One of the bigger trends making the rounds these days is the Ice Bucket Challenge, which is virally being passed around to support the fight against ALS (aka Lou Gehrig’s Disease) and features a number of people getting doused with cold water and ice. Many celebrities and groups have already taken part, and now, animation is stepping in, as The Simpsons head patriarch Homer Simpson has accepted the challenge.
Before getting doused with a cold glass of water, Homer challenges his neighbor Flanders (twice) and then begins to realize just how cold the water is. If you keep watching the clip, however, you’ll realize that the cup is just the beginning, as, thanks to Homer’s son Bart, he becomes covered in a lot more coldness.
The video is just one of many brands taking part in the viral challenge for a good cause, infusing their own style and humor.
It’s nice to see animators jump in on the whole ALS Ice Bucket Challenge, though, and raise awareness. Now the real question is, who will be next to accept the challenge Sure, Flanders was challenged, but it’d be interesting to see Disney’s Frozen characters get in on the act (officially) and maybe even a few other characters.
Meanwhile, the Ice Bucket Challenge continues to trend strongly on social networks, with new, creative (and sometimes disastrous) videos being added on a daily basis. The program has worked quite well for ALSA, raising over $53 million and climbing. That’s nothing to say “D’oh!” about.
Source: New Media Rock Stars, Adweek