Ace Metrix noted that the People Play Real Life Duty ad for Call of Duty: Black Ops has drawn a mixed reaction from people. While male viewers ages 16-20 gave the ad an Ace Score of 770 out of total of 950 and female viewers age 36-49 scored the ad 518; it had an overall Ace Score of 644, almost 70 points above the video game category norm of 576.
This ad definitely caught people’s attention, having recorded one of the highest attention scores that we’ve seen, commented Peter Daboll, chief executive of Ace Metrix. The ad did better among males than females, but females under 35 still reacted positively. Women thirty-five and older did not like the ad, with many commenting about the violence, but then again they aren’t likely to be in the market for war-based video games.