Aaron Wollner is the CMO at Quontic Bank where he is helping lead the charge of becoming the first digital bank in the metaverse.
On the show today, Aaron and I discuss his path to become CMO, where he got his start, and how multi-variate testing and other analytical approaches led to his belief around how to be data-led in a responsible way. Later, we discuss how Quantic Bank is an adaptive digital bank and how they are pursuing banking in the metaverse.
In this episode, you’ll learn:
- How to innovate when you’re already digital-first
- The importance of investing in people, not technology
- What’s worth measuring and what’s not
Key Highlights
- [01:30] Aaron’s take on being data-driven
- [04:00] Aaron’s path to becoming CMO
- [06:47] What it means to be an adaptive digital bank
- [08:02] How Quontic was born
- [10:03] How to innovate a digital bank
- [11:37] Scaling and growing the market
- [14:01] Building brand guidelines
- [15:40] Investing in people versus technology
- [17:44] Balancing what’s worth measuring with what’s not
- [21:42] An experience that defines Aaron
- [24:06] Aaron’s advice to his younger self
- [26:49] Becoming the first digital bank in the digital metaverse
- [28:29] The brands and organizations Aaron follows
- [30:46] The biggest threat and opportunity for marketers
Resources Mentioned:
- Aaron Wollner
- Quontic Bank
- Forbes 2022 Best Online Bank
- Multivariate Testing (Wikipedia)
- Bitcoin Rewards Debit Card from Quontic Bank
- Steve Schnall, CEO of Quontic
- Wevo (testing and research partner mentioned)
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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.