Advergames on the Xbox 360 have been done before, but by gum, that’s not going to stop Old Spice from testing the waters on their own. Xbox 360 Digest {link no longer active} has the low down on the three indie games that released on Xbox Live for $3 apiece.
One game called Newton vs The Horde lets players use a variety of weapons and Old Spice to combat zombie Stinkies from destroying freshness. The Fresh Card Game is about playing the last deodorant stick in a competition to be the freshest. Finally, Old Spiced Racers is a side-scrolling arcade game with the ability to play with up to eight players on Xbox Live over 45 levels.