planable replaces all the tools that present opportunities for gaps in communication and clarity. 21:28
  • Xenia’s Facebook business, crafting jewelry with her mother, taught her quite a bit about discipline and work ethic. 22:28
  • Do whatever you can to stay out of your own way; you are capable of amazing things. 23:50
  • The multitude of companies in the alternative-meat industry inspires Xenia with how they market themselves. 26:03
  • Silos are the largest threat to marketing teams in the current world environment. 26:57

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

Sinclair Names John Zeigler As Its First Chief Marketing Officer

This week in leadership updates, Sinclair Broadcast Group Inc. appoints John Zeigler as its first CMO and McDonald’s appoints Reggie J. Miller as VP and global diversity, equity and inclusion officer.

Sinclair Broadcast Group Inc. Hires John Zeigler As First Chief Marketing Officer

Sinclair has appointed John Zeigler as its first CMO, according to the Baltimore Business Journal.

In the newly created role, Zeigler will focus on marketing strategy for all of Sinclair’s affiliate television stations and 21 regional sports networks.

Zeigler joins Sinclair from the YES Network, where he served as vice president overseeing marketing. Prior to YES Network, he worked at Z Living Network, WGN America and other local stations.

McDonald’s Hires Reggie J. Miller As Vice President And Global Diversity, Equity And Inclusion Officer

McDonald’s has announced the appointment of Reggie J. Miller to VP and global diversity, equity and inclusion officer.

Miller comes from VF Corporation, where he most recently served as VP of global inclusion and diversity and implemented the company’s first-ever formal diversity and inclusion strategy.

Prior to working at VF Corporation, Miller was director of diversity strategy and support for Walmart US stores.

Esteé Lauder Launches Voice-Activated Sampling Campaign On Spotify To Promote Its New Product

Amid a backdrop of increased audio streaming among consumers, Estée Lauder has partnered with Spotify on a voice-activated campaign to promote the new iteration of its Advanced Night Repair serum, which the brand launched in August.

The campaign includes a voice-activated sampling program that lets listeners request a sample of Estée Lauder’s new product, making it the first of its kind on Spotify. Those with a free Spotify subscription can use their Google Home to request a sample of Advanced Night Repair.

Users can also create a personalized playlist to complement their nighttime skincare routines. Each playlist, which is based on the user’s Spotify streaming history via a customized microsite, will feature calming sounds and short audio messages that speak to the importance of a nighttime skincare regimen. The playlists will refresh weekly.

In-person beauty try-ons, which are key drivers of skincare and makeup purchases, ground to a near halt when the crisis hit and authorities ordered nonessential businesses to close. 

In response, many brands have pivoted to virtual try-on experiences to recreate the offline shopping experience for beauty enthusiasts. Nevertheless, McKinsey found that the beauty industry will decline by 30-35 percent this year.

By the end of March, Estée Lauder’s quarterly sales declined by 11 percent to $3.35 billion and profits decreased 14 percent. During the brand’s fiscal fourth quarter, which ended June 30, skincare sales increased by three percent despite makeup sales dropping by 61 percent.

After an initial slump brought on by the pandemic, Spotify’s Q2 revenue grew 11.1 percent year-over. At the end of Q2, Spotify had 299 million monthly active users (MAUs) and 138 million paying subscribers, according to the Wall Street Journal. The company will release its Q3 2020 earnings tomorrow.

Levi’s Elevates Chief Marketing Officer Jen Sey To Brand President

This week in leadership updates, Levi’s promotes CMO Jen Sey to brand president, Hyatt Regency Aruba appoints Denise Florio as director of sales, marketing and events, Riot Games hires Jason Bunge as CMO and more.

Levi’s Names Its Chief Marketing Officer Jen Sey As Brand President

As part of a series of leadership changes at Levi’s, the company has elevated its CMO, Jen Sey, to brand president.

Sey has been with Levi’s for nearly 22 years.

According to the press release, the company is capitalizing on the pandemic-induced shifts in consumer behavior to focus on direct-to-consumer and the digitization of the brand.

Hyatt Regency Aruba Hires Denise Florio As Director Of Sales, Marketing And Events

Denise Florio has joined Hyatt Regency Aruba Resort Spa and Casino as director of sales, marketing and events.

Florio’s appointment comes after the resort’s recent multimillion-dollar renovation.

Before joining Hyatt Regency Aruba, Florio served as corporate director of learning and development for Hyatt Hotels Corporation.

Riot Games Names Jason Bunge As Chief Marketing Officer

Riot Games has announced the appointment of Jason Bunge to CMO.

In his new role, Bunge will oversee Riot Games’ game marketing, product publishing and global strategy teams.

Prior to joining Riot Games, Bunge served as senior vice president of brand management and marketing for Electronic Arts.

Instacart Hires Ariel Bardin As Senior Vice President Of Product

Instacart has announced the appointment of Ariel Bardin to SVP of product.

Before joining Instacart, Bardin spent the last 15-plus years at Google, where he most recently oversaw YouTube’s full suite of creator products as VP of product management.  

InterPrice Technologies, Inc. Appoints Anne Daley As Chief Marketing Officer

Anne Daley has joined InterPrice Technologies, Inc. as partner and CMO, according to a press release.

Most recently, Daley served as a managing director at Barclay’s investment-grade syndicate. Prior to joining Barclay’s, Daley was a senior member in-syndicate at Goldman Sachs.

Preferred Hotels & Resorts Elevates Caroline Klein To Chief Communications Officer

Caroline Klein has accepted a promotion as chief communications officer of Preferred Hotels & Resorts.

As part of her new role, Klein will also serve as chief communications officer of Preferred’s sister division PHG Consulting.

Klein joined Preferred in August 2012, first as senior manager of public relations for the Americas and most recently as executive vice president of corporate communications and public relations.

Ad Council Elects New Members To Its Board Of Directors    

The Ad Council has announced new members to its board of directors. In addition, Hayley Romer, chief revenue officer and publisher of The Atlantic, has been appointed secretary of the board.

New members of the Ad Council board include:

  • David Cohen, CEO, Interactive Advertising Bureau (IAB)
  • Seth Dallaire, Chief Revenue Officer, Instacart
  • Leslie Gillin, CMO, JPMorgan Chase
  • Michael Guth, SVP and CMO, Spectrum Reach, the advertising sales business of Charter Communications
  • Elizabeth Herbst-Brady, VP, Head of North American Sales & Global Client Solutions, Verizon Media
  • Lee Hurley, CMO, Northwestern Mutual
  • Sean Lyons, Global CEO, R/GA
  • Scott Kelliher, Head of Brand Advertising & Partnerships, eBay Ads
  • Matt Kohan, VP, Marketing Culture & Capabilities, Anheuser-Busch
  • Suzanne Kounkel, Chief Marketing Officer, Deloitte
  • Barri Rafferty, EVP, Head of Communications, Wells Fargo
  • Elizabeth Rutledge, CMO, American Express
  • Cara Sabin, CEO, Sundial Brands, Unilever
  • Melissa Selcher, Chief Marketing and Communications Officer, LinkedIn
  • Raj Singhal, COO, Huge
  • Tim Sims, Chief Revenue Officer, The Trade Desk
  • Marisa Thalberg, EVP, Chief Brand and Marketing officer, Lowe’s
  • Alicia Tillman, Global Chief Marketing Officer, SAP
  • Sebastian Tomich, Global Head of Advertising, Marketing Solutions, New York Times
  • Mark Zagorski, CEO, DoubleVerify

Doing Good With Good Man Brand CMO Nancy Richardson

On this 231st episode of “Marketing Today,” I interview Good Man Brand CMO Nancy Richardson. Richardson has held executive positions at companies like Starbucks and Lululemon, and that experience led her to where she is today.

We kick off our conversation talking about Richardson’s past, how being born and raised in Hawaii led her to a career that she just wasn’t happy with, and how her competitive nature from her soccer-playing days brought her into the marketing field. Holding executive positions for a series of startups and fast-growth companies taught Richardson the value of a dollar. “When you have a company that has a finite amount of money in the bank, you have to be so strategic and work with your partners to keep it alive.”

Richardson dives into her ventures. She founded Mom and Pop Shop, a company that pools readily available marketing talent to avoid contracting agencies’ overhead. Her desire to provide value inspired her to write “Work Freely,” a book about loving life and your job at the same time, with the idea “to create something that can help other people.” Next, Richardson talks all about working for Russell Wilson’s Good Man Brand, where “impact is the strategy; revenue is the result.” Good Man Brand creates clothing and shoes “that are made to flex between home, work, and day.” Aligned with a plethora of foundations aimed at changing the world for the better, Richardson and Good Man Brand want to show the world that “doing business and doing good are the same thing!”

Highlights from this week’s “Marketing Today”:

  • Nancy’s past as a competitive soccer player and strategy-driven mindset led her to practice kickboxing and jiu-jitsu. 1:43
  • Born and raised in Hawaii, Nancy eventually found herself in a banking career that she wanted no part of. 2:22
  • Nancy landed her first marketing role at Starbucks, which led her to become VP at Lululemon. 2:45
  • Learning how to build a company from the ground up led Nancy to join Good Man Brand. 3:20
  • Mom and Pop Shop was built out of necessity to stay agile with readily available marketing talent without the overhead. 5:08
  • Work Freely, Nancy’s book, shows people how to love their job and their life simultaneously. 6:00
  • It took Nancy 3 years to write her book, three years filled with self-doubt and vulnerability. 6:54
  • Russel Wilson and his cofounders founded Good Man Brand to create a large-scale positive impact. 7:44
  • 3% of every sale is donated to the Why Not You Foundation to enable and power today’s youth. 8:30
  • Every $100 donated to Friend’s of the Children provides mentors for children that need the most help. 9:05
  • The Everyday Hero Project aims to lead, inspire, and live by highlighting everyday heroes nominated in their communities. 9:57
  • Everyday heroes do what they do to make a positive impact, not so much for the recognition. 10:50
  • The goal is to tell a bigger story around being an everyday hero and what that means to those affected. 11:24
  • Good Man Brand takes a unique approach when it comes to prioritizing impact over revenue. 12:29
  • With impact as a strategy and revenue, as a result, Good Man Brand has reached its target of over 300% growth year-over-year. 13:45
  • Doing business and doing good are completely aligned in Good Man Brand, allowing for positive impact and growth. 15:13
  • Having the right team and people have allowed Nancy to grow with the mindset of making her role obsolete. 16:24
  • Good Man Brand creates clothing that moves with you throughout the day. 18:27
  • There is an equation that relates to looking good, feeling good, and doing good. 19:17
  • Growing up in a traditional Chinese family showed Nancy that working hard isn’t enough to rise above. 19:49
  • You can learn the most from the people that you clash with the hardest. 21:14
  • Nancy invested in a firepit this summer to spend more quality time with her family at home. 22:22
  • For Nancy, it’s about a movement of good brands that empower people and solve a problem. 23:30
  • Too much time is spent analyzing the past when it should be spent innovating for the future. 26:30

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Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

McDonald’s And J Balvin Debut Limited Edition Merch Collection

Following the addition of J Balvin’s signature meal to its menu, McDonald’s has released a 58-piece limited-edition merch collection with the reggaeton artist that includes an Oreo McFlurry-inspired bucket hat, fries-themed outdoor camping chair and order receipt tattoo sticker, among other items inspired by J Balvin’s favorite McDonald’s menu items.

The J Balvin and McDonald’s line of apparel and accessories features a splash of neon colors reminiscent of the ‘80s and includes a pink and yellow fries bed sheet, hamburger lounge slippers, logo snapbacks, tees, sweatshirts, sunglasses, a watch and more. Prices range from $4 to $180.

The J Balvin Meal is available for purchase in restaurants for carry-out, at drive-thru, via McDelivery or through the McDonald’s app, from October 5 to November 1. Those who order via the app receive a free Oreo McFlurry.

McDonald’s foray into direct-to-consumer (DTC) fashion began in December last year when it launched its first-ever online popup shop giving US fans year-round access to exclusive items.

More recently, McDonald’s has reimagined its role in popular culture by doing multi-tier collaborations with popular music artists. On September 8, McDonald’s rolled out rapper Travis Scott’s go-to order, the Cactus Jack meal, available for $6 only on the McDonald’s app. In addition, the partnership saw the launch of a capsule merch collection and a national commercial. The apparel sold out in days.

Phase two of McDonald’s activation with Scott, which the brand rolled out three weeks later, included a Twitter sweepstakes to win one of five handmade Travis Scott action figures. To enter, fans were required to quote tweet this post with the caption, “Cactus Jack sent me to @McDonalds #CactusJackSweepstakes.” The post saw 48,7000 quote tweets, nearly 8,000 retweets and 33,600 likes.

McDonald’s may have boosted its sales and drove up its stock price with the celebrity-powered signature meals, but a Vice report reveals the fast-food giant’s potential motive for putting a celebrity on its menu for the first since 1992: to cover up racial discrimination lawsuits filed by a pair of black former McDonald’s executives and 52 franchise owners.

The first lawsuit claims that the number of black employees in leadership roles at McDonald’s declined from 42 in 2014 to just seven by last year. The latter suit claims that McDonald’s subjected the franchise owners to “systematic and covert racial discrimination” over the span of decades.

In July, McDonald’s launched a $500,000 scholarship fund to help students attending historically black colleges and universities (HBCUs). More recently, in October McDonald’s announced its new partnership with Essence Girls United, Thurgood Marshall College Fund and iHeart Media to provide the black community with mentorship opportunities, seed capital for entrepreneurs and college scholarships.

Listen In: The Family That Works Together, Stays Together

(Originally aired October 20th on LinkedIn Live.)

On today’s episode of Listen In, Matt Bretz chats with LGBTQIA+ Activist and Creative Producer Daniella Carter.

The discussion explores how agencies and studios can connect directly with black creators through, an initiative that is making a bridge between black creators and clients who need their talent.

About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the audience with actionable insights, enabling them to excel in their field.

“I Quit” TV Show Star, Mike D’s BBQ

On this 230th episode of “Marketing Today,” I interview Michael De Los Santos, founder of Mike D’s BBQ. Mike is a part of the entrepreneurs being profiled on the Discovery Channel Show, I Quit.

We start our conversation with Mike’s background and how he found his way into the world of BBQ. With previous experience in the nonprofit sector and fighting for social justice, Mike believes that “if you have food, you can bring anybody in town to the table to talk while they’re eating.” Then, Mike dives into his experience on the Discovery Channel reality show, I Quit, and how it has taught him so much about the benefits of networking and being uncomfortable.

Mike approaches his marketing and advertising in two ways; “one, to get sales, and two, to build that brand awareness, so people know who you are.” We talked about Mike’s experience as a father when he lost his 6-month old son and how it changed his perspective on life. “Go after all your passions and what makes you happy. Otherwise, you might not get the chance to do that.” Lastly, Mike elaborates on the challenges and opportunities that come with the world’s current climate, both from social justice to the pandemic!

Highlights from this week’s “Marketing Today”:

  • Mike grew up all over the place but made his way to Durham. 1:28
  • Becoming a reality star was never something that Mike wanted to do. 2:14
  • Mike D’s BBQ is a line of sauces and dry rubs that emerged on the scene in 2014 and have exploded ever since. 2:47
  • The draw to BBQ came from a love of the North Carolina BBQ that Mike would eat as a kid. 3:28
  • Different regions have their own styles of BBQ, and Mike tries to combine the best of all worlds. 4:41
  • Before getting into the world of BBQ, Mike and his wife were fighting for economic justice. 6:42
  • Getting people together over food is more effective than other methods. 7:54
  • It was a difficult transition from a steady paycheck to the life of an entrepreneur with a family. 8:44
  • Mike and his wife are very used to working together, so running a business together has been a smooth process. 10:05
  • Hispanic and African American roots inspired the unique flavors that one can find at Mike D’s BBQ. 11:23
  • Brisket is Mike’s favorite meat to work with, even though it is usually a Texas thing. 12:24
  • Working with the show has given Mike the ability to be comfortable with being uncomfortable. 13:20
  • What it was like working with three very outgoing and successful people as an introvert. 14:55
  • Now more than ever, businesses have to learn how to pivot when things aren’t working. 16:13
  • After making his first sale and winning an award, Mike knew that he was onto something and had a business. 17:45
  • Having an already-established online business helped Mike D’s pivot with the global pandemic. 18:48
  • Advertising/marketing to grow sales vs. advertising/marketing to increase brand recognition. 20:23
  • Social media ads and brand-awareness sponsorships are working very well right now. 21:02
  • Working with NASCAR isn’t as difficult when working with the family-owned teams. 22:25
  • Living in a military family and moving around all the time prepared Mike to pivot and market himself. 24:41
  • Losing his son at only 6-months old changed Mike’s perspective on life. 25:34
  • Mike’s book, My Heart Warrior, chronicled the experience of losing a child through the father’s eyes. 27:04
  • Make no excuses. Pursue what makes you happy in the long-term because at the end of the day that’s what matters. 29:22
  • Right now, there is a lot of support to help black businesses, and TheNileList is doing a great job of helping people do that. 31:30
  • There’s an opportunity to show the black community that their lives matter, but it must be done in the right way. 32:59
  • Marketing with other marketers is an excellent opportunity to become a national brand. 34:13

Resources Mentioned:

Subscribe to the podcast:

Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

NBCUniversal Elevates Linda Yaccarino To Chairperson Of Global Advertising And Partnerships

This week in leadership updates, NBCUniversal promotes Linda Yaccarino to chairperson of global advertising and partnerships, Yum! Brands appoints Lauren Hobart to its board of directors, Blaze Pizza names Vince Szwajkowski as CMO, Qdoba hires Jeannie Cho as CMO, Virgin global chief brand officer Lisa Thomas steps down, Dalila Wilson-Scott accepts a promotion as Comcast’s executive VP and chief diversity officer and more.

NBCUniversal Promotes Linda Yaccarino To Chairperson Of Global Advertising And Partnerships

According to a press release, Linda Yaccarino has been elevated to NBCUniversal’s chairperson of global advertising and partnerships.

Yaccarino adds data strategy unit, local and regional sports network sales and cross-company strategic initiatives to her purview, in addition to global and national sales.

Since joining NBCUniversal in 2011, Yaccarino has led the growth of the company’s advertising sales efforts to a $10 billion-plus business annually.

The news follows NBCUniversal’s fusion of linear and digital assets as one platform and the launch of Peacock earlier this year.

Yum! Brands Appoints Lauren Hobart To Board Of Directors

Yum! Brands Inc. has appointed Lauren Hobart, president of Dick’s Sporting Goods, to its board of directors, effective November 12.

Hobart first joined Dick’s in 2011 and has held leadership roles including executive vice president, chief customer and digital officer and chief marketing officer. She has been president of Dick’s since 2017.

Prior to joining Dick’s, Hobart spent 14 years at PepsiCo in various strategic planning and marketing roles.

Blaze Pizza Names Vince Szwajkowski As Chief Marketing Officer

Blaze Pizza has announced the appointment of Vince Szwajkowski to CMO.

Before joining Blaze, Szwajkowski served as CMO for ArcLight Cinemas and Pacific Theaters, where he built and launched the new ArcLight brand platform.

Qdoba Hires Jeannie Cho As Chief Marketing Officer

Qdoba has named Jeannie Cho as its CMO.

Most recently, Cho served as the vice president of marketing of PepsiCo’s Frito-Lay portfolio. Prior to that, she was vice president of marketing, global brands, namely Lay’s, Doritos and Cheetos.

Comcast Promotes Dalila Wilson-Scott To Executive Vice President And Chief Diversity Officer

Dalila Wilson-Scott has accepted a promotion as Comcast’s executive VP and chief diversity officer, reports Variety.

Wilson-Scott will continue to head up the Comcast NBCUniversal Foundation and the company’s community impact initiatives, which she has since joining Comcast.

Prior to joining Comcast, Wilson-Scott worked for over 15 years at JPMorgan Chase as head of global philanthropy and president of the JPMorgan Chase Foundation.

Icahn Automotive Names Deborah Brundage As Chief Marketing Officer

Icahn Automotives, the parent company of Pep Boys, has hired Deborah Brundage as CMO.

In her new role, Brundage will direct the company’s marketing and customer experience strategies, with a strong focus on consumer insights and digital engagement.

Brundage comes to Icahn Automotives from Monro Inc., where she served as CMO. Prior to Monro, she spent nearly 17 years at Procter & Gamble.

What We’re Reading—Week Of October 5th

A sample of the marketing and advertising news we’re reading this week.

Only Existing Market Leaders Are Benefiting From Coronavirus Lockdowns

The Drum

One unintended consequence of the pandemic is it has increased opportunities for market leaders and intensified the competition among other market followers.

Why it matters: Online ordering and new distribution models necessitate a greater need for small businesses to create quality marketing and focus on physical delivery.

Amazon Invests Big In People Amidst The Pandemic-Why This Is Good For Its Brand


In two separate announcements, Amazon said it would create 33,000 new positions and hire an additional 133,000 employees. As a result, Amazon will reach about 1 million employees worldwide.  

Why it matters: A hiring spree during the pandemic reflects Amazon’s commitment to upskilling its workforce and mastering the new normal market driven by digital transformation.

P&G’s Secret Highlights How Women Bear Outsized Burden Of Pandemic In New Ads

Ad Age

Secret Deodorant partnered with YWCA to launch a campaign called #RaiseItUp, which includes a “Secret Missions” fund that will provide direct assistance to women in the form of childcare, career development and other areas to better the lives of women and their families.

Why it matters: The campaign is Secret’s response to the widening gender pay gap exacerbated by the pandemic. According to McKinsey & Company’s “Women in the Workplace 2020” study, black women and women of color are more likely to have been laid off or furloughed during the crisis.

Bloomberg: ‘For Us, First-Party Data Just Makes Sense’


When asked about Bloomberg’s approach to first-party data, Julia Beizer, chief product officer at Bloomberg Media, said: “We’ve done cool work with propensity modeling and building out a fully functioning marketing apparatus for on and off-platform marketing based on what we know about our users.”

Why it matters: Bloomberg’s new lifestyle site Bloomberg Wealth, which recently launched, is a result of feedback from subscribers who said they want more personal finance content from the site.

Ad Age’s List Of The 40 People Under Age 40 Shaping The Marketing, Media And Agency Industries

Ad Age

Among Ad Age’s list of the young movers and shakers transforming marketing is Natasha Aarons, head of multicultural marketing at Google and the daughter of Jamaican immigrants.

Why it matters: Aarons scaled Google’s Pixel influencer team from 29 individuals to a diverse network of over 500.