A new report from Magid has revealed that the U.S. may not be the country where gaming has the highest popularity. This report indicates that out of all the people surveyed, 84 percent of China’s occupants stated they play computer and video games, compared to only 69 percent of U.S. citizens.
The report also states that the pervasive gaming habits of China have picked up tremendously, with 79 percent of people playing games on tablets, compared to only 57 percent on smartphones.
“The base in the study I sent is Chinese internet users – which skews younger, more urban, more educated than the general Chinese population. The U.S. Internet population is much more reflective of the U.S. pop,” said Tom Godfrey, Executive Director at Frank N. Magid Associates. “And the fact that over two-thirds of the broad U.S. audience is gaming is a huge figure. Our latest study (Smartphones and Tablets 2013) found that 68 percent of U.S. tablet owners and 66 percent of U.S. smartphone owners play games weekly or more their devices.”
Mobile and tablet gaming have risen 59 and 50 percent, respectively, compared to PC gaming and free-to-play MMO’s standing at 45 and 44 percent. The U.S. numbers have dwindled by comparison, with 33 and 41 percent with tablet and smartphone gaming, respectively, and 24 and 10 percent with PC and MMO playing.
Source: GamesIndustry International