Alan Wake is set to release for the Xbox 360 on May 18, but Remedy Entertainment isn’t hesitating to launch some marketing tie-ins. As such, the developer has opened a store featuring all sorts of official Alan Wake apparel and swag.
The clothing items include many t-shirt designs, a hoodie and a hat, as is not uncommon for gaming merchandise. A poster and sticker set are also available, along with a laptop and shoulder bag and a flashlight that we have to assume is a play off of the game’s use of light. The most curious item is a pair of boxer-shorts with the Alan Wake logo on the front and I am AWAKE on the back in a tongue-in-cheek fashion.