Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends.
Lego – Build Big Feelings
One block at a time. Lego is helping individuals navigate life and significant events through its iconic building blocks. Recognizing children have 6% of the vocabulary of adults, the company has released resources that include how to talk about war and conflict, children’s mental health, and most recently, a jar of feelings. The feelings jar is a sustainable way of checking in on what matters most and creatively keeping a running tab of emotions. The healthy, simple yet powerful tools showcase how brands can stick to their identities while evolving with current global events.
Twitter is reportedly pausing features like communities and newsletters to refocus on personalization and growth. Employees will switch gears from hit features such as Spaces to focus on the company’s immediate needs. The introduction and maintenance of many products may appeal to brands today, but sustainability and longevity are not something to think about tomorrow.
Pinterest X The Yes
The power of Pinterest. Pinterest, the image sharing and social media service, has acquired The Yes, a personalized shopping platform for women’s fashion. The acquisition highlights a pattern of connecting current services with powerful technology that creates hyper-personalization and ease of use. The intersection of fashion, technology, and shopping is becoming blurred as demand grows for personalized yet trend-forward goods and services. The evolution can be seen in the continuous collaborations throughout the physical and digital world. The power of AI coupled with native functionality is the way of the future.
Mobile Gaming
With the mobile gaming industry reaching an estimated worth of $98 billion, brands are embracing mobile gaming as a premiere and efficient way to reach a new type of engaged consumer: the G-Shopper. With mobile gamers spending an average of three hours a week playing their favorite games, these G-Shoppers are more engaged with ads—72 percent of mobile gamers understand the importance of advertising impacting their gaming experience and, thus, are more likely to engage with these ads. This is where premium in-app publishers like Ironsource, AdColony, and UnityAds come into play for advertisers to reach users in-game.
