YouTube viewers, prepare to get your Moxy on.
Per a report from Tubefilter, Marriott International has announced that it will launch a new digital series based on its millennial-driven Moxy Hotels brand. The series is called DO NOT DISTURB (with the word NOT crossed out, in case you missed it), and it will focus on interviewing celebrities, as well as introducing consumers to the Moxy brand across its various locations in the U.S., including New York City, San Francisco and Seattle.
The series will be hosted by YouTube actress/comedian Taryn Southern, who has a huge following on the video channel thanks to her variety of humorous and music-based videos. She previously signed up with The Today Show to provide a series of “Self Help For Your Digital Soul” videos, so she fits right in with what Moxy’s trying to do with its series. Southern will interview the celebs, getting more insight into their careers and best travel experiences.
“We are excited about our collaboration with Moxy Hotels and Taryn Southern to produce DO NOT DISTURB,” said David Beebe, Vice President of Creative and Content Marketing at Marriott International, in a release. “This partnership allows our studio to create innovative content that will entertain and amuse a new generation of consumers, and speaks to the playful nature of the Moxy Hotels brand. Furthermore, this series is another example of how our portfolio of brands is partnering directly with the YouTube creator community to establish long-term relationships with a focus on enabling creators to do what they do best – tell original stories, engage audiences, and ultimately create entertaining content where the brand plays a character in the story.”
“Moxy fully embraces today’s contemporary traveler and welcomes guests with its style, design, affordability, and attitude,” added Vicki Poulos, Brand Director at Moxy Hotels. “Marriott’s Content Studio gives Moxy creative platforms that sets us apart from other lifestyle brands and helps us connect with travelers through the power of YouTube.”
A sample video of what Moxy has in mind for its campaign is below, and it’s definitely an edgier approach than most hotel advertising, with the promise that the show will definitely follow in the same style.
The show will make its premiere this September, and episodes can be watched either on the Moxy Hotels web page or its dedicated YouTube channel.