Ayzenberg junior strategist Ashley Otah surfaces the latest trends at play in the world of culture and entertainment.
What are the most important things for a brand to do in order to be influential within youth culture? Participants say being transparent, taking a stance on social issues, and hiring and involving more diverse employees at all levels.
Simple, sleek and extremely unique. Heinz and Wieden+Kennedy NY launch the packet roller to ensure no drop of condiment gets wasted.
Lil Nas X
The marketer of the moment is none other than Lil Nas X. He gave birth to his debut project ‘Montero” with a whirlwind of a rollout. From visuals, social impact, and a nostalgic feeling many have been missing, Lil Nas didn’t skip a beat.