This week in leadership updates, JCPenney hires John Aylward as new chief marketing officer, Bark, Inc., taps Cindy Gustafson as chief marketing officer, Snipes scouts Rich Foster as chief marketing officer and more.

JCPenney Hires John Aylward As New Chief Marketing Officer

JCPenney has tapped John Aylward as its new chief marketing officer according to a press release from the department store chain.

Aylward joins from international humanitarian NGO, where he spent the last five years as chief marketing officer.

Bark Inc. Appoints Cindy Gustafson As Chief Marketing Officer

Bark Inc. has named Cindy Gustafson as chief marketing officer.

Gustafson most recently served as chief marketing officer at WeightWatchers, where she also once held the position of senior vice president of global marketing.

Snipes Taps Rich Foster As Chief Marketing Officer

Snipes has appointed Rich Foster chief marketing officer, reports WWD.

Foster, who has 11 years of experience in digital marketing and media relations, joins the sneaker retailer from Sony Music Entertainment where he held several marketing leadership roles including vice president of marketing at Epic Records.

Bazooka Candy Brands Promotes Becky Silberfarb To Vice President Of Brand Marketing

Bazooka Candy Brands, a division of The Bazooka Companies Inc., has elevated Becky Silberfarb to vice president of brand marketing for the Americas, according to a press release.

Silberfarb previously held the position of senior director of marketing.

Twilio Scouts Joyce Kim As Chief Marketing Officer

Twilio has named Joyce Kim chief marketing officer.

Kim joins Twilio from Genesys where she was executive vice president and chief marketing officer.

Paramount Elevates Marco Nobili And Olivier Jollet To Key Global Streaming Roles

As part of a rapid expansion of its international streaming services and on the heels of chief executive officer Bob Bakish’s news that Paramount+ will soon launch in the UK and South Korea (and in India next year), Paramount Global has promoted Marco Nobili and Olivier Jollet to new key roles.

According to Deadline, Nobili has been promoted to executive vice president and international general manager of Paramount+, and Jollet has been promoted to senior vice president and general manager of Pluto TV International.

Previously, Nobili held marketing executive roles at Netflix, Amazon, Microsoft and Vodafone. Jollet was most recently Pluto TV’s managing director in Europe.