This week in leadership updates, the Minnesota Vikings appoint Martin Nance as EVP and CMO, Snapchat hires Doug Frisbie as VP of business marketing, Forbes announces its third annual CMO Next List, the San Diego Padres taps Chris Connolly as SVP of marketing, Spin Media names Mark Stroman CMO, Hallmark’s Mahogany Brand hires Alexis Kerr as VP, Happy Money taps Sadira Furlow as CMO and more.
Minnesota Vikings Hire Martin Nance As Chief Marketing Officer
The Vikings named its former receiver, Martin Nance, as the team’s executive vice president and CMO.
Nance most recently served as senior director of marketing and sports intelligence at Gatorade.
Spin Media Taps Mark Stroman As Chief Marketing Officer
Spin Media has named Mark Stroman as its new CMO.
Stroman joins from McGhee Entertainment, where he spent over 11 years as senior vice president of marketing and sales.
Hallmark Cards Appoints Alexis Kerr As Vice President Of Mahogany Brand
Hallmark Cards, Inc. has named Alexis Kerr as VP of the Hallmark Mahogany Brand, the company’s greeting card line that celebrates black cultures.
Previously, Kerr served as head of multicultural marketing at Cadillac.
Happy Money Hires Sadira Furlow As Chief Marketing Officer
Happy Money has tapped Sadira Furlow as its new CMO.
Furlow joins Happy Money from PepsiCo, where she was VP of marketing for Frito-Lay.
Snapchat Appoints Doug Frisbie As Vice President Of Business Marketing
Snapchat has named Doug Frisbee as its new VP of business marketing.
Frisbee most recently served as the head of business marketing for North America at Facebook.
Forbes Announces Its Third Annual ‘CMO Next’ List
Forbes’ third annual CMO Next List spotlights marketing leaders who are revolutionizing and redefining their role, their business and the marketing industry.
Distinguished picks include Melissa Grady, CMO, Cadillac; Jessie Becker, SVP of Marketing, Impossible Foods; Tesa Aragones, CMO, Discord; Everette Taylor, CMO, Artsy; and Nick Tran, Head of Global Marketing, TikTok.
Padres Tap Chris Connolly As Senior Vice President Of Marketing
The San Diego Padres has hired Chris Connolly as the team’s SVP of marketing.
Connolly joins from Disney, where he led consumer marketing for the Disneyland Resort.
Gatorade Taps Kalen Thornton As Chief Marketing Officer
Kalen Thornton, former vice president of Nike men’s brand North America, has joined Gatorade as the company’s new CMO.
Thornton worked at Nike for the last decade. He replaces Andrew Hartshorn, who exited Gatorade last year.
Goodwill Hires Onney Crawley As Chief Marketing Officer
Goodwill has announced the appointment of Onney Crawley to CMO.
Crawley joins Goodwill from Serta Simmons Bedding, where she worked for six years, most recently as marketing vice president. Prior to Serta, Crawley was marketing director of Sears’ Craftsman brand.