Two Rowers Have The Power To Go Further Lauren Arevalo-Downes 13 years ago Luke Birch and Jamie Sparks recently crossed the Atlantic in a challenge to become the youngest pair ever to row across the Atlantic. It was sponsored by Duracell, who made their branding in the discreet, appearing only via onboard signage and at the end with the tagline, “The power to go further.”Source: <a href="http://www.adweek.com/news/advertising-branding/ad-day-duracell-joins-2-guys-insane-boat-ride-across-atlantic-157081" target="_blank"><span data-amp-original-style="color: #0066cc;" class="amp-wp-0506ad9">AdWeek.com</span></a>
