According to the rumors, Amazon is ready to jump into the mobile market this summer with its very first smartphone model, with a number of both hardware and software-oriented features that fans are sure to enjoy. That said, the company is already looking into possible data plans for the device, under the code name “Prime Data.” The idea would be to offer free access to streaming features of Amazon’s Prime service, like video and music.
This program is being aligned as one of the major selling points for the phone, although specific details haven’t been revealed as of yet. BGR indicates that the phone could be made to work exclusively with the AT&T network, as a high-profile partner with the “Sponsored Data” program. The only things that could stand in the way are API limitations and co-branding requirements.
“Sponsored Data” enables companies to pay for data traffic used by certain apps and services on customers’ phone and tablet devices, and would not apply towards a subscriber’s monthly data cap. It’s easy to see the importance of it, if you think about the range of content Amazon offers through Prime.
More details on Amazon’s phone models should be revealed over the next few months, and perhaps details of services provided as well.
Source: BGR