Electronics Arts has announced that Unilever brands like Pot Noodle, Dove and Domestos will come to The Sims Social. The game has seen in-game promotions for brands like Dunkin’ Donuts and will also include Cornetto and Magnum ice-creams.
“What a great kick off to a year-long, multi-brand relationship between Unilever and EA,” said SVP of global media solutions Dave Madden. “In just a two week period, over one million The Sims Social players redeemed the Dove Hair Spa virtual items in their games. It’s a powerful combination of the right game, the right audience and the right gaming platform showing the success that real-world brands can have reaching highly-engaged players.”
“As the second biggest advertiser in the world and No. 1 in developing and emerging markets, Unilever takes great pride in our pioneering media efforts,” added Unilever’s Luis Di-Como. “We are always looking for new opportunities and innovative ways to engage with our consumers. That’s why we build partnerships that go beyond so-called ‘traditional communication.’ Integrating our brands into popular EA social games like The Sims Social allows us to reach our consumers in a more meaningful and impactful way – where they can have fun and spend time with our brands, thereby creating a deeper emotional connection and loyalty with our brands.”