Activision’s decision to essentially pull the rug out from under the Guitar Hero franchise left many shocked over the move {link no longer active}. Perhaps the most ticked off (with the most right to be so) is former CEO of RedOctane Kelly Sumner.
“[Activision] tried to get too much out of the franchise too quickly. They abused it,” said Sumner. “There’s no reason why Guitar Hero cannot continue. It’s a great product. My gut tells me there is still a significant market for Guitar Hero.
“Not every game can be a billion dollar franchise, but maybe that’s what Activision wants,” he added. “I’d be surprised if they sold the brand as it’d prove to the world there is still a market for this product and show them up. Look at how Take-Two has handled GTA. They haven’t thrown products out there. They’ve nurtured it for over ten years and it is still a strong franchise.”
Source: MCV {link no longer active}