With Disney’s Star Wars: The Force Awakens set to hit theaters on December 18, millions of fans of the popular science fiction series can’t wait to see what’s next. In the past, we’ve talked about marketing partners on board for the film, including Subway and Duracell, but this week, it will go light speed with two new promotions.
First up, previously reported by Mashable, Target has just launched a new promotion in conjunction with Lucasfilm that will help Star Wars fans share their fandom while they wait for new products to be revealed. Titled “Share the Force,” the program enables them to share memories of their beloved sci-fi franchise, which are then stored in large 3D virtual environments “galaxies”, if you will based on characters from the films, including Darth Vader and Boba Fett. Other fans will then be able to explore them however they please. The video below shows just how these interactive universes will work.
