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Gamescom: How Do You Market Love?

Heavy Rain is one of PlayStation 3’s most anticipated games to come out, with no release date set in stone.  The game looks to be extremely story-heavy, with a focus on the characters and script rather than the gameplay.

The latest trailer, which debuted today at Gamescom, deals with a father and his children, and poses the question, “How far are you willing to go for love?”
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Pretty heavy stuff, and a marketing challenge that Sony seems to be handling by portraying the game more as a movie.But will gamers pony up $60 for what looks like an interactive movie