Mountain Dew Makes Bottle Cap Into A Tool Lauren Arevalo-Downes 10 years ago Skater culture has been an embodiment of rebellion and personal freedom for young people for over 25 years, so connecting with it is something many brands seek to do. Mountain Dew is pushing a unique way to target this demographic by having bottle caps that feature a hex nut wrench.Source: <a href="http://www.adweek.com/adfreak/rad-mountain-dew-bottle-has-built-hex-nut-wrench-so-you-can-fix-your-skateboard-157016" target="_blank"><span data-amp-original-style="color: #0066cc;" class="amp-wp-0506ad9">AdWeek.com</span></a>
