Susan Panico, senior director of PlayStation Network for SCEA, says that the “Only on PSN” program is a big step for Sony. She believes this demonstrates how PSN is a top flight distribution platform.
“We’re pulling a lot of efforts together and really doubling down on PlayStation Network exclusives with this new program,” said Panico. “We’re not only promoting these titles with special promotion support in the PlayStation Store, but we’re also supporting it with an above the line digital advertising campaign across paid media as well as our internal media channels across PlayStation.com and PlayStation Home. We’re showing how when developers partner with us, with a managed platform we’re really helping promote their titles and getting them in front of the PlayStation Network community.”
“It’s always been part of our strategy to deliver unique experiences and IP to our audience that they can’t get anywhere else,” Panico added. “We look at it as part of our DNA to foster this creativity, and of course, a result of that is differentiating the platform. For indie publishers, we’re not sticking you out in the ether – you’re on a managed platform with lots of advertising support. We’ll make sure your game gets in front of the community. It’s also a win-win for the consumer because they’re getting a lot of great experiences and really maximizing the value of PS3 and PSN.”
Panico noted that success can be easier on PSN compared to something like the competitive App Store. “Because on that platform it is survival of the fittest and you really only get great success if you break into that top 20, but on our platform because it is managed and we do want to ensure we’re giving visibility to our community and marketing support behind this content, it’s a really great way for developers to not only have to invest little up front but they’re also getting the marketing machine of a large organization like PlayStation,” said Panico.
Source: IndustryGamers {link no longer active}