“The marketing gurus behind brands such as Facebook, 2K, REVOLT and Nissan will delve into, and provide actionable advice about, the most important issues facing game marketers today, including exclusive research on next-gen gamers andinsights on future trends and key consumer behavior that will impact the way we need to market in this everchanging landscape,” said General Manager of GMS, Marci Yamaguchi Hughes, in an announcementof the initial lineup for their 2014 event.
The summit will gather some wide-ranging featured speakers so far, including Guy Longworth of Sony Entertainment, Jonathan Simpson-Bint of Twitch, Mike Lu of GREE, Peter Jonas of Facebook and Michael Awdish of Nissan. The focus of sessions will range from reaching the gaming community and social strategy to marketing on mobile.
Speaker and session highlights for the 2014 Game Marketing Summit include:
“Crafting Contagious Content” (Keynote)
- Jonah Berger – New York Times Bestselling Author of “Contagious: Why Things Catch On” and
- Marketing Professor at the Wharton School at the University of Pennsylvania
“Marketing Worth Sharing” (Keynote)
- Tom Fishburne – Founder & CEO, Marketoon Studios
“Influencing with Intent: Building your Social Strategy”
- Chris Thorne – Vice President, Media and Marketing, Electronic Arts
- Ryan Jones – Director of Communications, 2K
- Jake Katz – Vice President, Audience Insights & Strategy, REVOLT
- Wendy Zaas – Executive Vice President, Rogers & Cowan
“Gaming Evolved: The Changing Landscape”
- Guy Longworth – Senior Vice President, PlayStation Brand Marketing, Sony Computer Entertainment America
Greg Short – CEO and Founder of EEDAR
- “Off to the Races: How Strategic Partnerships Pay Off”
- Michael Awdish, Senior Manager, Interactive Marketing, Nissan North America
“The Persistent Dialogue: What It Takes to Talk to Gamers 24/7”
- Mike Lu – Vice President of Product, GREE
- N’Gai Croal – Founder and Principal, Hit Detection
For more information and to purchase tickets to the event, visit Game Marketing Summit’s site here.