Consumers from 23 countries have sounded off on their favorite brands in the Reputation Institute’s Global Reputation Pulse 2010 report. Topping the list was search giant Google, followed by electronics giant Sony.
The top five was rounded out with Walt Disney, BMW and Daimler/Mercedes-Benz. Apple and Nokia came in sixth and seventh, marking how important technology brands are to people. Microsoft, Panasonic, Philips, IBM and HP all made the top 20. Nintendo, notably, was left off the list because it did not generate enough revenue to qualify in 2009.