In this week’s trend roundup, Ayzenberg’s Ashley Otah examines three major developments in tech and fashion.
J Balvin
J Balvin, the Colombian singer known to many as the “Prince of Reggaeton,” is stepping into the world of digital wellness with OYE, a bilingual app meant to help those struggling with mental health issues. OYE, which means “listen” in Spanish, will feature Balvin as its “Chief Dream Officer.” The need for mental health resources is not new, but the app sheds a bright light for younger and older generations. Bridging the gap between creativity and wellness is the future, and the deep dive into that world continues.
Delta Airlines x Issa Rae
Delta Airlines, Issa Rae and six small businesses have teamed up to produce the Delta Runway Runway collection, a fashion line “for the modern jet-setter.” The collaboration “for travelers, by travelers” is another example of brands meeting their audiences where they are. While traveling can be a hassle, the collaboration showcases how simple, reimagined items can help seamlessly reach targeted consumers. The collection, which features limited-edition items like sunglasses, joggers and shoes, will drop Oct. 7 during Los Angeles Fashion Week.
Google Maps
Google recently unveiled several updates coming soon to their Maps app, including a new feature called “Neighborhood Vibe.” The goal is simple: Help people get the “vibe” of a neighborhood through user-generated photos and reviews of the area. Utilizing AI and local knowledge, Google will provide users with a comprehensive look at an area through the lens of a local. With new user behavior pointing toward visualization, this is no surprise. While the implications of the new feature look to be dicey, the charge toward AI and visual search is rapidly picking up steam.