With the Gears of War 3 beta getting started, fans are eager to get keys to the event. Cliff Bleszinski is having a lot of fun with this, asking fans to take pictures of themselves doing unusual things in order to get a key on twitter.
Not only that, but on Easter, the Gears of War 3 beta had male characters wearing a bunny mask. Most appreciated the gag, though some complained the ears gave away their positions in cover.
Source: Save and Quitting