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Mickey’s Revival Is In The Game

Disney is hoping to revive core character traits of its flagship icon in the upcoming game Epic Mickey, reports Variety. While making sure Mickey is ever-present, Disney has relegated the character to more marketing symbol than entertainment IP. Mickey has made the occasional appearance, including a game cameo in the 2002 Square Enix RPG Kingdom Hearts. Yet the studio admits that it s been a while since the character enjoyed lead status in an entertainment product. Disney and Warren Spector are out to change that with Epic Mickey, re-establishing him as the rambunctious hero whose animated adventures helped build the Mouse House.

 

Read more at Variety.