Over the past few months, both Meerkat and Twitter’s Periscope live streaming apps have gained a massive amount of users, streaming everything from their daily chores to popular events, like the recent Floyd Mayweather/Manny Pacquiao fight. But just how popular are these apps compared to more established social networks
Adweek recently reported that Horizon Media’s WHY Group recently posted a large infographic, breaking down the popularity numbers between Meerkat and Periscope compared to other services. You’ll find the full infographic below, but here’s a general breakdown of the numbers:
- In terms of who would try the Meerkat and Periscope applications, people within the age group of 18-34 are most likely, with 50 percent of those polled indicating interest. The lowest group, at seven percent, was those age 65 and up.
- Regarding the top factors driving interest in using the apps, 59 percent said they would download them because they were free. Closely behind with 43 percent is that they’re an easy way to share live events with others in real time, while 42 percent believe that they provide a new way to see what’s going on in the world. Only 32 percent, however, believe that it’s a good way to see what’s going on with friends and family.
- When it comes to how the apps would most likely be used, 53 percent said they would share life events with friends and family, while 35 percent would use them to socialize with friends.
- The biggest concerns of the app are noteworthy, as 49 percent believe they would wind up seeing uninteresting random videos, while 41 percent would see a negative effect on their mobile devices’ overall battery life.
- Where both apps could use improvement is with awareness. Snapchat, Instagram and Vine all have a larger user base across the board, with all age groups. Instagram has the most popularity, with Snapchat in second place and Vine in third. Meerkat and Periscope’s numbers are rather low, in the single digit to 12 percent range. (Keep in mind, though, that both of these apps are still rather new.)
So while the reach of both of these applications isn’t quite out there just yet, keep in mind that they’ll gain strength as they go on, and more and more users are likely to pick up on it as the year goes on. Despite some concerns with copyrighted material being broadcasted, it appears that Meerkat and Periscope aren’t likely to slow down anytime soon — if at all.
The infographic is below:
