Being Curious Enough To Fill The Gap With Bite’s Lindsay McCormick

Alan Hart

2 years ago

Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it’s the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world’s most sustainable personal care company.

Lindsay has built Bite into a multi-million-dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets, went viral in 2018, and since then, they’ve added several other products to the Bite brand umbrella.

In this episode, Lindsay and I discuss her path to founding the company and the moment she turned down a six-figure deal from both Mark Cuban and Kevin O’Leary on Shark Tank.

Listen to the full episode to learn more about filling a market gap and having an innovative mindset.

In this episode, you’ll learn:

Leaning into “filling the gap”
Sticking to what’s important
Having a “we can always be better” mindset

Key Highlights

[01:44] Lindsay’s favorite outdoor activities
[02:42] The path to founding Bite
[03:55] From TV to toothpaste
[05:52] Bite’s mission and vision
[07:11] Adding other products to the brand
[09:25] Becoming an amateur chemist
[11:04] Working two jobs to build Bite
[13:43] Presenting to Shark Tank
[16:12] Marketing products through advocates
[19:45] Experimenting with digital marketing
[21:54] An experience that’s made Lindsay who she is
[24:10] Lindsay’s advice for her younger self
[24:30] What marketers should be learning more about
[26:11] Brands and organizations Lindsay follows
[27:44] The biggest threat and opportunity for marketers

Being Curious Enough To Fill The Gap With Bite’s Lindsay McCormick

In this episode, you’ll learn:

Key Highlights

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