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Being A Category Of One With Morgan Stanley’s Alice Milligan

Alice Milligan

Alice Milligan, CMO of Investment Management giant Morgan Stanley feels that “your career is a marathon, not a sprint.” Her path as an integral part of marketing, UI/UX, and growth strategies for companies such as American Express, Citibank, and E*Trade, has given her the ultimate marketing tool belt to tap in her current role.

In this episode, Alice and I discuss how Morgan Stanley has been able to connect to a new younger wealth management audience, why being unique is your superpower, and why data and analytics are the lifeblood of marketing today.

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.