Interactive touchscreen ads are becoming more common in public places, coming out to try and attract more attention to brands and products. Recent efforts include a Yahoo! campaign at 20 bus stops in San Francisco, wherein people participated in various puzzle and trivia games, and a Cadbury touch screen ad in London where players bashed virtual chocolate creme eggs.
However, there’s also a matter of cost with these sorts of campaigns. A digital screen visible in daylight can cost somewhere between $58,500 and $66,225 whereas a display panel for posters only costs between $2,330 and $3,115.
“We would like to see more innovative opportunities for creative messaging through technological enhancements or out-of-the-box features, said McDonald’s Singapore marketing director Agatha Yap. But at a more cost-friendly rate.”
Source: tmcnet.com