Ubisoft is feeling warm and fuzzy about the prospects for Assassin’s Creed II, and it plans to turn up the heat in the coming weeks with a big marketing spend. Talking to Gamesindustry.biz, Ubisoft UK head of marketing Murray Pannel says enormously positive feedback for the game has the publisher feeling as if it’s sitting on the franchise’s second blockbuster. He says while PR and marketing for the title began in the spring, the fruits of big spends such as TV ads and launch events will bear out in the early weeks of November. The title is slated for release on November 20.
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