Dennis Durkin, head of Microsoft’s Interactive Entertainment Business, recently talked about the importance of Xbox Live to the Xbox 360. He noted that Gold subscribers typically spend 3 hours a day on Live.
“Of our 25 million members, about half of them are subscribers to the business and pay us about $60 a year for that,” Durkin stated. “So it’s a very large business for us and for our partners.”
“This is a great opportunity for our media partners to stay connected with their customers and to sell them goods that they care about in their home,” he added. “Whether that’s game add-ons, movies, music, or clothing for their avatars, this is a very big business.”
Source: IGN