Ben Cousins, general manager of EA’s Easy Studios, believes that future games will be platform agnostic and be based around free games with deep multiplayer experiences. He also has some very strong opinions about the traditional retail game market.
I can t think of anything more exploitative than gating all of your content behind having to pay someone $60, said Cousins. That s a really harsh business model if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it. If they don t like it they can walk away and they don t lose anything.
Source: Rock Paper Shotgun