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Why Zynga Chose Funding Over IPO

Writing for Business Insider, Nicholas Carlson looks at social game maker Zynga’s decision to forego public offering, opting instead to raise money in a private funding round.  The company raised $180 million from Russian company Digital Sky Technologies in return for preferred and common stock.  Nicholas analyses the company s decision, and looks at how the money will be used, after talking to Zynga CEO Mark Pincus and Digital Sky CEO Yuri Milner.

Read Nicholas Carlson’s article at Business Insider.