If at first you don’t succeed, try something new. That’s exactly what Microsoft is doing with its venerable Internet Explorer browser.
Following the launch of a popular “Child of the 90’s” ad, the company has unveiled its latest commercial, which features a beautiful, hand-drawn Japanese animation style. In it, a young girl, Inori Aizawa, the “official mascot of the Internet Explorer,” is on the run from rogue Internet robots, but finds herself saved when she locates a shield with a monogrammed “I” on it, transforming into a warrior in the process.
Considering the popularity of the “90’s” ad (it led to a 57.8 percent hold of worldwide market share), this new commercial could be the next big viral campaign.
Source: Mashable