By: Jessica Klein
Nielsen just came out with its Total Audience Report for the fourth quarter of 2014, which revealed that over 40 percent of US homes use an SVOD service (as of November that year). That’s up from 36 percent of US homes in Q4 of 2013.
Not only are these homes connected, they’re maximizing the use of their connected devices. According to Nielsen’s report, people in these homes watch almost 50 more minutes TV than a “typical TV home.”
Here are some other important stats you should know from the report…
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