2K Sports has confirmed that NBA 2K13 sold-through 49 percent more copies than the franchise’s previous fastest-seller, NBA 2K11, with international sales accounting for a 66 percent increase in total sales as compared with NBA 2K11. Online engagement was also significantly up, as NBA 2K13 has experienced a 127 percent increase in the number of online games played over last year’s totals.
“Our early sales figures are a validation of our ongoing efforts to push this franchise to new heights,” said Jason Argent, vice president of marketing for 2K Sports. “We owe it to our great fans to continually improve our title – year in and year out – and that’s exactly what we’ve done with NBA 2K13.”